Stagwell Marketing Cloud’s The People Platform™ has announced the appointment of George Brady as its new CEO. A leader in mapping and sequencing consumer behavior through mobile and location data, The People Platform empowers brands with actionable insights to enhance customer engagement.

About The People Platform™

Core Capabilities

• Behavior Mapping: Tracks consumer visits to points of interest and sequences them over time for near-real-time insights.
• Data-Driven Engagement: Enables targeted communication with specific consumer groups to enrich brand-customer relationships.
• Client Portfolio: Trusted by top brands such as National Cinemedia, Best Buy, Screenvision Media, and Gas Station TV.

George Brady’s Leadership Journey

Experience and Vision

• Prior Roles:
  • President and Chief Revenue Officer at The People Platform.
  • Leadership positions at Nielsen, including VP of Client Solutions On-Location and VP of Sales for TV/Cable and Digital Out of Home.
• Strategic Focus:
  • Expanding The People Platform’s presence in the U.S. and global markets.
  • Driving innovation by integrating mobile location and consumer response data.

George Brady’s Perspective

"The People Platform is uniquely positioned by combining mobile location and consumer response data to deliver unparalleled insights. I’m excited to lead the team in exploring untapped ecosystems critical to the consumer journey."

Stagwell Marketing Cloud’s Support

Innovative Marketing Solutions

Elspeth Rollert, CEO of Stagwell Marketing Cloud, highlighted:

"The People Platform is a cornerstone of our innovative suite of solutions for modern marketers. George’s visionary leadership will continue to drive breakthrough innovations that redefine brand decision-making."

George Brady’s appointment as CEO marks a pivotal moment for The People Platform. With its unique approach to consumer behavior mapping and Brady’s extensive expertise, the company is poised to expand its impact, driving growth and innovation in the marketing technology space.