Innovid, an independent software platform for advertising across CTV, linear, and digital, has partnered with 51toCarbonZero (51-0), the only net-zero platform dedicated to marketing and advertising. This collaboration aims to reduce Innovid’s carbon footprint, foster eco-friendly practices, and drive sustainability across the ad ecosystem.

Key Highlights of the Partnership

1. Innovid’s Sustainability Commitment

• Innovid prioritizes reducing carbon emissions across its products and solutions.
• The partnership with 51-0 supports Innovid in identifying opportunities for decarbonization and operational efficiency.
• Strengthens partnerships with agencies and clients through sustainable practices.

2. Benefits of the 51toCarbonZero Platform

• Comprehensive Measurement: Tracks corporate emissions quantitatively.
• Actionable Insights: Recommends decarbonization strategies and provides tools to monitor progress.
• Efficiency & Savings: Enables carbon reduction while improving operational efficiency and cost savings.

3. Innovid’s Harmony Initiative

• Aims to optimize the CTV ecosystem by reducing inefficiencies and energy waste.
• Includes the launch of Harmony Direct, which streamlines workflows for guaranteed, non-biddable CTV media.
• Eliminates technology hops, reducing fees and carbon impact across the ecosystem.

Leaders’ Perspectives

David Fahey, SVP, Strategic Agency Partnerships, Innovid

“With visibility into over a billion video ad impressions daily, we understand the sustainability challenges. Our collaboration with 51-0 drives environmental change at scale, reducing inefficiencies and carbon impact for the entire ad ecosystem.”

David Murnick, North American GM, 51toCarbonZero

“Through our platform, we transform climate commitments into strategic advantages—enhancing efficiency and fostering partnerships to achieve net-zero emissions.”

Collaborative Industry Efforts

• Innovid’s partnership aligns with IPG Mediabrands’ Climate Action Acceleration Program.
• This initiative ensures that media partners, including Innovid, have access to 51-0’s expertise for creating durable, measurable climate solutions.
• Martin Bryan, Global Chief Sustainability Officer, IPG Mediabrands:

  “Working together is essential for delivering meaningful climate solutions, and we are proud to support Innovid on its net-zero journey.”

The Innovid-51toCarbonZero partnership sets a strong precedent for sustainability in the advertising industry. With a shared vision of reducing carbon impact and advancing eco-friendly practices, this collaboration not only strengthens environmental responsibility but also drives innovation and growth in marketing and advertising.