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Pipeline360 & TEN Partner to Launch Demand-as-a-Service at #B2BMX

Pipeline360 & TEN Partner to Launch Demand-as-a-Service at #B2BMX

marketing 25 Feb 2025

Pipeline360 has announced a strategic partnership with The Expert Network (TEN) at #B2BMX West, enhancing its Branded Demand services with a fully managed Demand-as-a-Service (DaaS) solution.

What This Means for B2B Marketers:
Turnkey demand generation – From strategy to execution & performance measurement
Seamless content integration – TEN brings global expertise in content & creative services
No platform fatigue – Marketers get results without managing another martech tool
Scalability & efficiency – Offload execution, free up internal teams for strategy

Tony Uphoff, CEO of Pipeline360, on the partnership:
"B2B marketers don’t need another platform—they need results. With TEN, we're redefining demand generation through a next-gen Demand-as-a-Service model."

Stuart Giddings, CEO of TEN, adds:
"We're excited to set a new standard in B2B marketing by linking brand to demand and content to media through an expert, flexible, and accountable approach."

This collaboration empowers B2B marketers to scale demand efforts—without increasing headcount or juggling multiple vendors.

ProMoves Moving & Storage Partners with Mover Search Marketing

ProMoves Moving & Storage Partners with Mover Search Marketing

marketing 25 Feb 2025

ProMoves Moving & Storage has selected Mover Search Marketing as its official website development partner, reinforcing its premium, white-glove moving and storage services with a cutting-edge digital presence.

What This Partnership Brings:
Sophisticated Website Design – A visually stunning, user-friendly platform
Optimized User Experience – Seamless navigation & streamlined booking
SEO & Digital Marketing Integration – Enhanced visibility for high-end clients
Mobile & Performance Optimization – Fast, responsive browsing on all devices

Dana Cacchione, GM of ProMoves:
"A high-performing website is key to delivering the seamless experience our clients expect. Mover Search Marketing’s industry expertise makes them the perfect partner."

Bryan Bloom, CEO of Mover Search Marketing:
"We’re excited to create a platform that reflects ProMoves’ quality and professionalism while driving meaningful customer engagement."

The new website launches soon—bringing an enhanced digital experience to ProMoves’ discerning clientele.

AccuPoint & SFS Partner to Launch TeamIQ for Advisor Team Intelligence

AccuPoint & SFS Partner to Launch TeamIQ for Advisor Team Intelligence

business 25 Feb 2025

AccuPoint Solutions partners with fintech leader SFS to introduce TeamIQ—one of the most comprehensive solutions for Advisor Team data.

What TeamIQ Brings to the Industry:
Enhanced Advisor Intelligence – Provides visibility into Advisor teams & associations
Tracking & Mobility Insights – Monitors Advisors moving between teams & firms
Optimized Targeting – Identifies key decision-makers within Advisor teams
Comprehensive Data – Includes wirehouse team details, roles, social media links & more

Gary Weber, CEO of AccuPoint Solutions:
"TeamIQ helps firms identify and build relationships with the right individuals within an Advisor team—improving product promotion strategies."

Aaron Wong, SFS MARS Product Manager:
"This partnership integrates SFS's advanced sales intelligence with AccuPoint’s deep industry data, offering asset managers a powerful tool to drive growth."

TeamIQ delivers unmatched insights into Advisor teams, empowering firms to make data-driven decisions and strengthen industry relationships.

Ayodeji Razaq Wins 2025 Forty Under 40 Africa Award for Marketing

Ayodeji Razaq Wins 2025 Forty Under 40 Africa Award for Marketing

marketing 24 Feb 2025

Ayodeji Razaq, CEO of RED Media Africa, has been honored in the Marketing and Communications category at the 2025 Forty Under 40 Africa Awards. The prestigious ceremony took place on February 22, 2025, at the Sofitel Nile El Gezirah in Cairo, Egypt, celebrating outstanding young leaders shaping Africa’s industries.

Recognition and Competition

  • Ayodeji secured the award in a highly competitive category.
  • Other distinguished nominees included:
    • Chioma Nwaorie (CHAVE Group, Cabo Verde)
    • Michael Mbulelo Ncube (Kahwani Africa, South Africa)
    • Kudzai Milton Murongazvombo (National Foods Holdings Limited, Zimbabwe)
  • This accolade highlights his significant contributions to the marketing and communications industry in Africa and beyond.

Ayodeji Razaq’s Leadership & Contributions

  • CEO of RED Media Africa and Co-Founder of The People Company Group.
  • Leads subsidiaries including:
    • Riquesa Africa – A top experiential and activation company operating in Africa, Europe, and the Middle East.
    • Duo Agency – A digital and tech-driven marketing firm.
  • Known for translating complex ideas into impactful campaigns that elevate brands across various industries.

