DAS Technology, a leader in automotive consumer engagement SaaS AI technology and the creator of the Consumer Data & Experience Platform® (CDXP), has announced its latest innovation—the AI Engage Messaging Solution. This advanced solution combines AI-powered messaging technology with a network of skilled live moderators to streamline communication between automotive dealers and consumers across every step of the car ownership journey.

Additionally, at the 8th annual AUTOVATE conference, DAS Technology revealed the acquisition of Engage To Sell, a well-established provider specializing in live messaging communication solutions. This strategic acquisition strengthens DAS Technology’s ability to proactively engage consumers with timing and precision, enhancing dealer lead response rates and overall engagement strategies.

What is the AI Engage Messaging Solution?

DAS Technology's AI Engage Messaging Solution integrates AI with human expertise, offering consumers versatile, real-time communication options across their journey—from vehicle research to service appointments. This cutting-edge solution allows consumers to connect 24/7 with either AI tools or experienced live representatives for:

• Vehicle inquiries
• Trade-in valuations
• Service appointments
• Review requests
• Video content engagement

The system leverages AI-powered features while connecting seamlessly with live representatives, ensuring consumers receive both instant responses and personalized interactions.

Key Features of AI Engage Messaging Solution

1. AI + Human Interaction at Scale:

The AI system provides instant responses for general inquiries, while trained live moderators step in to handle more complex consumer needs. This dual approach allows for a hybrid experience tailored to consumer preferences.

2. Multi-Channel Messaging Capabilities:

The solution supports omnichannel communication across:

• Text
• Chat
• Messenger apps
  These options ensure that consumers can reach out to dealers via their preferred communication methods.

3. Integration with CRM/DMS:

The AI Engage system integrates with dealer CRMs (Customer Relationship Management) and DMS (Dealer Management Systems), enabling seamless lead tracking, follow-up, and identity resolution across platforms.

4. Lead Follow-Up & Identity Resolution:

AI Engage uses AI technology to connect leads and inquiries with actionable insights and dealer information, improving both communication rates and lead conversions.

Strategic Acquisition: Engage To Sell Integration

DAS Technology's acquisition of Engage To Sell, a leading provider in AI-driven live messaging for over 15 years, strengthens its offerings. Engage To Sell's proprietary technology and network of live moderators enhance the AI Engage Messaging Solution, offering timely and effective consumer engagement through:

• Proactive outreach
• Consumer lead insights
• Live lead response capabilities

This acquisition adds hundreds of new automotive and specialty vehicle dealer clients to the DAS Technology platform.

Real-World Impact: Success Story with Bettenhausen Automotive

One of the first dealerships to adopt the new AI Engage Messaging Solution is Bettenhausen Automotive, a well-known dealer group in the greater Chicago market. Their marketing director, John Doolin, praises the solution’s hybrid approach:

“We get higher lead conversion results by combining the value of a live person with technology to answer customer questions…The power of AI paired with a professional human moderator is a game changer.”

Bettenhausen's success highlights how AI Engage optimizes both technology and human interaction, catering to customer preferences and improving lead conversions.

CEO Statement: Driving Innovation Forward

Alexi Venneri, Co-founder and CEO of DAS Technology, commented on the innovation:

“We’re thrilled to launch AI Engage while expanding our CDXP SaaS technology to provide consumers with even more communication choices while enabling our clients to improve prospect-to-sale ratios.”

Venneri emphasized how the hybrid AI and live-moderator approach addresses customer needs in real-time and helps dealers accelerate conversions.

The AI Engage Messaging Solution from DAS Technology offers a transformative, multi-channel approach to AI-powered and live communication in the automotive industry. With its seamless integration into the Consumer Data & Experience Platform® and acquisition of Engage To Sell, DAS Technology is revolutionizing dealer-consumer communication, creating a win-win scenario for both buyers and sellers.

The combination of AI technology and live expertise allows consumers to receive immediate answers, personalized engagement, and faster resolution to their inquiries—no matter where they are in their car ownership journey.