ImageKit, a global leader in media optimization, has announced its new Video API, designed to revolutionize video publishing workflows. By automating repetitive post-production tasks, the Video API helps developers and content editors optimize, transform, and publish high-quality video content effortlessly.

Key Features of ImageKit's Video API

1. Real-Time Video Transformations

   • Effortlessly resize, crop, and trim videos using simple URL parameters.
   • Dynamic adjustments for optimal video display across platforms, enhancing device compatibility.

2. Adaptive Bitrate Streaming (ABS)

   • Automatically adjusts video quality based on network conditions.
   • Enables seamless HLS or DASH streaming for smooth, buffer-free playback, similar to YouTube.

3. Cloud Storage Integration

   • Seamless compatibility with AWS S3, Google Cloud Storage, and Azure Blob Storage.
   • Eliminates costly migration processes with Bring Your Own Storage (BYOS) capability.

4. Enhanced Personalization and Automation

   • Create dynamic, personalized video content tailored to user behavior and location.
   • Automate video optimization with support for modern codecs like VP9 and AV1.

Benefits for Businesses

1. Streamlined Post-Production Workflows

   • Consolidates multiple tools into a single URL-based solution.
   • Saves time and resources by automating video resizing, format conversion, and streaming setup.

2. Dynamic and Engaging Video Content

   • Generate compelling short previews and real-time personalized promotions.
   • Enhance user engagement by delivering relevant and impactful video experiences.

3. Cost-Effective Scalability

   • Supports businesses of all sizes with plug-and-play implementation.
   • Integrates easily into existing systems without expensive migrations.

Customer Success Story

SaffronStays, a hospitality brand, transformed its media workflows with ImageKit:

• Challenge: Managing high-quality video delivery with limited technical resources.
• Result: Reduced post-production time and improved customer experience with automated media optimization and delivery.

ImageKit's Video API sets a new benchmark for video management by offering advanced automation, real-time transformations, and adaptive streaming. With seamless cloud storage integration and flexible scalability, businesses can efficiently meet the rising demand for high-quality video content while enhancing user experiences across platforms.

Peakhour, Australia’s leading Web Application and API Protection (WAAP) platform, and RST Cloud, a pioneer in AI-driven Cyber Threat Intelligence (CTI) services, have announced a strategic partnership. This collaboration combines advanced web application protection with cutting-edge threat intelligence, offering global organizations enhanced security against sophisticated cyber threats.

Key Highlights of the Partnership

1. Enhanced Security Capabilities

   • Integration of Peakhour's WAAP platform with RST Cloud’s AI-driven CTI services.
   • Comprehensive protection against evolving threats like credential stuffing, account takeovers, and bot-driven attacks.

2. Focus on Advanced Threats

   • Defence against abuse via residential proxies and anonymizers.
   • Mitigation of automated threats like scraping, spamming, click fraud, and targeted website attacks.

3. Real-Time Threat Intelligence

   • RST Cloud enriches Peakhour’s WAAP with actionable Indicators of Compromise (IoCs).
   • Provides insights into fraud sources and broader web attack statistics for proactive defence.

Quotes from Leadership

• Adam Cassar, Co-Founder & Head of Security Engineering at Peakhour:
  “Our partnership equips organizations with a robust toolkit to defend against increasingly complex web threats. As abuse through proxies and malicious automation grows, our alliance addresses these challenges head-on.”

• Yury Sergeev, Founder of RST Cloud:
  “By combining our CTI offerings with Peakhour’s capabilities, we aim to strengthen the security posture of businesses globally, empowering them to combat the evolving cyber threat landscape.”

Benefits for Organizations

1. Comprehensive Protection

   • Combines AI-powered insights with advanced WAAP capabilities for all-around security.

2. Proactive Threat Mitigation

   • Identifies and neutralizes threats before they impact web applications.
   • Prevents common risks like credential abuse and automated attacks.

3. Scalable Defence Solutions

   • Tailored for businesses of all sizes, from Australian SMEs to global enterprises.
   • Offers real-time updates on evolving attack patterns and threat vectors.

