PowerDMARC, a leader in DMARC management solutions, has unveiled a groundbreaking feature: One-Click Auto DNS Publishing. Powered by integration with Entri, this innovative solution revolutionizes DNS record management by offering an effortless and automated experience directly through the PowerDMARC platform.

1. Streamlining DNS Record Management

   • Eliminate manual DNS updates and complex configurations.
   • Manage DNS records effortlessly from a single interface.

2. Key Benefits of One-Click Auto DNS Publishing:

   • Effortless Management:
     Add, configure, or update DNS records seamlessly within the PowerDMARC portal.
   • Comprehensive Support:
     Handle all major DNS record types, including DMARC, SPF, DKIM, MTA-STS, and BIMI.
   • Provider Compatibility:
     Integrates with over 40 leading DNS providers such as Cloudflare, GoDaddy, AWS, and Namecheap.
   • Enhanced Efficiency:
     Save time by avoiding platform switching for DNS updates.
   • Error Reduction:
     Decrease the risk of manual entry errors during DNS configurations.

3. PowerDMARC’s Commitment to Innovation

   • According to CEO Maitham Al Lawati, this integration reflects PowerDMARC's dedication to simplifying email authentication and DNS management.
   • The feature aims to enhance user experience by reducing complexity and saving time.

The One-Click Auto DNS Publishing feature by PowerDMARC, backed by Entri integration, is a game-changer for organizations looking to streamline DNS management. With support for over 40 DNS providers and a focus on efficiency, it ensures a smooth and error-free experience, reaffirming PowerDMARC’s position as a leader in DNS and email authentication solutions.

Button, a leader in mobile commerce optimization, has announced a strategic partnership with The Shelf Influencer Marketing Agency. This collaboration brings together Button’s advanced AI-driven deeplinking and attribution technology with The Shelf’s expertise in influencer campaign management. The partnership equips creators and brands with powerful tools to measure and optimize the impact of influencer marketing campaigns like never before.

1. Enhancing Campaign Efficiency with AI and Deep Linking

   • Button’s technology simplifies campaign creation by offering a shortlinking tool integrated with retailer apps.
   • Enables seamless attribution of product-level purchases directly from influencer posts.
   • Improves the user journey from post to purchase.

2. Unlocking SKU-Level Purchase Data

   • Bridges the gap between influencer marketing and retail media by showcasing product-specific purchase behavior.
   • Offers insights into how influencer campaigns influence downstream sales.
   • Supports brands in evaluating the performance of specific influencers and campaigns.

3. Driving Measurable Sales for Creators and Brands

   • Empowers creators to generate measurable sales at Button-integrated retailers.
   • Unlocks access to new budgets from manufacturers, suppliers, and CPGs.
   • Promotes the evolution from brand-focused to performance-driven influencer marketing.

4. Insights from Industry Leaders

   • Atul Singh, CEO of The Shelf, emphasizes the value of capturing conversion data to provide holistic campaign performance reviews.
   • Michael Jaconi, Co-founder and CEO of Button, highlights the partnership’s role in shaping the future of creator-led marketing.

5. Button’s Legacy in Commerce Intelligence

   • Over $12 billion in sales driven through Button’s platform.
   • Provides creators and affiliate networks with cutting-edge linking solutions to optimize shopping experiences and increase revenue.

The partnership between Button and The Shelf signifies a transformative step in influencer marketing. By integrating AI-powered technology and SKU-level insights, this collaboration offers brands and creators unparalleled tools to drive measurable results. With the ability to seamlessly link influencer posts to retailer apps and measure campaign effectiveness, the partnership sets a new standard for performance-driven marketing.

Bridgeline Digital, Inc., a leader in AI-driven marketing technology, has introduced an innovative Smart Response feature for HawkSearch. This feature leverages Generative AI (GenAI) to analyze PDF content and provide precise answers to user queries. Businesses can now harness advanced tools to enhance search capabilities, improving user experience with detailed and contextually relevant responses.

1. Revolutionizing PDF Search with Smart Response

   • Analyzes large PDF repositories to extract valuable insights.
   • Leverages GenAI to generate summaries, thumbnails, and metadata, including file names and categorization.
   • Enhances search usability by providing concise and accurate query results.

2. Introducing PDF Data Capture

   • Delivers concise responses to user queries based on PDF content.
   • Includes links to the full PDF document for further exploration.
   • Addresses the need for detailed yet accessible information from lengthy PDFs.

3. Benefits of GenAI-Enhanced Search

   • Efficient Content Extraction:
     Simplifies the process of retrieving insights from complex documents.
   • Enhanced User Experience:
     Provides relevant responses alongside traditional search results.
   • Time-Saving Features:
     Reduces the effort required to navigate large PDF files.

4. Bridgeline’s Commitment to Innovation

   • HawkSearch continues to focus on integrating GenAI for smarter, more responsive search solutions.
   • EVP of Product and Strategy, John Murcott, emphasizes the transformation of document engagement with faster, user-focused responses.

