Viamedia, the largest independent advertising digital and linear rep firm in the U.S., has expanded its reach through new agreements with Summit Broadband, D & P Communications, and Blue Valley Technologies. With these new partnerships, Viamedia will now manage advertising sales for 83 service providers across 72 designated market areas (DMAs) in 27 states, enhancing operational efficiency and enabling precise, multi-platform advertising strategies.

1. New Partnerships Across Key Regions

   • Viamedia’s expansion includes Summit Broadband’s fiber-optic infrastructure in Florida, D & P Communications’ strong presence in Michigan, and Blue Valley Technologies' reach in Kansas.
   • These agreements represent a powerful opportunity to provide localized, targeted advertising solutions for businesses across these regions.

2. Enhancing Local Business Growth

   • Viamedia’s CEO, David Solomon, highlighted that these agreements will help local businesses in Florida, Michigan, and Kansas grow by delivering innovative and adaptable advertising strategies tailored to each market's unique needs.
   • The partnerships will drive local economic impact by enabling businesses to engage their target audiences more effectively.

3. Multi-Platform Advertising Solutions

   • Viamedia’s strategies leverage both linear TV and digital platforms to ensure businesses can connect with their audiences across a variety of mediums.
   • The company offers transparency, performance insights, and audience engagement metrics, enabling service providers and advertisers to measure and optimize their campaigns.

4. Comprehensive Operational Management

   • Viamedia’s full-service model includes regional and national sales, training, research, automation, and marketing support.
   • The company’s specialized sales management team will focus on selling fractionalized market shares with multi-platform insertion capabilities, improving operational efficiency for its partners.

With these new agreements, Viamedia is poised to enhance its national reach and continue empowering local businesses across Florida, Michigan, and Kansas with tailored, multi-platform advertising strategies. These partnerships solidify Viamedia’s position as a leader in providing innovative advertising solutions that drive real business growth.