The partnership between Peakhour and RST Cloud represents a significant leap forward in web application security. By integrating targeted threat intelligence with robust application protection, this alliance empowers organizations to safeguard their digital assets against the ever-growing wave of cyber threats.

TapClicks, the leader in Smart Marketing solutions, has announced a strategic partnership with Fieldstream AI, a cutting-edge startup specializing in Marketing Mix Modeling (MMM) powered by artificial intelligence. The collaboration aims to provide marketers with innovative tools to maximize Return on Advertising Spend (ROAS) while simplifying multi-channel media analysis and optimization.

The Partnership’s Vision

1. Advanced AI-Powered Marketing Optimization

   • Combines TapClicks’ marketing automation platform with Fieldstream AI’s analytics engine.
   • Enables meticulous tracking and optimization of incremental impacts across media channels.

2. Empowering Marketers Worldwide

   • Designed for agencies, brands, and direct clients to make precise, data-driven marketing decisions.
   • Leverages AI advancements to maximize both revenue and ROAS.

Expert Insights on the Collaboration

• Staffan Engström, Co-Founder & CEO at Fieldstream AI:
  “TapClicks’ leadership in marketing optimization and cutting-edge technology empowers marketers to make smarter decisions daily. This partnership sets the stage for the future of marketing intelligence.”

• Chel Heler, Chief Growth Officer of TapClicks:
  “Fieldstream AI elevates Marketing Mix Modeling with its AI-driven platform, refining outcomes for media agencies worldwide. We are thrilled to partner with such an innovative team.”

Features of the Fieldstream AI Platform

1. AI-Driven Marketing Mix Modeling

   • Provides comprehensive campaign performance insights for better ROI.
   • Tracks and analyzes efforts across multiple media channels.

2. Scenario Planning and Forecasting Tools

   • Assists in optimizing and predicting future marketing investments.
   • Offers marketers a roadmap to achieve up to 30% higher ROI.

3. Simplified Campaign Analysis

   • Delivers actionable data to refine marketing strategies in real time.

Special Promotion

TapClicks and Fieldstream AI are offering customers a special incentive:

• Schedule a meeting to discuss marketing optimization strategies and discover how to increase ROI by up to 30%.
• Receive $2,500 in complimentary credits as part of this exclusive promotion.

The TapClicks-Fieldstream AI partnership is set to transform how marketers approach media optimization and campaign analytics. With powerful tools for tracking, analysis, and forecasting, this collaboration empowers brands to make smarter investments, achieve higher returns, and stay ahead in a competitive market.

Adaptive streaming technology leader SeenThis has announced key leadership appointments to strengthen its growth strategy and expand its global presence. Hannah O’Neill has joined as VP Sales, EMEA, while Nick Titmus, formerly UK GM, transitions to a new role as VP Sales, Expansion.

Hannah O’Neill: A Seasoned AdTech Leader

1. Role and Responsibilities

   • Oversees the EMEA sales team to align products with client and partner needs.
   • Focuses on enhancing relationships with agencies, direct clients, and tech partners.

2. Professional Background

   • Over 20 years of experience in adtech and digital advertising.
   • Held senior positions, including VP, Sales at Nano Interactive and VP Agency Partnerships, EMEA at Amobee.
   • Actively participates in industry initiatives such as Digital Leading Ladies and serves as the UK IAB representative for SeenThis.

3. Hannah’s Vision

   • Excited by the team culture and technology-driven focus at SeenThis.
   • Plans to consolidate existing client relationships while exploring new growth areas.

Nick Titmus: Driving Global Expansion

1. New Role as VP Sales, Expansion

   • Transitioned from UK GM to focus on scaling SeenThis’ operations globally.
   • Aims to foster growth in untapped markets and partnerships.

2. Impact on SeenThis

   • Continues to build on SeenThis’ reputation for innovation and adaptive streaming solutions.

