News

Costco Taps GrowthLoop to Power Retail Media Acceleration

Retail media is booming—and Costco just made a strategic move to keep pace. The membership retail giant has selected GrowthLoop to help accelerate its retail media business, tapping the company’s Compound Marketing Engine to improve audience creation, personalization, and campaign performance. For Costco, the deal is about speed and scale. GrowthLoop’s platform lets marketers build audiences...

marketing 22 Aug 2025

PebblePost Taps AdTech Veteran Will Harrington as CRO to Drive CTV and Direct Mail Growth

PebblePost, the performance marketing company that turned direct mail into a programmatic channel, just added more firepower to its leadership bench. The company has appointed Will Harrington as Chief Revenue Officer (CRO), a move designed to accelerate its push into Programmatic Direct Mail and Connected TV (CTV). Harrington isn’t a newcomer to adtech. With senior roles at Criteo, Vayner3, and...

advertising 22 Aug 2025

Starburst Sets AI & Datanova 2025 for New York: Data Meets Enterprise AI

If the AI boom has made one thing clear, it’s this: data isn’t just the fuel—it’s the steering wheel. Starburst, the data platform for apps and AI, is doubling down on that message with AI & Datanova 2025, set for October 9 at The Westin New York Times Square. The one-day in-person event promises a mix of strategy, tech deep dives, and forward-looking predictions. Expect a crowd heavy on CDOs...

artificial intelligence 22 Aug 2025

Fireflies.ai Becomes First AI Meeting Tool in Anthropic’s Claude Directory

Fireflies.ai, best known as the AI-powered “teammate” that transcribes and analyzes meetings, just notched a first: it’s the first AI meeting tool officially listed in Anthropic’s Claude Connectors Directory. The move marks a major step in how teams can wring business intelligence from their endless Zooms, Google Meets, and Teams calls. Fireflies’ new Model Context Protocol (MCP) connector—now...

artificial intelligence 22 Aug 2025

Sprout Social: CMOs Reallocate Budgets from Traditional Channels to Social Media in 2025

A new report from Sprout Social (NASDAQ: SPT) shows that social media is taking center stage in marketing strategies for 2025, with CMOs reallocating significant portions of their budgets from traditional channels to digital platforms. The 2025 Impact of Social Media Report, based on insights from 1,200 marketing leaders worldwide, found that 80% plan to divert funds into social, with 87%...

social media 21 Aug 2025

IntelePeer Brings SmartAnalytics to Microsoft Azure Marketplace

IntelePeer has made its SmartAnalytics platform available on the Microsoft Azure Marketplace, opening up new access for enterprises looking to enhance their conversational AI insights within the Azure ecosystem. SmartAnalytics, already bundled with IntelePeer’s SmartAgent and SmartOffice solutions, provides real-time data insights, interaction analysis, and compliance monitoring designed to...

artificial intelligence 21 Aug 2025

Krisp Levels Up with AI Voice Translation 2.0, Aiming to End the Language Barrier

Breaking down language barriers has long been a dream in business communications. Krisp, best known for its real-time voice AI, is making that dream far less sci-fi with the launch of AI Voice Translation v2.0. The updated platform introduces a set of heavy-hitting upgrades—Synchronous mode, Auto-scoring, Custom Prompts, and Language Auto-detection—designed to make multilingual conversations...

customer experience management 21 Aug 2025

Crest Data Wants to Cut Your Datadog Migration Time by 60%

Legacy observability platforms are starting to look like flip phones in a 5G world—functional, but painfully behind the times. Crest Data thinks it has the fix. The company just unveiled its Migration Acceleration Service for Datadog, a new offering designed to slash migration timelines by up to 60%, helping enterprises trade their clunky monitoring stacks for Datadog’s slick, unified...

marketing 21 Aug 2025