MCM, a leader in digital media and content innovation, has officially acquired All About Parenting (AAP), a premier platform known for its expert parenting advice, family insights, and community-driven content. This acquisition aligns with MCM’s broader strategy to expand its content ownership, scale operations, and enhance audience engagement across digital channels.

By integrating AAP into its portfolio, MCM is not only expanding its content offerings but also reinforcing its commitment to producing and managing its own digital platforms—a key differentiator in today’s media landscape.

Why This Acquisition Matters

MCM’s acquisition of All About Parenting represents a strategic move toward owning and developing high-value content. The company’s approach focuses on:

• Expanding audience reach through content that resonates with modern families.
• Enhancing content quality by investing in expert-driven, high-impact storytelling.
• Building a sustainable digital media ecosystem through ownership and distribution.

By acquiring AAP, MCM strengthens its role as a content powerhouse, producing and distributing high-quality media for both its own platforms and strategic partners.

What This Means for All About Parenting

AAP will continue to operate under its existing brand identity, serving its dedicated community of parents and caregivers. However, with MCM’s backing, the platform will receive increased investment in:

• Content development – Expanding expert-driven articles, videos, and multimedia content.
• Audience engagement – Enhancing digital experiences for parents seeking guidance.
• Strategic growth – Scaling operations in both the US and UK markets.

Elliott Pittman, CEO and Founder of MCM, shared his vision for the acquisition:

“All About Parenting is an incredible brand that has built a trusted community of parents looking for insightful, high-quality content. We are thrilled to welcome AAP into the MCM family. This acquisition is another step toward our goal of establishing MCM as a premier content producer, manager, and distributor—not just for our own brands, but for others as well.”

MCM’s Vision for the Future

Beyond AAP, MCM has further investments and acquisitions on the horizon, reinforcing its unique content-driven business model. Unlike traditional media companies, MCM differentiates itself by:

• Owning and managing its own digital content instead of relying solely on third-party partnerships.
• Producing premium content for both in-house brands and joint ventures.
• Scaling its reach in high-value content verticals, including parenting, wellness, and lifestyle.

With the acquisition of All About Parenting, MCM continues its evolution into a full-scale content producer and distributor. The move underscores MCM’s commitment to audience engagement, digital innovation, and long-term media ownership, setting it apart in the ever-changing digital media landscape.

V Digital Services has once again achieved Google Premier Partner status, an exclusive designation reserved for the top 3% of digital marketing agencies in the country. Since the program's inception, the company has maintained its elite ranking every year, reinforcing its commitment to excellence in delivering high-performing digital marketing solutions.

This recognition grants V Digital Services access to exclusive tools, insights, and ad placements, giving its clients a competitive edge in today’s fast-paced digital landscape.

What Google Premier Partner Status Means for Clients

As a Google Premier Partner, V Digital Services can leverage unique benefits that directly enhance client success:

• Access to Premium YouTube Advertising – Clients can advertise on YouTube TV and YouTube Select, reaching high-value audiences on some of the most sought-after video content.
• Higher-Performing Ad Campaigns – Through early access to Google Ads innovations and tailored campaign recommendations, clients achieve better ROI and customer acquisition results.
• Industry-Leading Expertise – Ongoing certifications, executive coaching, and invitation-only strategy sessions ensure the agency stays ahead of digital marketing trends.
• Dedicated Support from Google – With priority access to Google’s strategic teams, V Digital Services can quickly resolve challenges and implement data-driven solutions.

Commitment to Client Growth

Taylor West, Vice President of Agency and Client Services at V Digital Services, expressed the company’s pride in maintaining this prestigious status:

“Being recognized as a Premier Partner every year since the program’s launch speaks to our team’s expertise and dedication to client success. With direct access to Google’s best resources, we continue to deliver high-impact campaigns that help businesses grow.”

With enhanced digital marketing capabilities, V Digital Services remains dedicated to helping businesses across industries maximize online visibility, drive engagement, and achieve scalable growth.

Maintaining Google Premier Partner status year after year underscores V Digital Services’ position as a top-tier digital marketing agency. By combining cutting-edge advertising solutions with expert strategy, the agency continues to deliver exceptional value to businesses looking to thrive in the digital space.

G-Med, the world’s largest online platform for verified physicians, has launched the Bespoke Podcast Tactic, a game-changing solution for healthcare brands looking to engage doctors through high-quality audio and video content. This innovative tactic enables marketers to deliver expert-driven discussions directly to medical professionals in a format that is both interactive and highly consumable.

As digital content consumption evolves, physicians increasingly seek relevant, on-demand insights to stay informed. G-Med’s Bespoke Podcast Tactic meets this demand by delivering authoritative discussions within a trusted professional environment, strengthening connections between healthcare brands and physicians globally.

Benefits of the Bespoke Podcast Tactic

• Exclusive Access to Verified Physicians – Content is distributed within G-Med’s gated platform, reaching 1.5 million doctors across 160+ countries.
• Engaging & Interactive Format – High-quality audio and video discussions facilitate deeper engagement with healthcare professionals.
• Precision-Targeted Messaging – Healthcare brands can tailor content to specific physician specialties, ensuring relevance and impact.
• Enhanced Visibility & Thought Leadership – Positions brands as trusted sources of medical knowledge within a community of experts.