Leadership Perspectives

• Hannah O’Neill on Her New Role
  “I’m really enjoying the great team environment at SeenThis. With fantastic technology, we aim to maximize the potential of existing clients while exploring new opportunities.”

• Thomas Houge, CCO at SeenThis
  “Hannah’s extensive experience is a significant asset as we pursue new milestones in 2024.”

The appointments of Hannah O’Neill and Nick Titmus reflect SeenThis’ commitment to advancing its leadership in adaptive streaming technology. With seasoned professionals driving growth across EMEA and global markets, the company is poised for an exciting phase of innovation and expansion.

Perion Network Ltd., a technology leader in digital advertising, has launched Anyplace TV, a groundbreaking solution designed to extend video campaign reach across both traditional and unique DOOH (Digital Out-of-Home) environments. With the global video ad spend projected at $191.3 billion in 2024, this innovation bridges the gap between CTV (Connected TV) and DOOH, enabling advertisers to maximize impact and efficiency.

Why Anyplace TV Matters

1. Market Opportunity

   • Global video ad spend expected to hit $191.3 billion in 2024, with CTV contributing $34.4 billion.
   • Growing demand for unified video campaign strategies across multiple channels.

2. Unified Campaign Execution

   • Combines one-to-one CTV environments with one-to-many DOOH screens, streamlining planning and activation.
   • Utilizes Perion’s DOOH impression multiplier methodology via the Hivestack platform, accredited by the Media Rating Council (MRC).

Key Features of Anyplace TV

1. Guaranteed Viewability

   • Non-skippable ads with 100% completion rates.
   • Ads appear in premium, high-visibility locations.

2. Extensive Reach

   • Access to 1M+ video-enabled DOOH screens globally.
   • Coverage includes 75% of Perion’s Hivestack network.

3. Creative Flexibility

   • Supports 10, 12, and 15-second video spots, with audio-enabled options in select locations.

4. Real-Time Optimization

   • Dynamic scheduling ensures timely updates and campaign adjustments for maximum impact.

Performance and Adoption

1. Video Integration in DOOH

   • 75% of Perion’s DOOH inventory supports video ads.
   • Video formats are used in 22% of global DOOH campaigns, with adoption rates reaching 40% in the U.S.

2. Regional Highlights

   • Higher penetration of video campaigns in key international markets compared to the U.S.

CEO Perspective

Tal Jacobson, CEO of Perion, highlights the significance of the launch:
“Video advertising has evolved beyond single-channel strategies. Perion’s Anyplace TV simplifies multi-channel execution, offering advertisers greater reach, superior cost efficiency, and guaranteed MRC viewability.”

With Anyplace TV, Perion redefines video campaign execution by unifying CTV and DOOH environments. Advertisers can now achieve unparalleled reach, creative flexibility, and efficiency across a global network. As video advertising continues to evolve, Perion’s innovative solution positions brands for success in a fragmented landscape.

Storykit, the leading video automation platform, has launched Feeds, a groundbreaking feature that enables automated video creation from existing content. Sweden’s largest fuel company, Preem, is the first to adopt this innovation, streamlining its video production for press releases and boosting digital engagement.

Why Feeds Matters for Content Publishers

1. Simplified Video Production

   • Automates the creation of videos directly from content feeds like press releases.
   • Saves time and effort while delivering high-quality results.

2. Enhanced Digital Strategy

   • Video continues to dominate digital communication as it simplifies complex information.
   • Feeds empowers companies to maintain consistent video output aligned with their branding.

How Preem Uses Storykit Feeds

1. Automated Press Release Videos

   • Every press release published by Preem’s PR platform feeds into Storykit.
   • The platform generates ready-to-use video suggestions, offering fresh creative perspectives.

2. Customizable Output

   • Preem sets up its graphic profile, selects image and video libraries, and specifies output formats.
   • Videos meet Preem’s strict quality standards and can be further adjusted if needed.

3. Time Savings and Innovation

   • Automating video production frees up resources for other strategic initiatives.
   • Aligns with Preem’s focus on innovation, both in renewable fuels and audience engagement.

