News

RainFocus Integrates with Adobe Workfront for Automated Event Creation

RainFocus™, provider of the next-generation event marketing platform, today announced the RainFocus and Adobe Workfront Fusion integration. The solution seamlessly connects Adobe Workfront directly to RainFocus via Workfront Fusion. This enables event marketing teams to streamline event creation workflows by automatically creating events in RainFocus using approved Workfront requests. Meeting and...

marketing 22 Jul 2025

5 Must-Have Elements in Your Marketing Business Plan

Creating a marketing business plan isn’t just a box to check—it’s the blueprint for how your brand grows, engages, and competes. Whether you're launching a new campaign or overhauling your strategy, five foundational elements are essential for building a high-impact, data-driven marketing plan. 1. Executive Summary: Your Strategic Hook The executive summary is your first—and perhaps only—chance...

marketing 22 Jul 2025

Fresha Boosts Engagement and Revenue with Twilio-Powered RCS Messaging

Fresha Upgrades from SMS to RCS with Twilio, Sees Major Gains in Customer Engagement and Revenue Fresha, the global booking platform for salons and wellness professionals, is proving that messaging innovation can drive real business results. By upgrading from traditional SMS to Rich Communication Services (RCS)—powered by Twilio and Google—Fresha has significantly boosted engagement, deepened...

customer engagement 22 Jul 2025

Weave Integrates with Neo to Streamline Veterinary Practice Management

Weave and Neo Team Up to Bring Smart Automation to Veterinary Clinics Weave, the customer experience platform built for small and medium-sized healthcare businesses, has launched a new integration with Neo, the cloud-based veterinary practice management system from IDEXX. The collaboration aims to modernize veterinary clinic operations by automating repetitive tasks, enhancing communication, and...

artificial intelligence 22 Jul 2025

Sendbird Taps Former Qualtrics Exec Charles Studt as CMO to Drive Agentic AI Growth

Sendbird Names Charles Studt as CMO to Supercharge Growth in AI-Driven Customer Experience As the race to redefine customer engagement with AI accelerates, Sendbird has brought in a heavy-hitter to lead the charge. The company today announced that Charles Studt, a former marketing exec at Qualtrics, has joined as Chief Marketing Officer to spearhead its global strategy and help position the...

customer experience management 22 Jul 2025

Escalated.io Joins TAG’s Fight Against Ad Fraud as Qualified Data Contributor

Escalated.io Partners with TAG to Strengthen Ad Fraud Defense Escalated.io, a rising player in the ad fraud detection space, has officially joined TAG’s (Trustworthy Accountability Group) Data Center IP (DCIP) program as a Qualified Data Contributor (QDC)—a move that bolsters both the company’s credibility and the broader industry's arsenal against invalid traffic (IVT). The DCIP list, published...

advertising 22 Jul 2025

Listrak Unveils H2 2025 Retail Outlook to Help Brands Navigate Price Pressures, AI Adoption, and Supply Chain Shifts

Retail Gets a Reality Check: Listrak’s H2 2025 Outlook Arms Brands with Survival Tactics for an Uncertain Second Half If the first half of 2025 taught retailers anything, it’s that flexibility beats foresight. Now, Listrak, the marketing automation platform known for its people-first, data-smart approach, is offering retailers a compass for the chaotic terrain ahead. With newly released Retail...

marketing 22 Jul 2025

Swoop Names Former Verywell Editor Sara Michael as EVP of Content at MyHealthTeam

Swoop Hires Health Content Veteran to Lead MyHealthTeam’s Next Chapter Swoop, the AI-powered healthcare marketing firm behind MyHealthTeam, is doubling down on patient-centric content with a major leadership hire. The company has named Sara Michael as Executive Vice President of Content, tapping the seasoned health journalist to lead a unified content strategy across editorial, design, video, and...

technology 22 Jul 2025