UserTesting, a leading enterprise customer insights platform, has acquired User Interviews, a prominent participant recruitment marketplace for user research, market research, and AI training. The move brings together two complementary strengths—insights technology and high-quality participant access—aimed at creating one of the most comprehensive and scalable customer insights solutions for global enterprises.

The acquisition reflects growing enterprise demand for faster, more reliable customer understanding as organizations redesign products, services, and experiences for an AI-driven economy. By unifying research execution and participant recruitment under one platform, UserTesting aims to reduce friction in the insights process and help teams make high-stakes decisions with greater confidence.

A Strategic Bet on Trust and Speed in the AI Era

“As companies reimagine their products and experiences to win in the AI era, the need for trusted customer insights has never been greater,” said Eric Johnson, CEO of UserTesting. “By bringing UserTesting and User Interviews together, we’re creating the fastest and most reliable way for teams to understand their customers and make better, smarter decisions with confidence.”

User Interviews, founded to help organizations hear directly from the audiences that matter most to their business outcomes, has built a strong reputation for its participant panel quality and recruitment precision. Its platform is widely used by research, product, and data teams seeking access to hard-to-reach or highly specialized participants.

Basel Fakhoury, CEO of User Interviews, said the combination significantly expands enterprise capabilities. “Combining User Interviews’ panel capabilities with UserTesting’s platform gives enterprises a more scalable, trusted way to access the right audiences and turn insights into action.”

Bringing Together Platform Intelligence and Premium Panels

At the core of the acquisition is a tighter integration between UserTesting’s category-leading insights platform and User Interviews’ large-scale, premium participant marketplace. UserTesting contributes its global general population network, real-time feedback tools, and AI-powered analysis. User Interviews adds depth through its vetted participant panels, advanced recruitment workflows, and support for complex research criteria.

Together, the companies aim to make participant recruitment faster, easier, and more cost-effective—whether teams are running live moderated sessions, unmoderated studies, or large-scale quantitative research. Enterprises can recruit across geographies, industries, and audience types without juggling multiple vendors or tools.

The combined reach spans everyday consumers, B2B professionals, niche experts, and hard-to-reach roles, enabling organizations to ground decisions in authentic customer voices rather than assumptions or proxy data.

Advancing Participant Management at Enterprise Scale

One of the most significant outcomes of the acquisition is the expansion of panel breadth, depth, and speed. Enterprises gain access to millions of participants with precise targeting across demographic, behavioral, attitudinal, and industry-specific attributes.

Key capabilities of the combined offering include:

• Broad reach: Consumers, niche audiences, specialized experts, B2B professionals, and difficult-to-source roles

• Precise targeting and matching: Rich segmentation across demographics, behaviors, attitudes, and industries

• Proprietary fraud prevention: Controls designed to protect data quality and participant trust

• Rapid scale: Fast access to participants for live, unmoderated, and large-scale quantitative research

• Enterprise-grade trust: Built-in security, privacy, and data governance designed for global organizations

These capabilities are particularly relevant as enterprises increasingly rely on customer data to inform AI deployments, personalization strategies, and automated decision-making systems.

Grounding AI and Product Decisions in Real Customer Voices

The acquisition positions UserTesting to play a larger role in how enterprises validate AI-driven initiatives. From training models with representative data to testing AI-powered experiences before launch, access to the right participants is becoming a critical input to responsible innovation.

By embedding participant recruitment more deeply into the insights workflow, the combined platform allows teams to validate assumptions earlier, iterate faster, and reduce the risk of deploying experiences that miss the mark. Every AI deployment, product enhancement, marketing program, or customer experience can be grounded in direct customer feedback rather than inferred behavior alone.

This approach aligns with broader enterprise trends toward explainability, accountability, and trust in AI systems—areas where qualitative and quantitative customer insights are increasingly seen as strategic assets.

Empowering Cross-Functional Teams to Move Faster

Designers, researchers, product managers, and marketers stand to benefit from the expanded capabilities. The acquisition enables teams to identify the exact audiences they need, engage them quickly, and extract insights at speed using AI-powered analysis tools.

By reducing the operational overhead of recruitment and panel management, teams can spend more time interpreting insights and translating them into action. The result is a shorter path from customer understanding to confident decision-making—an advantage in markets where speed and relevance are critical.

Strengthening UserTesting’s Enterprise Position

For UserTesting, the acquisition reinforces its ambition to be the system of record for customer understanding in large organizations. By owning both the insights platform and the participant pipeline, the company can deliver higher data fidelity while maintaining control over quality, privacy, and governance.

Being able to offer end-to-end insights—from participant sourcing to analysis—also strengthens UserTesting’s competitive position as enterprises consolidate vendors and seek platforms that can scale globally without compromising trust.

As customer expectations evolve and AI reshapes digital experiences, the combined UserTesting and User Interviews platform aims to help enterprises stay grounded in what matters most: real customer perspectives, delivered at the speed and scale modern business demands.

Get in touch with our MarTech Experts.