Industry Perspectives

1. Mattias Holmqvist, Head of Media Relations at Preem

   • "Video is crucial in all digital communication, packaging complex information into accessible content. With Storykit Feeds, we streamline video production and save valuable time."

2. Peder Bonnier, CEO of Storykit

   • "With Storykit Feeds, you can truly put your video creation on autopilot. While Preem uses it for press releases, Feeds can adapt to any consistent content feed, making the possibilities endless."

Benefits of Storykit Feeds

1. Automation at Scale

   • Supports various content feeds beyond press releases, enabling seamless video generation.

2. High-Quality Video Output

   • Ensures professional-quality results that align with a company’s brand identity.

3. Broad Applications

   • Ideal for agencies, corporate communication teams, and media outlets managing high volumes of content.

Storykit’s Feeds redefines video production by automating content transformation into engaging videos. Preem’s adoption demonstrates how this feature can streamline workflows and amplify audience engagement. With limitless applications, Feeds is poised to become an indispensable tool for content-driven organizations.

Hyland, a global leader in enterprise imaging and content services, is set to unveil its latest innovations at the Radiological Society of North America (RSNA) 2024 annual meeting. The event, held at McCormick Place South Hall in Chicago from December 1–4, 2024, will feature groundbreaking solutions including enhanced Cloud Imaging SaaS capabilities and NilShare, an innovative imaging sharing tool. This year’s RSNA theme focuses on how collaborative connections between people and technology can transform healthcare delivery, and Hyland’s solutions are at the forefront of this evolution.

Hyland's Role in Advancing Healthcare Innovation

1. Commitment to Healthcare Transformation

   • Hyland’s CEO, Jitesh Ghai, emphasizes how the company leverages AI and cloud technology to improve healthcare workflows and outcomes.
   • The company is dedicated to modernizing healthcare processes, ensuring healthcare providers can utilize their data more effectively for patient care and research.

2. Enhancing Unstructured Data Management

   • Hyland specializes in managing vast imaging data sets, ensuring seamless access to critical content across healthcare research and analysis environments.

New Solutions and Enhancements to be Showcased at RSNA 2024

1. AI Insights with Cloud Imaging SaaS Solution

   • Cloud Imaging SaaS now integrates AI-driven insights, combining imaging content with multiple specialties for improved clinical workflows and research.
   • This solution addresses complex data management needs, ensuring security and accessibility for healthcare organizations.

2. NilShare: Cost-Effective and Secure Imaging Sharing

   • NilShare enables healthcare professionals to securely transfer imaging data without needing a VPN.
   • This cost-efficient tool eliminates the need for CD burning and data ingestion, improving consultation timelines and diagnoses, particularly in remote or underserved regions.
   • NilShare is designed for specialists, such as neurologists, to review and diagnose conditions remotely, boosting collaboration and enhancing patient care.

RSNA 2024 Highlights and Events

1. Lyle McMillin’s Innovation Theater Presentation

   • Lyle McMillin, Director of Product Management at Hyland Healthcare, will speak at the Innovation Theater on December 2 at 10:30 a.m.
   • His presentation will focus on revolutionizing imaging research with a Vendor Neutral Archive (VNA).

2. Visit Hyland at Booth #1322

   • Attendees can visit Hyland’s booth at #1322 in South Hall to explore these new solutions and discuss the future of healthcare imaging.

Key Benefits of Hyland’s Solutions

1. Streamlined Healthcare Workflows

   • Cloud-based solutions enhance data accessibility and improve healthcare professionals' ability to make faster, more informed decisions.

2. Improved Patient Outcomes

   • By enabling faster diagnoses and enhancing collaboration, Hyland’s solutions play a crucial role in driving better patient outcomes and innovative care.

3. Scalability and Security

   • Hyland ensures secure, scalable solutions that meet the needs of diverse healthcare environments, from small clinics to large hospital systems.

