TapClicks, the leader in Smart Marketing solutions, has announced a strategic partnership with Fieldstream AI, a cutting-edge startup specializing in Marketing Mix Modeling (MMM) powered by artificial intelligence. The collaboration aims to provide marketers with innovative tools to maximize Return on Advertising Spend (ROAS) while simplifying multi-channel media analysis and optimization.

The Partnership’s Vision

1. Advanced AI-Powered Marketing Optimization

   • Combines TapClicks’ marketing automation platform with Fieldstream AI’s analytics engine.
   • Enables meticulous tracking and optimization of incremental impacts across media channels.

2. Empowering Marketers Worldwide

   • Designed for agencies, brands, and direct clients to make precise, data-driven marketing decisions.
   • Leverages AI advancements to maximize both revenue and ROAS.

Expert Insights on the Collaboration

• Staffan Engström, Co-Founder & CEO at Fieldstream AI:
  “TapClicks’ leadership in marketing optimization and cutting-edge technology empowers marketers to make smarter decisions daily. This partnership sets the stage for the future of marketing intelligence.”

• Chel Heler, Chief Growth Officer of TapClicks:
  “Fieldstream AI elevates Marketing Mix Modeling with its AI-driven platform, refining outcomes for media agencies worldwide. We are thrilled to partner with such an innovative team.”

Features of the Fieldstream AI Platform

1. AI-Driven Marketing Mix Modeling

   • Provides comprehensive campaign performance insights for better ROI.
   • Tracks and analyzes efforts across multiple media channels.

2. Scenario Planning and Forecasting Tools

   • Assists in optimizing and predicting future marketing investments.
   • Offers marketers a roadmap to achieve up to 30% higher ROI.

3. Simplified Campaign Analysis

   • Delivers actionable data to refine marketing strategies in real time.

Special Promotion

TapClicks and Fieldstream AI are offering customers a special incentive:

• Schedule a meeting to discuss marketing optimization strategies and discover how to increase ROI by up to 30%.
• Receive $2,500 in complimentary credits as part of this exclusive promotion.

The TapClicks-Fieldstream AI partnership is set to transform how marketers approach media optimization and campaign analytics. With powerful tools for tracking, analysis, and forecasting, this collaboration empowers brands to make smarter investments, achieve higher returns, and stay ahead in a competitive market.