The World Legends Padel Tour (WLPT) is dialing up its digital game. The fast-growing international padel circuit, known for its roster of former global football icons, has partnered with Miami-based Streann Media to deliver a fully modernized streaming and content experience for the 2025 Miami Finals.

The season-ending event, set for November 29–30 at the Ultra Padel Club, anchors a global tour that spans London, Paris, Rome, Madrid, Amsterdam, Istanbul, and New York. Miami now serves as the finale—and the most digitally connected moment in WLPT’s calendar.

And with the lineup the WLPT brings, attention won’t be hard to find. Fans can expect appearances from legends such as Francesco Totti, Christian Vieri, Fernando Llorente, Vincent Candela, Luca Toni, Andriy Shevchenko, Diego Perotti, Germán Denis, Tommaso Locatelli, and Marco Materazzi. The tour continues to merge elite athletic culture with global football heritage, giving padel an entertainment boost few emerging sports can claim.

AI, Streaming, and Real-Time Production Take Center Stage

Under the new partnership, Streann Media will manage every digital touchpoint of the Miami Finals. This includes multi-camera production for matches and the awards gala, live venue feeds, and a full-scale social media content operation. The event will stream on a newly launched WLPT channel hosted on StreannStudio.ai, Streann’s AI-powered video platform aimed at creators, brands, and sports communities.

The platform functions as a complete digital hub. It blends live studio controls, on-demand hosting, highlight clipping, and channel programming—giving WLPT a central place to distribute everything from top-tier match coverage to behind-the-scenes footage. Fans worldwide will be able to watch live broadcasts, replays, interviews, and AI-generated short clips designed for discovery across social platforms.

Social coverage itself will lean heavily on automation. Streann’s SocialCap.ai tool will be used to generate captions, post copy, and short-form edits in real time. WLPT expects to deliver continuous updates across its channels throughout the Finals weekend, optimizing visibility and engagement.

Why This Partnership Matters for Sports Tech

Padel’s global footprint has been accelerating faster than many traditional sports, and leagues are racing to modernize how they reach fans. WLPT’s move signals a broader trend: mid-sized sports properties embracing AI-driven media infrastructures to compete with major leagues.

By centralizing video workflows and layering in AI-assisted content creation, WLPT is positioning itself as one of the most digitally progressive global sports circuits. For Streann Media, the partnership becomes a showcase of its rapidly expanding AI capabilities at the intersection of sports and entertainment.

Alessandro Moggi, President of the World Legends Padel Tour, emphasized the importance of digital transformation. He noted that Streann’s platforms will allow WLPT to deliver a more elevated, cohesive experience across all channels. Streann CEO Giovanni “Gio” Punzo framed the collaboration as part of a larger convergence of sports, technology, and global entertainment—one that makes AI-driven workflows essential to fan engagement.

A More Connected Finals—and a Template for the Future

The 2025 Miami Finals will be the most digitally integrated stop in WLPT’s history. With AI-assisted editing, centralized streaming, and a production system built for real-time distribution, the event aims to reach fans faster and more effectively—across continents and platforms.

If successful, this model could serve as the tour’s blueprint for future stops and potentially influence how other rising sports circuits approach media modernization.

WLPT isn’t just playing padel. It’s playing the digital game—and with Streann Media in the mix, it plans to win that one too.