Perion Network Ltd., a technology leader in digital advertising, has launched Anyplace TV, a groundbreaking solution designed to extend video campaign reach across both traditional and unique DOOH (Digital Out-of-Home) environments. With the global video ad spend projected at $191.3 billion in 2024, this innovation bridges the gap between CTV (Connected TV) and DOOH, enabling advertisers to maximize impact and efficiency.

Why Anyplace TV Matters

1. Market Opportunity

   • Global video ad spend expected to hit $191.3 billion in 2024, with CTV contributing $34.4 billion.
   • Growing demand for unified video campaign strategies across multiple channels.

2. Unified Campaign Execution

   • Combines one-to-one CTV environments with one-to-many DOOH screens, streamlining planning and activation.
   • Utilizes Perion’s DOOH impression multiplier methodology via the Hivestack platform, accredited by the Media Rating Council (MRC).

Key Features of Anyplace TV

1. Guaranteed Viewability

   • Non-skippable ads with 100% completion rates.
   • Ads appear in premium, high-visibility locations.

2. Extensive Reach

   • Access to 1M+ video-enabled DOOH screens globally.
   • Coverage includes 75% of Perion’s Hivestack network.

3. Creative Flexibility

   • Supports 10, 12, and 15-second video spots, with audio-enabled options in select locations.

4. Real-Time Optimization

   • Dynamic scheduling ensures timely updates and campaign adjustments for maximum impact.

Performance and Adoption

1. Video Integration in DOOH

   • 75% of Perion’s DOOH inventory supports video ads.
   • Video formats are used in 22% of global DOOH campaigns, with adoption rates reaching 40% in the U.S.

2. Regional Highlights

   • Higher penetration of video campaigns in key international markets compared to the U.S.

CEO Perspective

Tal Jacobson, CEO of Perion, highlights the significance of the launch:
“Video advertising has evolved beyond single-channel strategies. Perion’s Anyplace TV simplifies multi-channel execution, offering advertisers greater reach, superior cost efficiency, and guaranteed MRC viewability.”

With Anyplace TV, Perion redefines video campaign execution by unifying CTV and DOOH environments. Advertisers can now achieve unparalleled reach, creative flexibility, and efficiency across a global network. As video advertising continues to evolve, Perion’s innovative solution positions brands for success in a fragmented landscape.