Bridgeline’s Smart Response feature for HawkSearch marks a significant advancement in AI-powered search capabilities. By integrating GenAI, businesses can extract insights from complex PDF content efficiently and deliver a more tailored and engaging user experience. With tools like PDF Data Capture, HawkSearch sets a new standard for intelligent search technology.

FreeCast, a leading streaming aggregator, has announced the upcoming launch of its Zer0Gap programmatic platform, set for January 20th. This innovative "Zero Gap" platform promises 100% ad fill rates, aiming to maximize content monetization and deliver highly targeted advertisements.

1. Hyper-Targeted Advertising Through First-Party Data

   • Utilizes proprietary first-party audience data to gain insights into consumer media behavior.
   • Enables household-level ad targeting, moving beyond traditional impressions-based advertising.
   • Connects businesses with likely customers, enhancing engagement and conversion rates.

2. Benefits for Programmers and Marketers

   • For programmers:
     • Enhances revenue from ad-supported content through precision targeting.
     • Ensures 100% ad fill rates, eliminating gaps or "dead air" common on other platforms.
   • For marketers:
     • Provides access to highly targeted and valuable ad placements.
     • Leverages data-driven insights for more effective advertising campaigns.

3. Strategic Relationships and Investment

   • FreeCast's investors include several large national advertisers, providing access to substantial ad spend transitioning from traditional TV to streaming.
   • These relationships support the platform's ability to offer 100% ad fill rates and high-value ad placements.

4. CEO Insights on Advertising Evolution

   • William Mobley, CEO of FreeCast, highlights a paradigm shift from traditional impressions-based advertising to precise household-level targeting.
   • Emphasizes the value to advertisers in reaching ideal customers directly, enhancing the overall audience experience.

FreeCast's Zer0Gap programmatic platform represents a significant advancement in streaming advertising. By leveraging proprietary data and offering 100% ad fill rates, it provides a valuable solution for both programmers and marketers. The official launch on January 20th is poised to set a new standard in targeted advertising within the streaming industry.

Advantech, a global leader in embedded and IoT solutions, is set to highlight its partnership with Intel at NRF's Big Show 2025, from January 12–14 in New York City. At Booth 1812, attendees can witness how Advantech and Intel are transforming retail with cutting-edge technologies designed to tackle challenges such as rising costs, labor shortages, and evolving customer demands.

The Retail Landscape: Challenges and Tech-Driven Solutions

• Retailers are navigating challenges like increasing costs, workforce shortages, and high customer expectations.
• Advantech offers innovative technologies to optimize retail operations and deliver exceptional customer experiences.

Advantech’s USC-300 Series POS Terminal: 2024 Taiwan Excellence Award Winner

• Equipped with Intel's powerful processors, ensuring top-notch performance and energy efficiency.
• Modular design enables flexible operations, enhancing order processing, payments, and customer personalization.
• Ideal for modern retailers aiming to combine cost-efficiency with advanced computing capabilities.

Retail Solutions Showcased at NRF 2025

1. POS Terminals:

   • USC-300 Series: Combines reliability, intuitive operation, and seamless retail management integration.
   • USC-513RB Series: Offers robust performance for diverse retail environments.

2. Box PC Solutions:

   • UBX Series: Designed for dynamic applications such as digital signage and AI servers.
   • Enhances brand messaging and customer engagement through advanced computing power.

3. All-in-One Touch Computers:

   • UTC Series: Delivers actionable insights and streamlines retail operations.
   • Improves customer experiences with interactive, data-driven solutions.

4. Self-Service Kiosks:

   • UTK-7000 Series: Enables self-service ordering, payments, and analytics.
   • Boosts customer satisfaction while empowering data-driven decision-making.

Discover Innovation at Booth 1812

Visitors to Booth 1812 can engage with Advantech’s technology experts and experience live demonstrations of these solutions.

Advantech’s collaboration with Intel at NRF 2025 underscores their commitment to transforming retail through technology. From award-winning POS terminals to advanced self-service kiosks, Advantech provides innovative tools for overcoming industry challenges and elevating customer experiences.

Locafy Limited, a leading SaaS technology company specializing in entity-based SEO, has announced its ambitious 2025 product roadmap. This roadmap introduces innovative, AI-powered publishing solutions designed to streamline SEO content production, enhance scalability, and drive measurable results for businesses in local and organic search.

Traction: Early Success Stories

Locafy has already laid the foundation for its 2025 vision, achieving key milestones:

• Niche Content Site Launch: Partnered with a top media group to successfully debut its first niche content site.
• Landing Page Automation POCs: Proof-of-concept programs underway to automate scalable landing page production.
• Listing Syndication Testing: Collaborating with a U.S.-based reputation management company for final testing of its business listing syndication solution.

These accomplishments demonstrate Locafy’s ability to simplify complex SEO tasks while preparing for broader product rollouts in 2025.

AI-Driven Publishing Products: Transforming SEO

Locafy’s publishing solutions combine cutting-edge AI with proven strategies to meet the rising demand for scalable, high-quality SEO content:

1. Business Listing Syndication:

   • Publishes accurate business profiles across 60+ trusted platforms.
   • Enhances credibility and consistency across search engines.

