OneBill, an award-winning billing and monetization platform, has announced a strategic partnership with Bitcentral, a leader in digital media workflows for broadcast and streaming. This collaboration aims to scale ViewNexa more efficiently through AI-driven analytics, flexible pricing configurations, automated subscription management, and seamless payment processing.

Benefits of the Partnership

The integration between OneBill and ViewNexa enables:

• Seamless Subscription Management – Supports multiple subscription models with automated invoicing through API integration.
• AI-Driven Analytics – Provides deep insights to reduce churn and optimize revenue streams.
• Flexible Pricing Models – Allows content providers to customize monetization strategies.
• Automated Payments & Billing – Ensures smooth and accurate financial transactions.

This partnership allows Bitcentral to focus on delivering innovative streaming solutions while OneBill enhances the financial agility of media businesses.

Industry Perspectives

Scott Alexander, General Manager, ViewNexa, highlighted the value of OneBill’s platform:
"With OneBill's flexible and intelligent platform, our customers gain greater control over pricing models, subscriber engagement, and revenue forecasting—allowing them to focus on delivering compelling content."

JK Chelladurai, Founder & CEO of OneBill, emphasized the strategic significance:
"As we expand in the media and entertainment sector, partnering with ViewNexa enables content distributors to navigate the evolving digital landscape with financial agility."

By joining forces, OneBill and Bitcentral are revolutionizing the way content providers monetize streaming experiences, offering a powerful combination of AI-driven insights, automation, and flexible billing solutions for the modern digital media landscape.

Dotdash Meredith (DDM), the largest digital and print publisher in the U.S., has announced the appointment of Jim Lawson as President of D/Cipher. Reporting directly to DDM CEO Neil Vogel, Lawson will lead the growth and expansion of D/Cipher, the company’s contextual ad-targeting solution, across the open web.

Jim Lawson’s Industry Expertise

• Co-founder of AdTheorent, a machine-learning DSP (media buying platform) not reliant on cookies or personal identifiers.
• Served as CEO of AdTheorent from 2019 to 2024, guiding the company to a successful NASDAQ listing and its sale to private equity firm Novacap in 2024.
• Merged AdTheorent with Cadent, Inc., further solidifying his expertise in data-driven advertising.

D/Cipher: Revolutionizing Ad Targeting Without Cookies

Launched in May 2023, D/Cipher analyzes billions of consumer interactions across DDM’s 40+ brands, relying on contextual and intent-based signals rather than cookies or personal identifiers.

Benefits:

• Leverages first-party data from tens of millions of daily users.
• Understands consumer intent based on real-time content interactions.
• Outperforms traditional cookie-based targeting for premium ad deals.

Introducing D/Cipher+: The Next Evolution in Ad Targeting

Building on D/Cipher’s success, DDM has launched D/Cipher+, which extends contextual ad targeting beyond its owned properties to the open web.

What Makes D/Cipher+ Unique?

• Uses proprietary data signals and AI-enhanced modeling via DDM’s partnership with OpenAI.
• Improves ad performance, extends reach, and ensures brand-safe inventory.
• Offers a performance guarantee for advertisers, similar to D/Cipher.

Executive Insights

Neil Vogel, CEO, DDM:
"Understanding consumer intent at a given moment drives ad performance more effectively than personal data. With nearly 200 million monthly visitors, we know context is the strongest indicator of what consumers want."

Jim Lawson, President, D/Cipher:
"There is a massive need for ad-targeting solutions built on data signals that only DDM can provide at unmatched scale. D/Cipher+ will be a game-changer for advertisers, making the open web more valuable, accessible, and performance-driven."

With Jim Lawson’s leadership, D/Cipher and D/Cipher+ are poised to redefine contextual advertising and privacy-first ad targeting, delivering stronger ad performance and greater brand safety for advertisers across the open web.

AudioCodes, a leader in unified communications, voice, and conversational AI, has announced major enhancements to its Meeting Insights solution. The latest update introduces CRM integration with Salesforce and Microsoft Dynamics 365, along with a new mobile application that streamlines meeting intelligence capture for face-to-face interactions.

