TripleLift, the leading ad tech platform, has announced an expanded partnership with iSpot.tv, a prominent TV and video measurement company. This collaboration introduces Streaming Competitive insights to TripleLift's programmatic clients for the first time, offering enhanced competitive data that helps brands and agencies optimize their CTV investments.

• The Value of Streaming Competitive Insights

  • Access to competitive data enables brands to understand their CTV investments and benchmark against competitors.
  • This partnership empowers programmatic clients to make informed decisions on their CTV planning and maximize ROI.

• TripleLift’s Role in CTV Innovation

  • TripleLift is recognized for its leadership in the CTV space, continuously enhancing its offerings to provide added value to clients.
  • Andrew King, GM of CTV at TripleLift, highlights the partnership’s potential to provide clients with deeper insights into their CTV advertising spend.

• Incorporation of iSpot's Streaming Competitive Dashboard

  • iSpot's syndicated Streaming Competitive Dashboard will now be integrated into TripleLift’s platform, providing real-time performance data.
  • This tool allows clients to track CTV streaming advertisements' performance and media weight, something historically challenging due to fragmentation and inconsistent measurement standards.

• Key Metrics for Clients

  • Streaming Media Weight: Measures how a brand's investment compares to industry norms.
  • Streaming Share of Voice: Tracks a brand's exposure across CTV compared to industry competitors.
  • Clients can now view advertising activities on various CTV apps, monitor media weight, and compare their performance with linear media.

The partnership between TripleLift and iSpot.tv marks a significant advancement in the CTV advertising space, offering programmatic clients exclusive access to detailed competitive insights. By leveraging these tools, businesses can optimize their streaming investments, ensuring better performance and increased strategic impact.