Fullpath, a leading customer data platform (CDP) and marketing automation solution in the automotive industry, has announced a transformative integration with DealerBuilt's Oplogic Variable Operations Platform. This partnership is set to redefine how dealerships manage and leverage customer data, enabling seamless data connections, enhanced consolidation, and precise customer targeting.

Key Highlights of the Integration

• Daily Data Synchronization: Customer records from DealerBuilt's CRM are updated in Fullpath's CDP, ensuring data accuracy and freshness.
• Unified Customer View: Consolidated insights from marketing and sales channels allow dealerships to act on data more effectively.
• Enhanced Data Security: Ensures a secure, comprehensive view of customer information.

Benefits for Dealerships

• Consolidate Customer Records:

  • Integrates CRM, Desking, F&I Menus, Equity, and AI Tools into Fullpath’s CDP.
  • Provides a 360-degree view of customers to better understand their needs.

• Enhanced Targeting Precision:

  • Access to enriched and synchronized data allows for more effective marketing campaigns.
  • Enables dealerships to engage potential and existing customers with personalized strategies.

• Increase Operational Efficiency:

  • Minimizes manual data entry and reduces errors.
  • Streamlines operations for improved customer experiences and operational cost savings.

Leadership Perspectives

• Idan Mishal, COO at Fullpath:

  • Emphasizes the commitment to helping dealerships connect with customers through data-driven solutions.
  • Highlights how the partnership ensures seamless data flow for a more comprehensive customer view.

• Jason Keith, VP of Variable Operations at DealerBuilt:

  • Expresses excitement about empowering dealerships to unify customer data across platforms.
  • Stresses the importance of personalized engagement to foster loyalty and growth.

Strategic Importance

• This partnership enables dealerships to build robust, data-driven ecosystems critical for navigating the evolving automotive landscape.
• It helps dealerships adopt a more personalized, efficient, and data-centric approach to customer management and engagement.

The collaboration between Fullpath and DealerBuilt marks a significant step forward for automotive dealerships aiming to optimize their operations and customer experiences. By leveraging integrated platforms, dealerships can deliver precision-targeted campaigns and build stronger, more personalized relationships with their customers, driving loyalty and growth in a competitive market.