News

Centerfield Acquires ConsumerVoice to Expand Digital Commerce Reach

Centerfield, a leading digital customer acquisition platform, announced today that it has acquired ConsumerVoice, a digital commerce business known for curating and promoting products across its high-traffic sites, ConsumerVoice.org and BuyersReport.org. The deal bolsters Centerfield’s digital portfolio and extends its reach into more than a dozen new product categories. Centerfield’s proprietary...

digital commerce 25 Aug 2025

White Peak Launches MaximizeOS to Help Marketers Thrive in the Post-Click Era

White Peak Marketing has launched MaximizeOS™, a fully managed marketing service designed to help businesses extract more value from every website visitor as artificial intelligence upends digital acquisition strategies. With organic traffic on the decline and paid ads becoming increasingly expensive, marketers are under pressure to protect revenue and growth. White Peak’s answer isn’t another...

artificial intelligence 25 Aug 2025

Procedureflow and Laivly Partner to Bring AI-Powered Knowledge Management to Contact Centers

Procedureflow, a leading knowledge management platform, has announced a strategic partnership with Laivly, an AI solutions provider for contact centers. The collaboration merges Procedureflow’s visual guidance capabilities with Laivly’s AI intelligence to help agents deliver faster, more accurate, and consistent customer support across all channels. “Partnering with Laivly allows us to offer...

customer experience management 22 Aug 2025

EDO NFL TV Outcomes Report Shows Ads Score Big on Consumer Engagement

The NFL isn’t just a football spectacle—it’s still TV advertising’s most powerful stage, according to EDO’s third annual NFL TV Outcomes Report. The study analyzed every national TV ad across the 2024–25 season to identify which creative strategies, categories, and media placements drove measurable consumer response. “In conversations with CMOs and media directors, I’ve arrived at an undeniable...

advertising 22 Aug 2025

WethosAI Introduces Artificial Individual Intelligence to Transform Workforce Performance

Understanding human behavior in the workplace has long relied on frameworks like MBTI® and DiSC®, but those tools capture only snapshots of personality. WethosAI, the Organizational Empowerment & Performance Platform, is raising the bar with its new Artificial Individual Intelligence (Aii™)—an AI-powered system that continuously maps and analyzes employee behavior, communication styles, and...

artificial intelligence 22 Aug 2025

ZINFI Achieves SOC 2 Type 2 Certification, Reinforcing UPM Platform Security

ZINFI Technologies, a leader in Unified Partner Management (UPM) solutions, has successfully completed a SOC 2 Type 2 audit for its UPM platform, underscoring the company’s commitment to security, compliance, and operational reliability. Conducted by Sensiba LLP, the independent audit verified that ZINFI’s internal controls and operational processes meet the stringent standards set by the...

advertising 22 Aug 2025

Doceree Launches Premium Programmatic to Transform HCP Advertising

In the crowded world of healthcare marketing, timing and context can make or break engagement with physicians. Doceree, the AI-powered operating system for healthcare marketing, is aiming to solve that with its latest innovation: Premium Programmatic. The platform is designed to reach healthcare professionals (HCPs) precisely when they are consuming clinical content—reading journals, researching...

marketing 22 Aug 2025

Clinch Brings Media Data Into Creative Optimization With Flight Control

For years, advertisers have struggled with a familiar disconnect: creative teams focus on storytelling, while media buyers obsess over performance metrics. Clinch wants to close that gap. The company, known for its Agentic AI platform for omnichannel advertising, has announced a first-to-market dynamic creative optimization (DCO) strategy that feeds media performance data directly into creative...

advertising 22 Aug 2025