Rebrandly, a leading branded short link platform, has unveiled Relay™, an innovative smart link solution developed in partnership with Wonder Cave, a leader in text messaging automation. Relay empowers organizations to enhance engagement, optimize performance, and scale personalized messaging campaigns efficiently—whether for high-volume outreach or one-to-one communications.

Key Features and Benefits of Relay

1. Branded and Customizable Links

• Trust & Engagement: Relay allows marketers to craft branded, customized calls-to-action within text campaigns to build trust and better connect with audiences.

2. Personalized Messaging at Scale

• Even in bulk campaigns, Relay enables personalized URLs that make mass outreach feel individualized without sacrificing efficiency.

3. Advanced Analytics for Smarter Decisions

• Relay provides marketers with insights into campaign performance by showing who’s clicking, when, where, and why—helping improve future strategies and engagement.

Strategic Partnership with Wonder Cave

Carla Bourque, CEO of Rebrandly, stated:

"Relay bridges the gap between traditional messaging and personalized engagement at scale...With Wonder Cave, we've built a solution that combines trust, scalability, and data to boost messaging performance like never before."

This collaboration combines Rebrandly's trusted, enterprise-grade link infrastructure with Wonder Cave's sophisticated text messaging automation capabilities, creating a seamless and powerful messaging tool.

Impactful Use Case: Supporting Disaster Relief

Relay recently proved its effectiveness during North Carolina's recent storms, where nonprofit organizations relied on its capabilities to scale emergency fundraising efforts.

• Results:
  • A 40% increase in click-through rates.
  • 30% more donations raised compared to previous campaigns.

Relay's performance ensured thousands of critical messages reached their intended recipients securely and in time—showing its reliability and scalability during critical campaigns.

Expert Insight on Relay’s Value

Webb Bostic, President of Wonder Cave, shared:

"Relay's ability to handle high-volume messaging reliably and securely means our clients can confidently scale every campaign."

This highlights how Relay is revolutionizing direct messaging by blending personalization, scalability, and data-driven insights.

Relay™ offers brands, agencies, and organizations the tools they need to make SMS, MMS, and RCS campaigns more impactful through branded links, personalization, and advanced tracking. With its smart, scalable approach, Relay transforms traditional outreach into meaningful, measurable, and data-backed engagement.