IQM, a global media buying platform specializing in regulated verticals, has announced four key additions to its executive team. These strategic hires underscore IQM’s commitment to scaling its operations and delivering tailored solutions for industries such as healthcare and politics.

1. Leadership Appointments Overview

• Varun Athi joins as Chief Financial Officer and Chief Operating Officer, focusing on operational scalability and financial performance.
• Vai Gupta, Chief Product Officer, will spearhead product innovation in programmatic media buying and audience intelligence.
• Amanda Levi steps in as Head of Human Resources to enhance company culture and empower employees.
• Tony Sherry, General Manager, Healthcare, will oversee IQM’s healthcare division, driving growth and operational excellence.

2. Varun Athi’s Role and Expertise

• Based in New York, Athi brings leadership experience from Stova, Lumar, and Wonder.
• Focused on capturing market opportunities while ensuring operational excellence.

3. Vai Gupta’s Vision for Product Innovation

• Based in California, Gupta has a robust background in adtech, with experience founding Applift, Bidstalk, and Airpush.
• Plans to refine IQM’s platform to serve niche industries like political and healthcare advertising.

4. Amanda Levi’s Commitment to Employee Success

• Based in Washington, D.C., Levi brings experience from Premion, Tegna, and Aramark.
• Aims to foster a strong, supportive workplace culture with a clear HR roadmap.

5. Tony Sherry’s Healthcare Focus

• Based in New York, Sherry will lead IQM’s healthcare vertical, integrating Sales, Ad Operations, and Client Success.
• Previous roles at Swoop, DeepIntent, and Data360 equip him with deep industry expertise.

6. CEO Kris Qiu’s Vision for IQM’s Future

• Emphasized the importance of assembling a leadership team that aligns with the enthusiasm of clients and employees.
• Anticipates transformative solutions driven by this dynamic team.

With these strategic executive appointments, IQM is poised to expand its leadership in programmatic media buying for regulated verticals. The expertise of Athi, Gupta, Levi, and Sherry promises a bright future of innovation and growth for the company.