These advancements empower businesses to automate CRM updates, reduce manual errors, and enhance customer engagement tracking, ensuring data-driven decision-making across teams.

Enhancements in Meeting Insights

1. CRM Integration for Automated Meeting Intelligence Transfer

• Meeting Insights now seamlessly integrates with Salesforce CRM and Microsoft Dynamics 365.
• Automatically synchronizes meeting data from Microsoft Teams, Zoom, and imported recordings into corresponding CRM records, opportunities, and leads.
• Reduces manual data entry errors while enriching CRM records with detailed customer interactions.

2. AI-Powered Meeting Data Synchronization

• Ensures CRM updates reflect actual meeting content rather than incomplete manual notes.
• AI-driven insights help accelerate sales cycles, improve customer satisfaction, and enhance business productivity.

3. New Mobile App for iOS & Android

• Supports face-to-face meeting recording and summarization without requiring UCaaS connectivity.
• Allows users to upload video/audio recordings from their mobile devices directly into Meeting Insights.
• Maintains enterprise-grade security to ensure data integrity and compliance.

Executive Insights

Shabtai Adlersberg, CEO, AudioCodes:
"The integration of Meeting Insights with leading CRMs bridges the gap between meeting content and CRM systems, ensuring valuable insights are never lost. Our mission is to help enterprises make smarter, data-driven decisions across teams, improving sales and customer engagement."

Availability & Future Rollout

• The CRM integration with Salesforce and Dynamics 365 is available to selected customers now.
• The new mobile app and Salesforce CRM integration will be generally available in Q2 2025.

With CRM integration and an AI-powered mobile app, AudioCodes Meeting Insights transforms how organizations capture, analyze, and utilize meeting data. These advancements help businesses streamline workflows, enhance customer engagement, and drive more informed decision-making across teams.

Cardone Training Technologies, Inc. (CTTI) has announced a strategic partnership with Vendasta, a leading AI-powered platform for customer acquisition and engagement. The 10X Alliance partnership aims to provide cutting-edge sales and marketing training to Vendasta’s network of digital agencies, franchises, and SMBs.

This collaboration combines CTTI’s renowned 10X sales strategies with Vendasta’s AI-driven automation, equipping businesses with the tools, expertise, and technology to scale faster and win more customers.

Highlights of the Partnership

1. Empowering Agencies & SMBs with 10X Sales Training

• CTTI’s world-class sales strategies will be integrated into Vendasta’s ecosystem.
• Businesses gain access to expert-led sales training, helping them close deals faster and maximize customer engagement.

2. AI-Powered Customer Acquisition & Engagement

• Vendasta’s AI-driven platform helps businesses generate high-intent leads and automate customer interactions.
• AI-powered automation ensures seamless fulfillment, optimized workflows, and scalability for agencies and SMBs.

3. Combining Smart Automation with Real-Time Insights

• The 10X movement principles drive sales efficiency and long-term business growth.
• Businesses gain access to real-time data insights, allowing them to make data-driven decisions for better conversion rates.

Executive Insights

Brendan King, CEO, Vendasta:
"Grant Cardone and CTTI are the gold standard in sales training. Partnering with them enhances our AI-powered platform, giving our partners a significant advantage to sell smarter, scale faster, and dominate their markets."

Grant Cardone, CEO, CTTI:
"This partnership will redefine success for digital agencies and SMBs, equipping them with the ultimate sales and marketing playbook to achieve 10X growth."

By combining CTTI’s proven sales training methodologies with Vendasta’s AI-powered automation, this partnership sets a new benchmark for business growth, efficiency, and customer engagement. Digital agencies, franchises, and SMBs now have an unmatched opportunity to scale and succeed with cutting-edge strategies and technology.

WOWebsites.com has optimized its offerings to prioritize its Basic Website Package, a high-performance, SEO-integrated solution designed for small businesses and enterprises seeking immediate online visibility and lead generation.

