As privacy regulations tighten and signal loss reshapes digital advertising, marketers face a growing paradox: they need more data to improve performance, but fewer ways to use it safely. transcosmos and Priv Tech, Inc. believe the solution lies at the intersection of privacy engineering and marketing execution.

The two companies have announced the joint launch of Privacy Consulting Services, set to roll out in December 2025. The new offering is designed to help companies leverage first-party data for digital marketing—particularly through Conversion APIs (CAPI)—while complying with complex privacy regulations in Japan and overseas.

The timing is deliberate. As platforms push server-side tracking and AI-driven optimization, outdated privacy policies have become a hidden bottleneck preventing marketers from fully activating their data.

Why privacy has become a growth constraint

For years, privacy compliance was treated as a legal checkbox. Today, it directly impacts marketing performance.

Regulations such as Japan’s Act on the Protection of Personal Information (APPI), the Telecommunications Business Act, GDPR, and CCPA have raised the bar for how companies collect, disclose, and activate user data. At the same time, advertising platforms increasingly rely on first-party conversion and event data—often transmitted via CAPI—to fuel AI learning and improve targeting accuracy.

The result is a growing gap. Many companies want to deploy CAPI to offset cookie loss and improve ROI, but their privacy policies, consent frameworks, and internal governance structures aren’t ready. Revising them has become slow, risky, and resource-intensive, especially for organizations operating across markets.

That’s the problem transcosmos and Priv Tech are aiming to solve.

A joint approach: privacy by design, performance by default

The new Privacy Consulting Services combine transcosmos’s strength in marketing execution and technology deployment with Priv Tech’s expertise in privacy protection and privacy-enhancing technologies.

Rather than treating privacy and performance as opposing forces, the partnership positions privacy as an enabler of modern digital marketing. By building compliant foundations first, companies can activate data with greater confidence and scale.

The service provides end-to-end support, spanning privacy strategy, policy revision, technology implementation, and marketing enablement. This approach is designed to help businesses move from regulatory uncertainty to operational readiness—without stalling their advertising initiatives.

What the service covers

At its core, the offering focuses on removing the friction that prevents companies from deploying CAPI and other data-driven marketing technologies.

Key service components include:

• Support for revising privacy policies to align with new and evolving regulations

• Compliance assistance for Japanese privacy laws, including APPI and the Telecommunications Business Act

• Cookie policy development, including site scans and policy template creation

• Consent management platform (CMP) deployment, ensuring proper user consent flows

• Regulatory risk mitigation, reducing exposure to compliance failures and public backlash

By addressing both legal requirements and technical implementation, the service aims to shorten the path from compliance to activation.

Why CAPI is central to the strategy

Conversion APIs have become a critical infrastructure layer for digital advertising. As browser-based tracking degrades, server-side data transmission allows platforms like Meta and Google to receive higher-quality conversion signals, improving attribution and optimization.

But CAPI only works if companies can lawfully collect, process, and transmit user data—and clearly disclose those practices. Without compliant privacy policies and consent mechanisms, CAPI adoption can expose businesses to regulatory and reputational risk.

This is where the partnership’s positioning is notable. Instead of selling CAPI deployment in isolation, transcosmos and Priv Tech are framing it as part of a privacy-first data utilization strategy.

Expected outcomes for marketers

According to the companies, businesses that adopt the new service can expect several tangible benefits:

• Stronger customer trust and brand value, driven by transparent data practices

• More effective use of marketing data, improving targeting precision and ROI

• Reduced privacy risk, including protection against compliance violations and online backlash

• A competitive advantage, built on privacy as a differentiator rather than a constraint

In an environment where consumers are increasingly sensitive to how their data is used, these outcomes carry strategic weight beyond short-term performance metrics.

A broader signal for the MarTech market

The launch reflects a broader trend across MarTech and AdTech: privacy is no longer a downstream concern—it’s becoming a core capability.

As AI-driven marketing depends more heavily on high-quality first-party data, companies that can operationalize privacy at scale will move faster than those stuck in legal and technical gridlock. Consulting models that blend compliance, technology, and performance may become more common, particularly in markets like Japan where regulatory complexity is high.

For transcosmos, the partnership reinforces its role as a full-stack marketing and technology partner. For Priv Tech, it positions privacy engineering not just as risk management, but as a growth enabler.

Building sustainable growth through trust

transcosmos says it remains committed to helping businesses achieve sustainable growth by addressing real-world client challenges. In today’s digital marketing environment, few challenges are as pressing—or as intertwined—as privacy compliance and performance.

By launching Privacy Consulting Services together, transcosmos and Priv Tech are making a clear statement: the future of data-driven marketing belongs to companies that can balance trust, compliance, and AI-powered optimization—at the same time.

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