DeepBrain AI has announced a groundbreaking partnership with NEC (Nippon Electric Company) to deploy AI anchors at Ryukyu Asahi Broadcasting (RBC), a regional affiliate of TV Asahi in Okinawa, Japan. This collaboration will see the introduction of AI-powered anchors to handle weather forecasting on RBC’s terrestrial and online platforms, starting January 2025.

1. AI Anchors for Weather Forecasting

   • DeepBrain AI’s cutting-edge AI anchor services, powered by its video synthesis platform AI Studios, will be used for delivering weather forecasts at RBC.
   • The AI anchors will deliver highly realistic, human-like presentations, mimicking real anchors’ gestures and expressions.

2. Addressing Labor Shortages in Media

   • This collaboration is part of RBC’s digital transformation strategy, aimed at overcoming a chronic shortage of specialized personnel in program production.
   • AI anchors will help streamline production and reduce reliance on human staff, ensuring smoother and more efficient content creation.

3. Multilingual Capabilities for Foreign Residents

   • In response to Okinawa's growing foreign resident population, RBC plans to leverage AI anchors capable of delivering content in over 80 languages, expanding accessibility for diverse audiences in Japan.

4. NEC’s Role in the Partnership

   • NEC will facilitate the implementation of automated video production services, enabling DeepBrain AI to deliver high-quality AI-generated anchor videos seamlessly for RBC.

5. Expanding Beyond Broadcasting

   • Jang Se-young, CEO of DeepBrain AI, highlighted plans to expand into other media sectors, further enhancing content delivery through AI-powered solutions.

With the introduction of AI anchors, DeepBrain AI and NEC are pioneering the future of news delivery at RBC, addressing labor shortages and improving efficiency in program production. The ability to produce multilingual content expands accessibility, making news and weather forecasts available to a broader audience in Okinawa and beyond.