This shift is backed by SEO case studies demonstrating results within 14 days, making it a game-changer for businesses looking to rank quickly on search engines.

Why the Basic Website Package?

Traditional websites can take months to rank or require expensive ongoing SEO. WOWebsites.com solves this challenge with a fast, SEO-driven website solution that delivers measurable results from day one.

Benefits:

Technical SEO Integration – Websites are built with SEO best practices to ensure higher rankings from launch.
Lightning-Fast Load Speeds – Optimized for performance, lower bounce rates, and better search rankings.
Mobile-First Design – Enhanced for user engagement and conversions on all devices.
Proven ROI – Clients report a boost in inquiries and revenue within two weeks.

Real Results: SEO Success in Just 14 Days

A standout example is OceanCabanasCayman.com, which launched on February 14, 2025, and ranked #1 for “Grand Cayman Dive Resort” within two weeks.

"The Basic Website Package consistently delivers immediate impact," said Fevi Yu, Search Director at WOWebsites.com.

Industry Recognition & Future Insights

With over a decade of experience, WOWebsites.com continues to be a leader in search-friendly web development. Fevi Yu will be speaking at PubCon 2025 in Austin, sharing insights on how technical SEO integration can accelerate business growth.

"We don’t just build websites; we create platforms that drive business growth," Yu emphasized.

By focusing on SEO-driven performance, WOWebsites.com is redefining website development for small businesses and enterprises. Their Basic Website Package delivers immediate, measurable results, making it a must-have solution for businesses looking to dominate search rankings and generate leads fast.

Capital Numbers, a leading provider of digital transformation services, has officially partnered with Salesforce as a Consulting Partner. This collaboration reinforces Capital Numbers’ commitment to empowering businesses with customized Salesforce solutions, enabling them to drive customer success, operational efficiency, and business growth.

A Prestigious Partnership: Salesforce Consulting Partner Status

Capital Numbers has successfully completed Salesforce’s rigorous evaluation process, which assesses partners based on:

Revenue Influence & Growth – Contribution to Annual Contract Value (ACV)
Expertise – Certifications, specialized consultants, and solution accelerators
Customer Success – High CSAT scores and project delivery excellence

By excelling in these key areas, Capital Numbers has earned its official Salesforce Consulting Partner distinction.

Delivering Cutting-Edge Salesforce Solutions

As a Salesforce Consulting Partner, Capital Numbers will provide:

Salesforce Development & Integration – Tailored CRM solutions for seamless business processes
Custom Implementation – Optimizing Salesforce for various industries
AI-First Approach – Leveraging Agentforce and AI-powered CRM tools for smarter automation

"We are thrilled to become an official Salesforce Consulting Partner," said Mukul Gupta, CEO of Capital Numbers. "This achievement reflects our commitment to delivering top-tier Salesforce solutions that drive real business impact."

Looking Ahead: Strengthening the Salesforce Relationship

Capital Numbers aims to advance toward Summit Partner status, further enhancing its expertise and contributions.
The company is focusing on AI-driven CRM innovations, helping businesses optimize customer engagement and operational efficiency.

With Salesforce’s powerful platform and Capital Numbers' deep software expertise, businesses can expect intelligent, scalable, and future-ready solutions.

Knowband, a leading provider of plugins and add-ons for PrestaShop, OpenCart, WooCommerce, and Magento, has launched its Mobile App Builder—a code-free solution designed to help online stores rapidly transition to mobile commerce.

With mobile shopping now accounting for over 70% of online store traffic, businesses must prioritize mobile-friendly experiences or risk losing customers. Knowband’s solution eliminates technical barriers and provides a fully customizable mobile app without requiring coding expertise.

The Mobile Commerce Revolution

Mobile Shopping Growth

• Mobile shopping has surged by 200% in recent years.
• 79% of smartphone users have made an online purchase in the last six months.
• 40% of all e-commerce transactions now happen on mobile.

"Mobile is no longer the future of shopping—it’s the present," says industry expert Sarah Johnson. "E-commerce businesses that fail to adapt risk losing customers to mobile-first competitors."

