Fullpath, a leading customer data platform (CDP) and marketing automation solution in the automotive industry, has announced a transformative integration with DealerBuilt's Oplogic Variable Operations Platform. This partnership is set to redefine how dealerships manage and leverage customer data, enabling seamless data connections, enhanced consolidation, and precise customer targeting.

Key Highlights of the Integration

• Daily Data Synchronization: Customer records from DealerBuilt's CRM are updated in Fullpath's CDP, ensuring data accuracy and freshness.
• Unified Customer View: Consolidated insights from marketing and sales channels allow dealerships to act on data more effectively.
• Enhanced Data Security: Ensures a secure, comprehensive view of customer information.

Benefits for Dealerships

• Consolidate Customer Records:

  • Integrates CRM, Desking, F&I Menus, Equity, and AI Tools into Fullpath’s CDP.
  • Provides a 360-degree view of customers to better understand their needs.

• Enhanced Targeting Precision:

  • Access to enriched and synchronized data allows for more effective marketing campaigns.
  • Enables dealerships to engage potential and existing customers with personalized strategies.

• Increase Operational Efficiency:

  • Minimizes manual data entry and reduces errors.
  • Streamlines operations for improved customer experiences and operational cost savings.

Leadership Perspectives

• Idan Mishal, COO at Fullpath:

  • Emphasizes the commitment to helping dealerships connect with customers through data-driven solutions.
  • Highlights how the partnership ensures seamless data flow for a more comprehensive customer view.

• Jason Keith, VP of Variable Operations at DealerBuilt:

  • Expresses excitement about empowering dealerships to unify customer data across platforms.
  • Stresses the importance of personalized engagement to foster loyalty and growth.

Strategic Importance

• This partnership enables dealerships to build robust, data-driven ecosystems critical for navigating the evolving automotive landscape.
• It helps dealerships adopt a more personalized, efficient, and data-centric approach to customer management and engagement.

The collaboration between Fullpath and DealerBuilt marks a significant step forward for automotive dealerships aiming to optimize their operations and customer experiences. By leveraging integrated platforms, dealerships can deliver precision-targeted campaigns and build stronger, more personalized relationships with their customers, driving loyalty and growth in a competitive market.

Nuqleous, a leader in B2B SaaS solutions for retail analytics and space planning optimization, has acquired Interactive Edge, a trailblazer in category management and reporting automation. This acquisition integrates Interactive Edge's XP3 BI Cloud platform with Nuqleous' advanced analytics, providing a cutting-edge solution to scale category management, reduce manual workloads, and enhance retailer collaboration.

Key Features of the Acquisition

• Seamless Integration: XP3 BI Cloud, Interactive Edge’s platform, automates custom reports directly within Microsoft Office.
• Scalable Analytics: Combines automation with data insights to enhance productivity without adding resources.
• Advanced Insights: Supports category reviews, line reviews, and joint business plans tailored to specific retailers.

Customer Success Stories

1. Global Confectionery Company:

   • Automated 7 seasonal deployments and 50+ category reviews across channels.
   • Achieved significant growth while supporting 4 retail captaincies with a lean team.

2. American Snack Foods Company:

   • Reduced report updates across 17 regions from hours to just 19 minutes.
   • Recaptured 80% of personnel time, equating to 129 days, for strategic tasks.

3. Global Food and Beverage Company:

   • Automated 100+ sales and performance reports, saving 90% of time on tactical tasks.
   • Enhanced agility in market trend responses and strengthened leadership in the dairy category.

Industry Perspective

• Garrett Levey, Co-CEO of Nuqleous:

  • Highlighted XP3’s ability to reduce data management time by up to 80%, allowing teams to focus on growth.

• Zel Bianco, CEO of Interactive Edge:

  • Emphasized the transformative potential of merging advanced analytics with customized reporting.

Benefits for Retail Analytics

• Automate retailer-specific category and line reviews.
• Simplify complex data into actionable insights without technical expertise.
• Enhance collaboration with consistent insights for internal and external stakeholders.
• Scale analytics capabilities to meet growing demands efficiently.

The strategic acquisition of Interactive Edge by Nuqleous creates an unparalleled ecosystem for retail analytics and category management. By combining advanced automation and tailored analytics, this partnership promises to transform how category management teams operate, providing deeper insights and fostering stronger retailer relationships.

