News

Pave Brings AI-Powered Compensation Intelligence to Google Cloud Marketplace

Pave Taps Google Cloud Marketplace to Expand Access to AI-Driven Compensation Intelligence Pave, the compensation intelligence platform trusted by companies like Atlassian, Block, and Databricks, is now available on Google Cloud Marketplace, marking a new phase in the company’s mission to redefine how organizations manage pay strategy through artificial intelligence. Already fully hosted on...

analytics 18 Jul 2025

Customer Data Platform Market to Quadruple by 2030, Driven by Real-Time Engagement and Web Data Dominance

CDP Market to Soar to $37B by 2030 as Real-Time Data and Web Insights Drive Adoption The Customer Data Platform (CDP) market is on track to explode in the next five years, surging from $9.72 billion in 2025 to a staggering $37.11 billion by 2030, according to a new report from MarketsandMarkets™. This projected CAGR of 30.7% underscores how crucial unified customer insights and real-time...

customer data platforms 18 Jul 2025

Bonsai Secures $1.8M to Take On Biased Marketing Data with First-Party Intelligence

Bonsai Raises $1.8M to Help Brands Ditch Bad Marketing Data for Good Bonsai, a first-party marketing intelligence platform promising clarity amid digital chaos, has secured a $1.8 million funding round to ramp up its go-to-market strategy and further build out its platform. The investment comes from a blend of institutional backers including Mairs & Power Venture Capital, TAWANI Ventures, Bridge...

advertising 18 Jul 2025

Edge226 Acquires Adscend Media to Supercharge Rewarded Ad Offerings

Edge226 Snaps Up Adscend Media to Power Rewarded Ads at Scale Edge226 is beefing up its performance marketing arsenal. The mobile-first ad tech platform has acquired Adscend Media, a seasoned player in rewarded advertising, best known for its high-performing Offerwall format. The move signals a strategic expansion into deeper cross-channel engagement for mobile apps, games, and now...

marketing 18 Jul 2025

AppsFlyer Launches AI Marketing Co-Pilot to Eliminate Data Bottlenecks

AppsFlyer MCP Turns Campaign Chaos into Chat—No Data Team Required Marketers, meet your new AI co-pilot. AppsFlyer just rolled out MCP (Model Context Protocol), a conversational AI tool that connects marketing teams directly to their campaign data and analytics—no dashboards, SQL, or analyst wrangling required. Built on Anthropic’s Model Context Protocol, the tool acts as a bridge between...

marketing 18 Jul 2025

DataDome and Arc XP Tackle AI Web Scraping with Edge-Based Bot Defense

DataDome Teams with Arc XP to Give Publishers a Bot-Fighting Edge As AI-driven bots and agents increasingly comb the web for content, digital publishers are facing a tough dilemma: how to benefit from new discovery models like large language models (LLMs) without surrendering their IP for free. Enter DataDome’s latest integration with Arc XP, a move designed to help media companies detect...

cybersecurity 18 Jul 2025

StackAdapt Has Been Recognized on the 2025 Best Workplaces for Inclusion

StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, is proud to announce that our organization has been named on the 2025 Best Workplaces for Inclusion for the second year in a row. StackAdapt received this honour after a thorough and independent analysis conducted by Great Place to Work®. The list is based on direct feedback from employees of the...

b2b data 17 Jul 2025

Marketing Signals Launches AI Search Optimisation to Future-Proof Brand Visibility

Marketing Signals Unveils AI Search Optimisation to Help Brands Win in the Age of AI-Powered Discovery As AI begins reshaping the way consumers find and interact with digital content, UK-based performance marketing agency Marketing Signals has launched a timely new service: AI Search Optimisation. This innovative offering aims to help brands maintain visibility and relevance across evolving...

digital marketing 17 Jul 2025