Ayodeji’s Statement on the Award

  • Expressed deep gratitude for the recognition.
  • Dedicated the award to his team at RED Media Africa and The People Company Group.
  • Highlighted their creativity, dedication, and innovation in driving marketing and communications excellence across Africa.

Forty Under 40 Africa Awards: Recognizing Young Leaders

  • The awards, founded by Richard Abbey Jnr, celebrate young entrepreneurs and professionals making a significant impact.
  • Other notable 2025 winners include:
    • Zama Winnie Mbali Ngcobo (WMN Attorneys Inc., South Africa) – Leading expert in commercial and construction law.
    • Abiola Metilelu (PressPayNg, Nigeria) – CEO revolutionizing access to education financing.
    • Jamie Thurston Wyngaard (Loop, South Africa) – Entrepreneur driving innovation in tech-powered solutions.
    • Ogwal Joseph (Agro Supply, Uganda) – Empowering smallholder farmers through agribusiness solutions.
    • Sharai Zinyemba (Apex Procurement Specialists, South Africa) – Leader in procurement and export solutions.

Ayodeji Razaq’s recognition at the 2025 Forty Under 40 Africa Awards cements his status as a leader in marketing and communications. His commitment to storytelling, brand building, and innovation continues to shape Africa’s business and media landscape, inspiring future industry pioneers.

A' Digital Art Award 2024-2025 Unveils Prestigious Prize Package

A' Digital Art Award 2024-2025 Unveils Prestigious Prize Package

digital marketing 24 Feb 2025

The A' Digital Art Award, an internationally recognized competition celebrating excellence in digital art and design, has unveiled its prize package for the 2024-2025 competition period. Established in 2008, this prestigious platform honors outstanding achievements in digital art, innovation, and design excellence, providing artists with global recognition and career-enhancing opportunities.

Significance of the Award

  • Recognizes the growing impact of digital art in contemporary culture.
  • Encourages innovation, creativity, and technical mastery.
  • Serves as a catalyst for industry growth by offering visibility and professional development.

Competition Details

  • Open to digital artists, creative agencies, multimedia studios, and design professionals worldwide.
  • Categories include:
    • Digital Painting
    • 3D Art
    • Animation
    • Interactive Installations
  • Submission deadline: February 28, 2025
  • Winners announced: May 1, 2025
  • Eligibility: Works created within the last decade that have not previously won this award.

Evaluation & Selection Process

  • Blind peer-review by an international jury panel.
  • Criteria include:
    • Creativity and originality.
    • Technical excellence and execution.
    • Innovation in digital art.
    • Social and cultural impact.
  • Anonymous voting system ensures fair and unbiased judgment.

Prize Package & Winner Benefits

  • A' Design Award Winner Logo license for promotional use.
  • Prestigious trophy and winner’s certificate.
  • Inclusion in the International Design Excellence Yearbook.
  • Exhibition opportunities at prominent venues.
  • Comprehensive PR campaigns and media exposure through partner networks.
  • Professional winners receive exclusive invitations to the gala-night ceremony and physical exhibitions.

Mission & Industry Impact

  • Committed to advancing digital art and cultural development.
  • Recognizes and promotes outstanding artistic contributions.
  • Aims to inspire innovation and expand the boundaries of digital creativity.
  • Encourages works that enhance human experience and cultural expression.

The A' Digital Art Award continues to be a leading platform for recognizing exceptional digital artists and fostering creative excellence. By providing global exposure, professional opportunities, and industry recognition, the competition contributes to the growth and evolution of digital art on an international scale.

Journify Secures $4M to Advance AI-Powered Customer Data Solutions

Journify Secures $4M to Advance AI-Powered Customer Data Solutions

customer data platforms 24 Feb 2025

Journify, a global leader in Conversion API (CAPI) and Composable Customer Data Platform (CCDP) solutions, has secured $4 million in funding. Led by Silicon Badia, with participation from RZM and other strategic investors, this investment fuels Journify’s mission to provide ethical, data-driven marketing solutions that enhance audience engagement and drive measurable business growth.

The Growing Demand for Data-Driven Marketing

  • Customer Acquisition Costs (CAC) have surged 200% in the past decade.
  • Digital marketing is shifting towards privacy-first solutions due to evolving regulations.
  • Brands need real-time, first-party data activation to optimize marketing performance.

Journify’s AI-Powered Solution

Journify’s SaaS platform captures, unifies, and activates first-party data in real time, delivering:

  • Up to 5x higher match rates for precise targeting.
  • Smarter attribution insights for better campaign measurement.
  • Privacy-first compliance with global data regulations.
  • Optimized marketing performance for higher ROAS and lower CAC.

Solving Key Industry Challenges

Journify addresses major pain points in web, mobile, and offline marketing, including:

  • Low match rates limiting targeting accuracy.
  • Fragmented integrations affecting data consistency.
  • Complex compliance requirements in data privacy regulations.

