F5 has appointed John Maddison as the company’s new Chief Product Marketing and Technology Alliances Officer. Maddison, who reports to CEO François Locoh-Donou, will spearhead a new organization focused on increasing F5’s market impact and fulfilling the company’s brand promise through strategic product innovations and partnerships.

1. John Maddison's Role and Responsibilities

   • Maddison will lead a team dedicated to driving F5’s product marketing and technology alliances initiatives.
   • The new organization will work towards enhancing the company’s influence in the rapidly evolving cybersecurity, hybrid, and multicloud spaces.

2. F5’s Vision for the Future

   • CEO François Locoh-Donou highlights Maddison’s expertise in cybersecurity and cloud technologies, emphasizing his role in helping F5 navigate the complexities of AI-driven solutions.
   • F5 aims to evolve its product portfolio to address the growing needs of organizations in the hybrid, multicloud, and AI-powered environment.

3. Maddison’s Extensive Industry Experience

   • With over 30 years in cybersecurity and telecommunications, Maddison previously served as Chief Marketing Officer and Executive Vice President of Product Strategy at Fortinet.
   • His experience also includes leadership roles at Trend Micro, where he focused on Advanced Threat Research and Cloud Delivered Security Services.

4. F5’s Commitment to Application Security and Delivery

   • Maddison’s appointment underscores F5’s commitment to remaining at the forefront of the next generation of application security and delivery.
   • His leadership is expected to drive F5’s efforts in delivering cutting-edge solutions for mission-critical applications.

5. Maddison’s Vision for F5

   • Maddison expressed excitement about F5’s strategic market position and innovative technologies, particularly in the AI space.
   • His vision is aligned with F5’s objective to provide indispensable solutions for customers, partners, and the industry.

The appointment of John Maddison as F5’s Chief Product Marketing and Technology Alliances Officer marks a significant step forward in the company’s mission to address the growing complexities of hybrid, multicloud, and AI-driven environments. Maddison’s extensive experience and leadership will play a key role in enhancing F5’s market presence and delivering next-generation solutions in application security and delivery.