Sovrn, a leading publisher technology platform, has announced a strategic partnership with Databricks, the data and AI company, to make its extensive web browsing datasets accessible via the Databricks Marketplace. This collaboration empowers organizations to streamline audience targeting, identity resolution, and data-driven insights by leveraging Sovrn’s privacy-compliant data products.

Key Highlights of the Partnership

1. Sovrn’s Web Browsing Datasets

• Includes webpage viewing events such as web domain, URL, and IP addresses.
• Covers 50,000 websites and apps, processes 40 billion daily page views, and supports 500 million daily active users.
• Delivers actionable insights for audience targeting and identity solutions across various verticals.

2. Seamless Access via Databricks Marketplace

• Databricks Marketplace, powered by Delta Sharing, facilitates secure sharing of live data across platforms, clouds, and regions.
• Provides robust security and governance, enhancing the value and accessibility of Sovrn’s datasets.
• Reduces complexity, allowing businesses to focus on deriving insights instead of sourcing data.

Benefits of the Collaboration

For Businesses and Advertisers

• Accelerates access to accurate and actionable insights.
• Simplifies data sourcing, freeing up time for strategic decision-making.
• Enhances audience targeting and identity resolution with Sovrn’s enriched data products.

For Sovrn Clients

Keith Fagan, VP of Data at Sovrn, stated:

"In partnership with Databricks Marketplace, our clients can quickly access the data they need, enabling them to focus on using insights to drive growth and improve ROI."

Enhanced Decision-Making with Data Intelligence

Jen McNamee, Technology Partner Director at Databricks, highlighted the impact:

"This partnership empowers advertising organizations to securely access Sovrn’s datasets via Delta Sharing, eliminating inefficiencies and boosting ROI with faster, more accurate insights."

The Sovrn-Databricks partnership revolutionizes access to web browsing data, enabling businesses to focus on uncovering meaningful insights. With privacy-compliant datasets and a seamless integration on Databricks Marketplace, organizations can drive efficiency, boost audience engagement, and achieve superior results.