Chatmeter, the leader in customer intelligence, is transforming reputation management for multi-location brands with its groundbreaking AI-powered platform, Pulse AI. In 2024, Chatmeter achieved significant milestones with an impressive growth in user engagement and feature innovations, solidifying its position as the most advanced platform in the industry.

The Power of Pulse AI

Pulse AI's capabilities have dramatically improved how businesses interact with customer feedback and manage their online presence. Key developments include:

• Signals: A real-time tool that surfaces actionable insights from customer feedback across reviews, surveys, and social media, helping brands make informed decisions.
• Risk Monitoring: AI-driven technology that flags potential risks from over 300,000 reviews, allowing brands to proactively manage their reputation and prevent viral crises.
• Review Responder: Increased brand responsiveness by 38%, enabling multi-location brands to address more customer reviews faster than manual processes.

Key Features of Pulse AI

Chatmeter's Pulse AI offers several groundbreaking features that are transforming customer intelligence for brands:

• Signals: Real-time customer feedback analysis using natural language prompts, providing insights into customer experience and performance across locations.
• Risk Monitoring: Pinpoints risks such as safety issues or negative sentiment with unmatched precision, helping brands protect their reputation before crises escalate.
• Surveys 2.0: The first generative AI-powered self-service tool that continuously analyzes survey data, reviews, and social posts to uncover key insights that traditional tools miss.
• Local Pages 2.0: Optimizes local pages to help brands dominate local search results, driving increased traffic and visibility. One customer saw a 25% boost in local search traffic.

Impressive Results and Growth

Chatmeter’s platform has already driven significant results:

• Supported over 9.8 billion Google search impressions and 857 million interactions for multi-location brands in 2024.
• Boosted local search visibility for clients, with one business reporting a 25% increase in local search traffic after adopting Local Pages 2.0.

Client Testimonials

Brian Bisges, Senior Director of Marketing Technology at Driven Brands, shared:

“Pulse AI presents a new way to understand the voice of the customer with actionable insights to improve customer experience. Chatmeter has already helped us dramatically improve the online visibility of our locations, and I’m excited to see how AI will supercharge our performance.”

Chatmeter continues to lead the industry in AI-powered reputation management for multi-location brands. With Pulse AI, businesses are able to gain deep, actionable insights in real-time, manage risks more effectively, and optimize their digital presence to stay ahead in competitive local markets.

Newline Interactive, a global leader in interactive display solutions, has launched Newline Signage Pro, a groundbreaking digital signage software that promises to streamline content management and elevate digital display operations. Designed for organizations of all sizes, this all-in-one platform combines powerful features with ease of use, allowing businesses to manage their signage more efficiently than ever before.

Key Features of Newline Signage Pro

Newline Signage Pro is packed with features aimed at simplifying and enhancing digital signage management:

• Streamlined Registration Process: Effortlessly register devices individually or in bulk using serial numbers, QR codes, or Excel files.
• Efficient Device Grouping: Easily organize and manage multiple devices for seamless content deployment across locations.
• Versatile Pre-defined Layouts: Choose from six professional layouts designed for various display setups.
• User-Friendly Content Creation: The intuitive drag-and-drop interface makes crafting stunning content simple and accessible.
• Rich Content Support: Integrate images, videos, live feeds, weather updates, QR codes, and more into displays.
• Live Feed Integration: Keep audiences engaged with real-time updates from YouTube Live and Twitch.
• Simple Scheduling: Effortlessly schedule content to ensure timely and targeted messaging for any occasion.
• Seamless Integrations: Sync events and presentations with Google Slides and Calendar, and enhance creativity with Canva (coming soon).
• Fully Integrated System: Preloaded features designed for Newline’s Q Pro & STV+ displays, with plans to support more devices.

A Solution Designed with the Customer in Mind

Newline's President, Chris Bradford, emphasized the company’s commitment to user-friendliness, stating:

“We designed Newline Signage Pro with the needs of our customers in mind. This software offers robust features while remaining intuitive and accessible, ensuring that anyone can create impactful digital signage without a steep learning curve.”

