Calix, Inc., a leader in broadband marketing solutions, has rolled out exciting updates to its Electronic Content Builder (ECB) as part of its award-winning Market Activation program. Designed to streamline campaign creation for broadband service providers (BSPs), these enhancements feature an intuitive user interface (UI), smart search functionality, and expanded collaboration tools. With over 6,000 customizable templates, the ECB empowers broadband marketers to efficiently design and launch campaigns across various channels, from social media to print ads, with no design experience required.

Key Updates to the Electronic Content Builder

1. Redesigned UI/UX

   • The ECB now features an intuitive, user-friendly interface with smart search capabilities, enabling broadband marketers to quickly identify the best creative for each customer segment.

2. Enhanced Collaboration Tools

   • New collaboration features allow teams to work together efficiently, driving greater productivity and faster campaign development.

3. Expanded Asset Library

   • The ECB’s asset library now includes over 6,000 customizable templates for social media, email, print ads, and landing pages, all accessible through a drag-and-drop interface.

Impact of Calix Market Activation Tools

1. Building Stronger Brands through Subscriber Experience

   • In the competitive broadband market, brand-building around subscriber experience has become paramount. With Calix tools like SmartLife™ managed services, BSPs can create comprehensive offerings tailored to community needs, elevating customer satisfaction and engagement.

2. Faster Time-to-Market and Cost Savings

   • Calix customers leveraging the Market Activation program have reduced go-to-market time and costs by over 50%, enabling faster and more efficient service launches.

Success Stories of Calix Customers

1. GigaBeam Networks

   • By using the ECB and insights from the Calix Platform, GigaBeam increased its social media presence by 70%, boosting engagement in rural communities. Their targeted campaigns focused on safety and value, featuring SmartHome™ services like Bark social media monitoring and Arlo Secure connected cameras.

2. Highline

   • Highline boosted ARPU by 15% within six months by crafting personalized campaigns for key subscriber segments (e.g., gamers, remote workers) using the Calix Engagement Cloud and the ECB.

3. OC Fiber

   • In a competitive market, OC Fiber enhanced CLV by 30% after transforming its go-to-market strategy with customized Wi-Fi packages featuring services like ProtectIQ® cybersecurity and SmartTown® community-wide Wi-Fi.

The Power of Personalization

1. Personalized Campaign Creation

   • With the ECB’s customizable templates and insights from the Engagement Cloud, broadband marketers can develop campaigns that resonate with specific customer segments. For GigaBeam, this personalization led to an increased social media presence and a deeper connection with their community.

2. Targeting the Right Audience at the Right Time

   • The ECB enables marketers to deliver authentic, relatable content at the right time, ensuring that potential customers are already familiar with the services when customer service teams engage with them.

Calix’s Role in Empowering Broadband Service Providers

1. Championing Value-Based Service Models

   • Matt Collins, Chief Commercial Operations Officer at Calix, underscores the importance of a value-driven, experience-based approach to broadband service. Calix continues to enhance tools like the ECB to help providers differentiate themselves from commoditized competitors.

2. Transforming Broadband Providers into Experience Leaders

   • Through the Market Activation program and ECB, Calix customers are not just launching services—they are creating experiences that resonate with subscribers, increasing sales and diversifying their service offerings.

Calix’s Electronic Content Builder (ECB) updates empower broadband marketers to quickly create targeted, personalized campaigns that elevate subscriber experiences and strengthen brand presence. These innovations—combined with insights from the Calix Platform and collaboration tools—help broadband service providers increase ARPU, CLV, and social media engagement. With the new ECB capabilities, Calix continues to support providers in crafting unique, community-focused offerings that deliver tangible business results.