Bridging the Gap Between Healthcare Brands and Physicians

The Bespoke Podcast Tactic is designed to enhance physician engagement by delivering thought-provoking, educational content in a way that seamlessly integrates into their daily professional routines. With G-Med’s global reach, healthcare marketers now have an effective and scalable way to connect with doctors through targeted audio-visual storytelling.

By introducing the Bespoke Podcast Tactic, G-Med redefines how healthcare brands engage physicians, offering a modern, impactful way to communicate relevant medical insights. As on-the-go content consumption continues to grow, this cutting-edge solution ensures brands stay top-of-mind among healthcare professionals worldwide.

Postmedia Network Canada Corp. (“Postmedia”) has announced the appointment of Jason Kenney and Terrie O’Leary to its Board of Directors, reinforcing its leadership with distinguished experience in government, finance, strategy, and public policy.

“We are delighted to welcome Mr. Kenney and Ms. O’Leary to our Board. Their respective depth and breadth of experience will be valuable additions to Postmedia,” said Peter Sharpe, Chair of the Board. “We look forward to their contributions in driving long-term value for Postmedia’s stakeholders.”

Jason Kenney

Jason Kenney is a seasoned Canadian politician who recently completed a 25-year career in public service at both federal and provincial levels. His notable roles include:

• 18th Premier of Alberta (2019-2022)
• Member of Parliament (1997-2016), representing Calgary Southeast
• Minister for Citizenship, Immigration and Multiculturalism
• Minister of Employment and Social Development
• Minister of National Defence

Mr. Kenney is currently a Senior Advisor at Bennett Jones LLP and serves on the board of directors of ATCO Ltd.

Terrie O’Leary

Terrie O’Leary is a strategic executive with deep expertise in finance, government relations, and business operations. Her career highlights include:

• Executive Vice President of Business Strategy & Operations at Toronto Global
• Interim President and CEO of Invest Toronto
• Board Director at the World Bank (Washington, D.C.)
• Board Member of the Greater Toronto Airports Authority
• Chief of Staff to Canada’s Minister of Finance, Paul Martin (1993-1998)

Board Leadership Transition

The appointments follow the previously announced departures of Vince Gasparro and Daniel Rotstein, who chose not to stand for re-election at Postmedia’s annual general meeting on February 19, 2025.

With Kenney and O’Leary’s strategic expertise, Postmedia continues to strengthen its leadership team, reinforcing its commitment to long-term growth and value creation in Canada’s media landscape.

Business Wire has announced the launch of its redesigned website, BusinessWire.com, enhancing the experience for media professionals, journalists, and news broadcasters. This new platform serves as a centralized hub for press releases, improving usability, engagement, and information discovery.

“Our new website underscores our commitment to innovation and excellence,” said Geff Scott, CEO of Business Wire. “This redesign enhances our ability to deliver impactful press releases and reinforces our commitment to providing our clients with tools that drive visibility, engagement, and success.”

Features of the New BusinessWire.com

The new website introduces several features designed to streamline news consumption and press release distribution:

• Enhanced Readability: Optimized design for all devices, improving the readability of press releases.
• Intuitive Navigation: A modern, user-friendly structure that simplifies content discovery.
• Advanced Search Capabilities: Improved tools to explore trending topics and relevant industry news.
• Easily Accessible Resources: A dedicated section for industry insights, organized by topic and area of interest.

Enhancing the Media Experience

With aesthetic improvements, better organization, and faster content discovery, Business Wire continues to empower news consumers and media professionals worldwide. The redesigned website marks a significant milestone in the company's mission to deliver high-quality press distribution solutions.

The launch of the new BusinessWire.com reinforces Business Wire’s position as a leading press release distribution platform, making news discovery faster, smarter, and more accessible.

Visit BusinessWire.com today to experience the next evolution in press release distribution.

Backblaze, Inc., a leading cloud storage provider, has expanded its partnership with CHESA, a recognized expert in media workflow design, to enhance creative processes for media and entertainment (M&E) professionals. This joint go-to-market collaboration pairs Backblaze’s scalable, cost-effective cloud storage with CHESA’s expertise in optimizing media workflows, delivering an end-to-end solution for creative teams.

“This partnership with CHESA underscores our shared commitment to delivering transformative solutions for the media and entertainment industry,” said Graeme Steakley, Director of Channel Sales at Backblaze. “By combining CHESA’s unparalleled expertise in workflow design with Backblaze’s scalable and cost-effective cloud storage, we’re equipping creative professionals with the tools they need to stay ahead in a rapidly evolving landscape.”

Benefits of the Collaboration

Through this alliance, M&E professionals can:

• Collaborate Globally – Break down geographical barriers and connect creative teams worldwide using Backblaze’s cloud storage and CHESA’s workflow expertise.
• Streamline Workflows – Integrate industry-leading tools to eliminate inefficiencies and enhance productivity.
• Ensure Secure, Scalable Storage – Protect valuable content with high-durability, reliable, and scalable cloud solutions.