ImageKit, a global leader in media optimization, has announced its new Video API, designed to revolutionize video publishing workflows. By automating repetitive post-production tasks, the Video API helps developers and content editors optimize, transform, and publish high-quality video content effortlessly.

Key Features of ImageKit's Video API

1. Real-Time Video Transformations

   • Effortlessly resize, crop, and trim videos using simple URL parameters.
   • Dynamic adjustments for optimal video display across platforms, enhancing device compatibility.

2. Adaptive Bitrate Streaming (ABS)

   • Automatically adjusts video quality based on network conditions.
   • Enables seamless HLS or DASH streaming for smooth, buffer-free playback, similar to YouTube.

3. Cloud Storage Integration

   • Seamless compatibility with AWS S3, Google Cloud Storage, and Azure Blob Storage.
   • Eliminates costly migration processes with Bring Your Own Storage (BYOS) capability.

4. Enhanced Personalization and Automation

   • Create dynamic, personalized video content tailored to user behavior and location.
   • Automate video optimization with support for modern codecs like VP9 and AV1.

Benefits for Businesses

1. Streamlined Post-Production Workflows

   • Consolidates multiple tools into a single URL-based solution.
   • Saves time and resources by automating video resizing, format conversion, and streaming setup.

2. Dynamic and Engaging Video Content

   • Generate compelling short previews and real-time personalized promotions.
   • Enhance user engagement by delivering relevant and impactful video experiences.

3. Cost-Effective Scalability

   • Supports businesses of all sizes with plug-and-play implementation.
   • Integrates easily into existing systems without expensive migrations.

Customer Success Story

SaffronStays, a hospitality brand, transformed its media workflows with ImageKit:

• Challenge: Managing high-quality video delivery with limited technical resources.
• Result: Reduced post-production time and improved customer experience with automated media optimization and delivery.

ImageKit's Video API sets a new benchmark for video management by offering advanced automation, real-time transformations, and adaptive streaming. With seamless cloud storage integration and flexible scalability, businesses can efficiently meet the rising demand for high-quality video content while enhancing user experiences across platforms.

Peakhour, Australia’s leading Web Application and API Protection (WAAP) platform, and RST Cloud, a pioneer in AI-driven Cyber Threat Intelligence (CTI) services, have announced a strategic partnership. This collaboration combines advanced web application protection with cutting-edge threat intelligence, offering global organizations enhanced security against sophisticated cyber threats.

Key Highlights of the Partnership

1. Enhanced Security Capabilities

   • Integration of Peakhour's WAAP platform with RST Cloud’s AI-driven CTI services.
   • Comprehensive protection against evolving threats like credential stuffing, account takeovers, and bot-driven attacks.

2. Focus on Advanced Threats

   • Defence against abuse via residential proxies and anonymizers.
   • Mitigation of automated threats like scraping, spamming, click fraud, and targeted website attacks.

3. Real-Time Threat Intelligence

   • RST Cloud enriches Peakhour’s WAAP with actionable Indicators of Compromise (IoCs).
   • Provides insights into fraud sources and broader web attack statistics for proactive defence.

Quotes from Leadership

• Adam Cassar, Co-Founder & Head of Security Engineering at Peakhour:
  “Our partnership equips organizations with a robust toolkit to defend against increasingly complex web threats. As abuse through proxies and malicious automation grows, our alliance addresses these challenges head-on.”

• Yury Sergeev, Founder of RST Cloud:
  “By combining our CTI offerings with Peakhour’s capabilities, we aim to strengthen the security posture of businesses globally, empowering them to combat the evolving cyber threat landscape.”

Benefits for Organizations

1. Comprehensive Protection

   • Combines AI-powered insights with advanced WAAP capabilities for all-around security.

2. Proactive Threat Mitigation

   • Identifies and neutralizes threats before they impact web applications.
   • Prevents common risks like credential abuse and automated attacks.

3. Scalable Defence Solutions

   • Tailored for businesses of all sizes, from Australian SMEs to global enterprises.
   • Offers real-time updates on evolving attack patterns and threat vectors.

The partnership between Peakhour and RST Cloud represents a significant leap forward in web application security. By integrating targeted threat intelligence with robust application protection, this alliance empowers organizations to safeguard their digital assets against the ever-growing wave of cyber threats.