Hyland is showcasing its innovative healthcare imaging solutions at RSNA 2024, demonstrating how cutting-edge AI and cloud technology are reshaping the future of medical imaging. With advancements in Cloud Imaging SaaS and NilShare, Hyland continues to empower healthcare organizations to improve patient care and operational efficiency, supporting collaboration and data management across the healthcare ecosystem.

Calix, Inc., a leader in broadband marketing solutions, has rolled out exciting updates to its Electronic Content Builder (ECB) as part of its award-winning Market Activation program. Designed to streamline campaign creation for broadband service providers (BSPs), these enhancements feature an intuitive user interface (UI), smart search functionality, and expanded collaboration tools. With over 6,000 customizable templates, the ECB empowers broadband marketers to efficiently design and launch campaigns across various channels, from social media to print ads, with no design experience required.

Key Updates to the Electronic Content Builder

1. Redesigned UI/UX

   • The ECB now features an intuitive, user-friendly interface with smart search capabilities, enabling broadband marketers to quickly identify the best creative for each customer segment.

2. Enhanced Collaboration Tools

   • New collaboration features allow teams to work together efficiently, driving greater productivity and faster campaign development.

3. Expanded Asset Library

   • The ECB’s asset library now includes over 6,000 customizable templates for social media, email, print ads, and landing pages, all accessible through a drag-and-drop interface.

Impact of Calix Market Activation Tools

1. Building Stronger Brands through Subscriber Experience

   • In the competitive broadband market, brand-building around subscriber experience has become paramount. With Calix tools like SmartLife™ managed services, BSPs can create comprehensive offerings tailored to community needs, elevating customer satisfaction and engagement.

2. Faster Time-to-Market and Cost Savings

   • Calix customers leveraging the Market Activation program have reduced go-to-market time and costs by over 50%, enabling faster and more efficient service launches.

Success Stories of Calix Customers

1. GigaBeam Networks

   • By using the ECB and insights from the Calix Platform, GigaBeam increased its social media presence by 70%, boosting engagement in rural communities. Their targeted campaigns focused on safety and value, featuring SmartHome™ services like Bark social media monitoring and Arlo Secure connected cameras.

2. Highline

   • Highline boosted ARPU by 15% within six months by crafting personalized campaigns for key subscriber segments (e.g., gamers, remote workers) using the Calix Engagement Cloud and the ECB.

3. OC Fiber

   • In a competitive market, OC Fiber enhanced CLV by 30% after transforming its go-to-market strategy with customized Wi-Fi packages featuring services like ProtectIQ® cybersecurity and SmartTown® community-wide Wi-Fi.

The Power of Personalization

1. Personalized Campaign Creation

   • With the ECB’s customizable templates and insights from the Engagement Cloud, broadband marketers can develop campaigns that resonate with specific customer segments. For GigaBeam, this personalization led to an increased social media presence and a deeper connection with their community.

2. Targeting the Right Audience at the Right Time

   • The ECB enables marketers to deliver authentic, relatable content at the right time, ensuring that potential customers are already familiar with the services when customer service teams engage with them.

Calix’s Role in Empowering Broadband Service Providers

1. Championing Value-Based Service Models

   • Matt Collins, Chief Commercial Operations Officer at Calix, underscores the importance of a value-driven, experience-based approach to broadband service. Calix continues to enhance tools like the ECB to help providers differentiate themselves from commoditized competitors.

2. Transforming Broadband Providers into Experience Leaders

   • Through the Market Activation program and ECB, Calix customers are not just launching services—they are creating experiences that resonate with subscribers, increasing sales and diversifying their service offerings.

Calix’s Electronic Content Builder (ECB) updates empower broadband marketers to quickly create targeted, personalized campaigns that elevate subscriber experiences and strengthen brand presence. These innovations—combined with insights from the Calix Platform and collaboration tools—help broadband service providers increase ARPU, CLV, and social media engagement. With the new ECB capabilities, Calix continues to support providers in crafting unique, community-focused offerings that deliver tangible business results.