Baesman, a leader in retail marketing, has announced a strategic partnership with Listrak, a top provider of cross-channel marketing automation. This collaboration brings Listrak’s industry-leading email and SMS services to Baesman clients, enhancing their marketing capabilities and providing a seamless, personalized customer experience.

1. Partnership Overview

   • Baesman and Listrak are joining forces to offer enhanced email and SMS marketing solutions for retailers.
   • This partnership combines Baesman’s marketing expertise with Listrak’s innovative technology to improve customer engagement and drive growth.

2. Simplified Marketing with Cross-Channel Strategies

   • Baesman will handle the Email Service Provider (ESP) relationship and execution for clients, simplifying their marketing efforts.
   • Brands can focus on business growth while benefiting from seamless, personalized marketing strategies tailored to their specific goals.

3. Customer-Centric Approach

   • The collaboration is focused on delivering a more personalized marketing experience, enabling brands to improve customer engagement across various channels.
   • Baesman’s partnership with Listrak empowers clients to execute targeted campaigns, driving more impactful results.

4. Baesman’s Mission and Vision

   • Rod Baesman, CEO, emphasizes the partnership as a key step in simplifying the complexities of personalized marketing for clients.
   • The partnership reflects Baesman’s commitment to offering integrated, effective solutions that help clients achieve marketing success.

5. Listrak’s Role in Enhancing Marketing Automation

   • Ross Kramer, CEO of Listrak, highlights how the collaboration streamlines cross-channel marketing processes, saving marketers time and enhancing strategy execution.
   • By handling technical and operational aspects, Listrak enables marketers to focus on broader business objectives and growth.

The partnership between Baesman and Listrak marks a significant development in simplifying and enhancing the execution of cross-channel marketing strategies. By combining expertise and advanced technology, this collaboration empowers clients to deliver personalized email and SMS marketing campaigns, driving customer engagement and growth.