Knowband’s Mobile App Builder: Key Benefits

No Coding Required – Launch a fully functional iOS and Android app without technical skills.
Seamless Store Integration – Compatible with PrestaShop, OpenCart, WooCommerce, and Magento 2.
Personalization & Branding – Customizable tab bar, drag-and-drop layouts, and dynamic product catalogues.
Multi-Language & Multi-Currency Support – Ideal for global businesses.
Push Notifications & Marketing Tools – Boost engagement with real-time alerts and promotions.

"With mobile commerce booming, businesses need to provide a smooth shopping experience across all devices," said Mr. Kumar, Co-Founder of Knowband.

Real-World Success: Eddie Sale's Mobile-First Transformation

Amanda White, owner of Eddie Sale, faced a common retail challenge—customers browsed products in-store but purchased elsewhere online.

The Problem:

• Website was not optimized for mobile.
• Customers compared prices on mobile while shopping in-store.

The Solution & Results:
Integrated Knowband’s OpenCart Mobile App Builder.
30% increase in mobile sales within three months.
Sent personalized notifications for promotions and discounts.

"The results were amazing. Customers started coming back more often, and we could send them special offers directly through the app," Amanda shared.

Why Mobile Apps Are a Game-Changer for E-Commerce

Knowband’s Internal Data Shows:

• Businesses see an average 26% increase in repeat purchases after launching a mobile app.
• Mobile app users spend 201.8 minutes per month shopping, compared to 10.9 minutes for website users—an 18x increase in engagement.

"A mobile app isn’t just a convenience—it’s a competitive advantage," adds Mr. Kumar.

A Future-Proof Solution for Online Sellers

As mobile shopping trends accelerate, businesses without mobile apps risk falling behind. Knowband’s Magento 2 Mobile App Builder and other platform integrations provide:

Scalability for small and large businesses
Fast implementation with no tech skills required
Higher conversions and customer retention

Ready to grow your e-commerce business with a mobile app? Knowband’s Mobile App Builder makes it simple and cost-effective.

A new report, The Integration Effect, reveals that brand media delivers an additional 201% return on investment (ROI) in the long term, making a strong case for charities to integrate brand and direct response communications.

Published by The Good Agency, JAA, and MetaMetrics, the study analyzed five years of income data from 58 charities and surveyed 76 charity marketers to uncover the impact of aligning brand and fundraising efforts.

Findings: The Power of Brand Media in Charity Marketing

ROI Comparison:

• Brand media: 206% short-term ROI + 201% additional long-term ROI.
• Direct response media: 220% short-term ROI but lacks sustained long-term impact.
• Integrated approach: Combining brand and response media led to £32m additional income for the charities studied.

"Brand media has a long-term multiplier effect—roughly double the ROI seen in traditional econometric studies," the report states.

Integration Challenges & Opportunities

Despite the proven benefits, many charity marketers struggle with integration:

46% of marketers lack confidence in how advertising works.
60% report difficulties in aligning brand and fundraising efforts.
97% believe brand and fundraising communications should work together.

"The findings are hugely exciting for the sector," says Nilesha Chauvet, Managing Director at The Good Agency. "They give charities the evidence needed to blend brand and fundraising strategies to unlock greater ROI."

A New Model: Consideration Advertising

The report urges charities to adopt a consideration advertising model, ensuring that brand messaging is not an afterthought but a core part of the fundraising strategy.

What is Consideration Advertising?

• Aligns brand-building and response-driven campaigns.
• Focuses on keeping charities top-of-mind for sustained donor engagement.
• Encourages collaboration between marketing and fundraising teams.

"By working together to maximise consideration, charities can drive more effective and long-lasting engagement," the report concludes.

Integration is Key for Sustainable Growth

Takeaway for Charities:
Invest in both brand media and direct response.
Align fundraising and marketing teams to maximize long-term impact.
Prioritize brand awareness to enhance overall donor engagement and income.

As digital fundraising evolves, charities that successfully integrate their messaging will be best positioned for sustained growth and higher returns.