Brightcove, the trusted leader in streaming technology, has unveiled new platform enhancements through strategic partnerships, including a notable collaboration with Acquia. These advancements aim to streamline video content management, distribution, and monetization while enabling businesses to build cohesive martech stacks.

1. Strategic Partnerships for Enhanced Customer Value

• Brightcove collaborates with Acquia to provide integrated DAM and CMS capabilities.
• Partnership supports co-selling and co-marketing efforts for mutual customer success.
• Key industries benefiting include financial services, healthcare, technology, and media.

2. Seamless Martech Stack Integration

• Brightcove’s platform integrates with Acquia’s DAM and Drupal CMS to centralize asset storage and management.
• Features like Brightcove Video Connect for Drupal simplify video deployment from a single interface.
• Integration improves content deployment speed by up to 40%.

3. Benefits for Businesses Across Industries

• Empowers marketing teams to organize and activate video assets efficiently.
• Enhances interactive video experiences to boost viewer engagement.
• Provides detailed video insights to inform data-driven marketing strategies.

4. Comprehensive Video Solutions for Digital Strategy

• Combines back-end capabilities (DAM) with front-end user experiences (CMS).
• Helps organizations leverage video for lead generation, market visibility, and conversions.
• Supports campaign development and management within a unified environment.

5. Industry Leader Perspectives

• David Beck, COO of Brightcove: "Our partnerships empower marketers to fully leverage their content within one platform."
• Jake Athey, VP of Sales, Acquia: "This integration simplifies video asset management, empowering marketers to create seamless digital experiences."

6. Transforming Digital Experiences

• Brightcove’s APIs extend the reach of Acquia’s tools, driving broader adoption of video in digital experiences.
• Delivers an integrated solution for managing video assets across the customer journey.
• Enables system integrators and agencies to provide powerful DXP practices to clients.

Brightcove’s partnership with Acquia marks a significant milestone in video content management and digital experience transformation. By integrating powerful DAM and CMS capabilities, businesses can optimize their marketing strategies, enhance customer engagement, and achieve their goals with ease.