2. SEO-Optimized Landing Pages:

   • Targets specific keywords for improved organic search rankings.
   • Delivers high-performing, ready-to-go pages at scale.

3. Google Business Profile Boosting:

   • Optimizes profiles to secure visibility in Google’s Local Pack, which captures 44% of local search clicks.

4. SEO-Driven Articles:

   • Publishes keyword-focused content on Locafy-owned platforms or client subdomains to bolster search authority.

2025 Product Roadmap Highlights

Locafy’s 2025 strategy is built on three core pillars:

1. End-to-End AI Automation:

   • Integrates AI-powered workflows to accelerate SEO publishing while maintaining quality.

2. Market Expansion:

   • Strengthens partnerships with marketing agencies, media groups, and associations to expand globally.

3. Scalable Content Solutions:

   • Leverages proprietary SEO frameworks and AI to generate impactful content faster and more efficiently.

Why It Matters: Solving SEO Challenges

Achieving prominent search rankings is crucial yet challenging for businesses. Traditional SEO methods are often costly and time-consuming. Locafy’s solutions address these challenges by:

• Generating content that increases search relevance and authority.
• Streamlining workflows with AI automation to reduce costs.
• Delivering measurable outcomes through advanced analytics to track impressions, clicks, and performance.

Locafy’s 2025 roadmap represents a significant leap forward in SEO publishing. By combining AI-driven automation with proven strategies, Locafy is empowering businesses to achieve Page 1 visibility, scale their online presence, and connect with more customers in an increasingly competitive digital landscape.

ZoomInfo, the go-to-market intelligence platform, has been ranked No. 55 on Newsweek’s 2025 Excellence 1000 Index. This prestigious recognition, in collaboration with Best Practice Institute (BPI), celebrates U.S. companies that excel in business performance, ethical practices, and corporate social responsibility.

Why It Matters: Recognizing Business Excellence

The Excellence 1000 Index is more than a ranking; it’s a benchmark for sustainable success. The evaluation process analyzed over 500,000 data points, using a proprietary scoring system that factored in:

• Financial Practices: Sustained growth and stability.
• Customer Feedback: High-quality service and satisfaction.
• ESG Commitments: Ethical and environmentally conscious practices.

This comprehensive approach highlights companies that demonstrate resilience, leadership, and a forward-thinking ethos in today’s complex business environment.

ZoomInfo’s Commitment to Excellence

ZoomInfo’s inclusion in this index reflects its dedication to innovation and stakeholder value. Founder and CEO Henry Schuck remarked:

“This recognition underscores our mission to provide a world-class intelligence platform for customers while fostering an outstanding workplace for our global employees.”

The Bigger Picture: Redefining Corporate Success

The Excellence 1000 Index acknowledges organizations that balance strategic growth with ethics and sustainability. According to Newsweek’s Global Editor in Chief Nancy Cooper:

“Corporate success today goes beyond financial performance. The Excellence 1000 Index honors companies redefining leadership through ethics, social responsibility, and sustainable practices.”

Louis Carter, CEO of Best Practice Institute, added:

“This year’s honorees exemplify prioritizing innovation, sustainability, and stakeholder value. By celebrating these trailblazers, we aim to inspire a new standard for corporate success.”

ZoomInfo’s recognition on Newsweek’s 2025 Excellence 1000 Index underscores its unwavering commitment to innovation, ethics, and sustainability. As businesses increasingly strive to align profitability with purpose, ZoomInfo stands out as a model for balancing corporate growth with meaningful social impact.

Verndale, a top-tier digital experience agency, has been honored with the prestigious Customer Choice Partner of the Year award by Optimizely at the 2025 Opticon conference in San Antonio. This accolade recognizes Verndale’s commitment to delivering cutting-edge digital solutions that drive measurable client success.

Why Verndale Stood Out

Selected from a global network of Optimizely partners, Verndale demonstrated unparalleled expertise and dedication to accelerating digital transformation. Key achievements include:

• Specializations: Excellence in Content Management Systems (CMS), Configured Commerce, and Commerce Connect.
• Industry Recognition: Previously named Optimizely’s Solution Partner of the Year in 2023 and 2021.
• Exceptional Credentials: 9 agency MVP awards, 60 certifications, and 30 global accreditations in 2024.

Driving Digital Excellence

As a Premier Platinum Optimizely Partner, Verndale continues to deliver exceptional value to businesses through tailored strategies, seamless implementation, and customer-focused service. Jim King, Vice President of Partnerships & Alliances at Verndale, highlighted the agency’s mission:

“This recognition reflects our team's relentless focus on delivering high-quality solutions tailored to our clients' unique needs. We're proud to partner with Optimizely to help businesses achieve meaningful digital transformation.”

Verndale’s Role in Innovation

Winning the Customer Choice Partner of the Year award underscores Verndale’s leadership in the digital experience space, empowering clients to:

• Optimize their digital strategies.
• Drive customer engagement and satisfaction.
• Achieve sustainable growth through advanced technology solutions.

Verndale’s continued recognition by Optimizely cements its status as a leading force in digital transformation. By blending strategic vision with technical expertise, Verndale is helping businesses across industries unlock new opportunities and achieve digital success.