Integrating Best-in-Class Media Technologies

Backblaze and CHESA work closely with industry leaders like LucidLink and iconik to build a seamless creative ecosystem.

• LucidLink enables real-time cloud file access, revolutionizing remote collaboration.
• iconik provides cloud-native media asset management, optimizing content organization and accessibility.
• CHESA delivers customized workflow solutions, while Backblaze supplies affordable, scalable cloud storage to power every stage of the creative process.

A Future-Ready Media Workflow Ecosystem

“Our partnership with Backblaze is about more than just technology—it’s about rethinking what’s possible in media workflows,” said Lance Hukill, Chief Commercial Officer at CHESA. “Together, we’re providing a future-ready ecosystem that enables creative teams to focus on what they do best: telling stories and creating incredible content.”

M&E professionals can experience these innovative media workflows firsthand at the NAB Show in Las Vegas, where Backblaze and CHESA will showcase cutting-edge tools and industry insights.

Wurl, a leader in streaming TV innovation, has released its latest CTV Trends Report, offering data-driven insights into the evolving connected TV (CTV) industry. The report examines Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, revealing opportunities for content owners and advertisers to maximize engagement and revenue.

With CTV now accounting for 41% of total TV time, streamers and publishers face new challenges in sustaining engagement and driving growth. Simultaneously, as ad-supported streaming gains traction, advertisers are optimizing strategies to enhance effectiveness without disrupting the viewer experience.

Findings from the CTV Trends Report

• Session Lengths remain flat – While Average Session Length grew in Q4 2024, it has yet to fully recover from a 16% drop in mid-2023. Streamers must enhance engagement strategies to keep audiences watching longer.
• Hours of Viewing (HOV) show slight growth – Q1 2025 is projected to see a modest 3% increase in HOV, but overall momentum is slowing despite a surge in streaming content.
• Ad Load stabilizes – CTV maintains an Ad Load of ~9 minutes per hour, significantly lower than linear TV’s 15 minutes per hour, leaving room for higher ad revenue in FAST (Free Ad-Supported Streaming TV).
• Ad Fill Rates remain challenged – As CTV ad inventory expands, advertiser demand lags, leading to lower Ad Fill Rates. Better data-driven advertising and targeting strategies will be critical for monetization growth.

A Year of Change for CTV

“The CTV market is maturing and how viewers consume content is changing,” said Dave Bernath, General Manager, Americas at Wurl. “While streaming TV has established itself as a primary viewing destination, it hasn’t reached its full potential – with overall growth leveling off in terms of both time spent and monetization. 2025 will be a year of reckoning for many – publishers and streamers must find new ways to engage audiences and drive revenue, while advertisers need to refine data strategies to improve targeting and outcomes.”

With CTV evolving rapidly, content owners, streamers, and advertisers must adapt to new engagement models, ad strategies, and monetization approaches. Wurl’s insights serve as a critical resource for industry leaders navigating this transformation.

The Video Advertising Bureau (VAB) has released its latest report, Bigger, Bolder & More Ad-Supported: 25 Streaming Trends That Are Impacting Marketing Plans in 2025. This follows previous industry reports-2023’s Advertising Accelerated and 2024’s Setting the Stage—offering new insights into streaming behavior, ad-supported growth, and platform usage.

As streaming evolves, ad-supported models have become a dominant force, creating new marketing opportunities across live sports, retail media, and interactive formats. According to Jason Wiese, EVP, Strategic Insights & Measurement at VAB, cross-platform strategies are now more critical than ever as streaming takes a larger share of total TV time.

Trends Shaping Video Advertising in 2025

• Ad-supported streaming dominates – 90% of streaming adults now engage with ad-supported platforms, fueled by organic growth and new ad-tier launches.
• Cost-conscious audiences embrace ads – Two-thirds of viewers prefer ad-supported services due to their cost benefits and value exchange.
• Streaming is essential for reach – Nearly 60% of adults no longer have traditional pay TV, making streaming a must-have for marketers in multiscreen campaigns.
• Diverse content fuels engagement – Viewers consume a mix of network-produced shows, blockbuster movies, and streaming originals, reinforcing content variety as a retention driver.
• Streaming surpasses 40% of total TV time – As audience habits shift, streaming continues to claim a larger share of total viewership year-over-year.
• FAST (Free Ad-Supported Streaming TV) gains traction – FAST services are scaling as viewership habits solidify, creating new ad inventory and monetization opportunities.

Implications for Marketers

The mainstreaming of ad-supported streaming presents a major opportunity for brands looking to engage audiences effectively. As viewers increasingly opt for cost-effective, ad-supported options, advertisers must leverage cross-platform strategies to maximize reach and impact.

With ad-supported streaming at an all-time high, multiscreen campaigns, premium content, and data-driven targeting will be essential for brands looking to succeed in 2025. VAB’s insights provide a roadmap for marketers to navigate the evolving streaming landscape.