TapClicks, the leader in Smart Marketing solutions, has announced a strategic partnership with Fieldstream AI, a cutting-edge startup specializing in Marketing Mix Modeling (MMM) powered by artificial intelligence. The collaboration aims to provide marketers with innovative tools to maximize Return on Advertising Spend (ROAS) while simplifying multi-channel media analysis and optimization.

The Partnership’s Vision

1. Advanced AI-Powered Marketing Optimization

   • Combines TapClicks’ marketing automation platform with Fieldstream AI’s analytics engine.
   • Enables meticulous tracking and optimization of incremental impacts across media channels.

2. Empowering Marketers Worldwide

   • Designed for agencies, brands, and direct clients to make precise, data-driven marketing decisions.
   • Leverages AI advancements to maximize both revenue and ROAS.

Expert Insights on the Collaboration

• Staffan Engström, Co-Founder & CEO at Fieldstream AI:
  “TapClicks’ leadership in marketing optimization and cutting-edge technology empowers marketers to make smarter decisions daily. This partnership sets the stage for the future of marketing intelligence.”

• Chel Heler, Chief Growth Officer of TapClicks:
  “Fieldstream AI elevates Marketing Mix Modeling with its AI-driven platform, refining outcomes for media agencies worldwide. We are thrilled to partner with such an innovative team.”

Features of the Fieldstream AI Platform

1. AI-Driven Marketing Mix Modeling

   • Provides comprehensive campaign performance insights for better ROI.
   • Tracks and analyzes efforts across multiple media channels.

2. Scenario Planning and Forecasting Tools

   • Assists in optimizing and predicting future marketing investments.
   • Offers marketers a roadmap to achieve up to 30% higher ROI.

3. Simplified Campaign Analysis

   • Delivers actionable data to refine marketing strategies in real time.

Special Promotion

TapClicks and Fieldstream AI are offering customers a special incentive:

• Schedule a meeting to discuss marketing optimization strategies and discover how to increase ROI by up to 30%.
• Receive $2,500 in complimentary credits as part of this exclusive promotion.

The TapClicks-Fieldstream AI partnership is set to transform how marketers approach media optimization and campaign analytics. With powerful tools for tracking, analysis, and forecasting, this collaboration empowers brands to make smarter investments, achieve higher returns, and stay ahead in a competitive market.

Adaptive streaming technology leader SeenThis has announced key leadership appointments to strengthen its growth strategy and expand its global presence. Hannah O’Neill has joined as VP Sales, EMEA, while Nick Titmus, formerly UK GM, transitions to a new role as VP Sales, Expansion.

Hannah O’Neill: A Seasoned AdTech Leader

1. Role and Responsibilities

   • Oversees the EMEA sales team to align products with client and partner needs.
   • Focuses on enhancing relationships with agencies, direct clients, and tech partners.

2. Professional Background

   • Over 20 years of experience in adtech and digital advertising.
   • Held senior positions, including VP, Sales at Nano Interactive and VP Agency Partnerships, EMEA at Amobee.
   • Actively participates in industry initiatives such as Digital Leading Ladies and serves as the UK IAB representative for SeenThis.

3. Hannah’s Vision

   • Excited by the team culture and technology-driven focus at SeenThis.
   • Plans to consolidate existing client relationships while exploring new growth areas.

Nick Titmus: Driving Global Expansion

1. New Role as VP Sales, Expansion

   • Transitioned from UK GM to focus on scaling SeenThis’ operations globally.
   • Aims to foster growth in untapped markets and partnerships.

2. Impact on SeenThis

   • Continues to build on SeenThis’ reputation for innovation and adaptive streaming solutions.

Leadership Perspectives

• Hannah O’Neill on Her New Role
  “I’m really enjoying the great team environment at SeenThis. With fantastic technology, we aim to maximize the potential of existing clients while exploring new opportunities.”

• Thomas Houge, CCO at SeenThis
  “Hannah’s extensive experience is a significant asset as we pursue new milestones in 2024.”

The appointments of Hannah O’Neill and Nick Titmus reflect SeenThis’ commitment to advancing its leadership in adaptive streaming technology. With seasoned professionals driving growth across EMEA and global markets, the company is poised for an exciting phase of innovation and expansion.