AI Innovations Powering Journify

  • Predictive AI Models – Analyze deep user behavior trends.
  • Advanced Attribution – Enhance cross-channel campaign measurement.
  • Real-Time Data Health & Alerts – Ensure data accuracy and uncover inefficiencies.

Proven Market Success & Growth

Since launching in March 2024, Journify has achieved:

  • $1M ARR within nine months.
  • 50% boost in ROAS and 80% lower Cost Per Purchase for brands like Jarir Bookstore and Dr. Nutrition.
  • Personalized campaigns reaching over 30 million users across the MENA region.
  • Strategic partnerships with TikTok, Google, Snap, and other major platforms.

Investor Confidence in Journify’s Vision

"Real-time data orchestration is a limitless global opportunity, and Journify’s team has the expertise to set a new standard in AI-driven data activation," said Hossam Shafick, Investor at Silicon Badia.

Silicon Badia, known for backing Amplitude (NASDAQ: AMPL) and InfluxData, sees vast potential in disrupting data infrastructure through AI-driven transformation.

Founding Team & Expertise

Journify was co-founded by Taoufik El Jamali, Omar Al Shoubaki, and Amine Chouki, who bring deep expertise in:

  • Technology, product development, and sales.
  • Scaling SaaS and MarTech solutions across US, MENA, and Europe.
  • Past experience with Smartsheet, Housecall Pro, and InVision.

Journify is redefining customer data activation with AI-powered solutions that drive better targeting, higher efficiency, and compliance-first marketing. With its latest funding and rapid growth, the company is poised to lead the future of privacy-focused, data-driven marketing.

euNetworks Appoints Richard Gulson as Chief Revenue Officer

euNetworks Appoints Richard Gulson as Chief Revenue Officer

marketing 24 Feb 2025

euNetworks Group Limited, a leading European bandwidth infrastructure provider, has appointed Richard Gulson as its Chief Revenue Officer (CRO). Based in London, Richard will oversee all aspects of euNetworks' go-to-market strategy, driving growth and customer engagement. He officially joined the company on February 10, 2025.

Richard Gulson’s Extensive Industry Experience

  • Brings over 30 years of experience in data centres and telecom.
  • Previous roles:
    • Equinix: Held senior sales leadership positions for 11 years.
    • Level 3 Communications (now Lumen): Spent 14+ years leading International Wholesale Sales, expanding operations into Latin America and managing sales in Asia-Pacific.
  • Started his career in the UK Foreign Office, studying Telecommunications and Electronics Engineering at M.K. College.

Strategic Importance of His Appointment

Kevin Dean, Interim CEO of euNetworks, welcomed Richard, stating:

  • “Richard’s deep expertise in digital infrastructure and sales leadership will be invaluable as we continue our growth strategy. His insights will benefit our customers, employees, and investors alike.”

Richard Gulson shared his enthusiasm for the role, emphasizing:

  • “euNetworks has a strong customer-focused approach. I’m excited to enhance our connectivity services, strengthen partnerships, and drive value for our customers.”

With Richard Gulson’s leadership, euNetworks aims to accelerate business growth, enhance digital infrastructure services, and strengthen customer relationships, reinforcing its position as a key player in the European bandwidth industry.

CustomerGauge Launches Geographical View for Real-Time Global AX Insights

CustomerGauge Launches Geographical View for Real-Time Global AX Insights

customer engagement 24 Feb 2025

CustomerGauge, a leading provider of B2B Account Experience (AX) solutions, has launched Geographical View, an innovative visualization tool that enables businesses to monitor AX performance across multiple regions in real-time through an interactive map.

Transforming Global Account Experience Monitoring

  • Addresses the need for global customer experience visibility for B2B organizations.
  • Converts complex AX data into visual insights, helping businesses track key metrics across different locations.
  • Optimizes decision-making by offering instant access to regional NPS, engagement, and response trends.

Features & Benefits

Flexible Visualization: Interactive world map, regional views, and a dynamic spinning globe.
Comprehensive Insights: View NPS, promoter/detractor breakdowns, response rates, and more.
Seamless Integration: Works with standard country codes—no latitude/longitude setup required.
Scalable for All Users: Designed for C-suite executives, regional managers, and teams.
Practical Applications: Ideal for executive reporting, regional benchmarking, and program optimization.

Industry Impact & CustomerGauge’s Commitment

"With Geographical View, businesses can instantly visualize customer experience performance worldwide without sifting through raw data," said Trishaala Chengappa, VP of Product at CustomerGauge.
This innovation reinforces CustomerGauge’s mission to provide real-time, data-driven solutions that enhance customer engagement and business performance globally.

The Geographical View is a game-changer for B2B organizations looking to optimize customer experience strategy, enhance engagement, and drive loyalty across global markets.

   

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