Perion Network Ltd., a technology leader in digital advertising, has launched Anyplace TV, a groundbreaking solution designed to extend video campaign reach across both traditional and unique DOOH (Digital Out-of-Home) environments. With the global video ad spend projected at $191.3 billion in 2024, this innovation bridges the gap between CTV (Connected TV) and DOOH, enabling advertisers to maximize impact and efficiency.

Why Anyplace TV Matters

1. Market Opportunity

   • Global video ad spend expected to hit $191.3 billion in 2024, with CTV contributing $34.4 billion.
   • Growing demand for unified video campaign strategies across multiple channels.

2. Unified Campaign Execution

   • Combines one-to-one CTV environments with one-to-many DOOH screens, streamlining planning and activation.
   • Utilizes Perion’s DOOH impression multiplier methodology via the Hivestack platform, accredited by the Media Rating Council (MRC).

Key Features of Anyplace TV

1. Guaranteed Viewability

   • Non-skippable ads with 100% completion rates.
   • Ads appear in premium, high-visibility locations.

2. Extensive Reach

   • Access to 1M+ video-enabled DOOH screens globally.
   • Coverage includes 75% of Perion’s Hivestack network.

3. Creative Flexibility

   • Supports 10, 12, and 15-second video spots, with audio-enabled options in select locations.

4. Real-Time Optimization

   • Dynamic scheduling ensures timely updates and campaign adjustments for maximum impact.

Performance and Adoption

1. Video Integration in DOOH

   • 75% of Perion’s DOOH inventory supports video ads.
   • Video formats are used in 22% of global DOOH campaigns, with adoption rates reaching 40% in the U.S.

2. Regional Highlights

   • Higher penetration of video campaigns in key international markets compared to the U.S.

CEO Perspective

Tal Jacobson, CEO of Perion, highlights the significance of the launch:
“Video advertising has evolved beyond single-channel strategies. Perion’s Anyplace TV simplifies multi-channel execution, offering advertisers greater reach, superior cost efficiency, and guaranteed MRC viewability.”

With Anyplace TV, Perion redefines video campaign execution by unifying CTV and DOOH environments. Advertisers can now achieve unparalleled reach, creative flexibility, and efficiency across a global network. As video advertising continues to evolve, Perion’s innovative solution positions brands for success in a fragmented landscape.

Storykit, the leading video automation platform, has launched Feeds, a groundbreaking feature that enables automated video creation from existing content. Sweden’s largest fuel company, Preem, is the first to adopt this innovation, streamlining its video production for press releases and boosting digital engagement.

Why Feeds Matters for Content Publishers

1. Simplified Video Production

   • Automates the creation of videos directly from content feeds like press releases.
   • Saves time and effort while delivering high-quality results.

2. Enhanced Digital Strategy

   • Video continues to dominate digital communication as it simplifies complex information.
   • Feeds empowers companies to maintain consistent video output aligned with their branding.

How Preem Uses Storykit Feeds

1. Automated Press Release Videos

   • Every press release published by Preem’s PR platform feeds into Storykit.
   • The platform generates ready-to-use video suggestions, offering fresh creative perspectives.

2. Customizable Output

   • Preem sets up its graphic profile, selects image and video libraries, and specifies output formats.
   • Videos meet Preem’s strict quality standards and can be further adjusted if needed.

3. Time Savings and Innovation

   • Automating video production frees up resources for other strategic initiatives.
   • Aligns with Preem’s focus on innovation, both in renewable fuels and audience engagement.

Industry Perspectives

1. Mattias Holmqvist, Head of Media Relations at Preem

   • "Video is crucial in all digital communication, packaging complex information into accessible content. With Storykit Feeds, we streamline video production and save valuable time."

2. Peder Bonnier, CEO of Storykit

   • "With Storykit Feeds, you can truly put your video creation on autopilot. While Preem uses it for press releases, Feeds can adapt to any consistent content feed, making the possibilities endless."

Benefits of Storykit Feeds

1. Automation at Scale

   • Supports various content feeds beyond press releases, enabling seamless video generation.

2. High-Quality Video Output

   • Ensures professional-quality results that align with a company’s brand identity.

3. Broad Applications

   • Ideal for agencies, corporate communication teams, and media outlets managing high volumes of content.

Storykit’s Feeds redefines video production by automating content transformation into engaging videos. Preem’s adoption demonstrates how this feature can streamline workflows and amplify audience engagement. With limitless applications, Feeds is poised to become an indispensable tool for content-driven organizations.