Impact Across Industries

Whether for education, retail, corporate, or healthcare environments, Newline Signage Pro provides the flexibility and tools needed to create engaging and visually compelling digital signage. The software aims to save time and resources, enabling organizations to deliver timely and effective messaging.

With Newline Signage Pro, businesses now have access to a powerful yet user-friendly digital signage solution that enhances content management and simplifies scheduling, ensuring organizations can communicate with their audiences more effectively and efficiently than ever before.

Perion Network Ltd., a technology pioneer in connecting advertisers to consumers across major digital channels, has announced a significant enhancement to its advertising solutions. The integration of Experian’s identity graph into Perion’s proprietary technology strengthens its cross-channel and cross-device targeting and attribution capabilities.

This strategic move enriches Perion's advertising ecosystem, enabling advertisers to deliver advanced tools and foster seamless user experiences across devices.

1. Key Features of the Integration

• Experian’s identity graph enhances Perion’s ability to connect advertisers with consumers effectively.
• Offers improved cross-channel and cross-device attribution for precision targeting.
• Provides advertisers with tools to create more personalized campaigns for higher engagement.

2. Enhancements to Perion’s AI-Powered SORT Platform

• SORT leverages privacy-safe data signals for better campaign performance.
• Optimizes advertising across Connected TV (CTV) and the web.
• Delivers a comprehensive view of the customer journey.

3. Benefits for Advertisers

• Higher match rates and improved addressability through privacy-friendly digital identifiers.
• Persistent understanding of household and individual identifiers and devices.
• Enables accurate targeting and consistent measurement over time.

4. Strategic Importance of Collaboration

• Strengthens Perion’s market position with advanced tools for advertisers.
• Empowers personalized marketing strategies to drive engagement and conversions.
• Highlights the shared commitment of Experian and Perion to delivering data-driven insights.

5. Industry Perspectives

• Tal Jacobson, CEO of Perion: “This collaboration empowers advertisers to optimize campaigns and create effective marketing strategies.”
• Ali Mack, VP at Experian: “The integration reflects our commitment to precision and performance in digital advertising.”

The integration of Experian’s identity graph into Perion’s advertising solutions is a landmark step toward redefining precision and personalization in digital advertising. With advanced targeting capabilities, enhanced cross-device performance, and a commitment to privacy, this partnership positions Perion as a leader in delivering transformative advertising solutions across digital platforms.

Innovid, a leading software platform for advertising across CTV, linear, and digital, has partnered with IRIS.TV, the premier content data marketplace for streaming media. This collaboration integrates IRIS.TV’s IRIS_ID into Innovid’s measurement platform, revolutionizing advertising strategies by enabling advertisers to optimize campaigns through content-based insights that drive conversions.

1. Key Features of the Partnership

• Combines Innovid’s ad serving and measurement capabilities with IRIS.TV’s contextual intelligence.
• Introduces contextual relevance indexing to enhance cross-platform measurement.
• Offers actionable insights on content genres, publishers, devices, dayparts, and regions for optimal campaign results.

2. Benefits for Advertisers

• Improved ROI: Use genre-based video segments to reduce ad waste and maximize conversions.
• Effective Media Planning: Align campaigns with top-performing content and publishers for better budget allocation.
• Scalable Targeting: Integrate IRIS.TV’s contextual data into CTV strategies to connect ads with audience-relevant content without compromising privacy.

3. Privacy-First Approach

• Addresses challenges of privacy regulations and signal deprecation.
• Enables scalable, compliant targeting based on contextual relevance rather than identity.
• Protects viewer information while refining FAST (Free Ad-Supported Streaming TV) strategies.

4. Transforming Video Advertising with IRIS_ID

• Analyzes over 70 million videos across platforms like LG, Vizio, Univision, and Xumo.
• Provides standardized data for context, emotion, and brand suitability.
• Integrates seamlessly with data partners like 4D Advanced Contextual, Captify, and others.

5. Industry Perspectives

• Jackie Vanover, Innovid: “This partnership empowers advertisers to make smarter, more impactful buying decisions.”
• Richie Hyden, IRIS.TV: “This solution sets a new standard for measurement and proves contextual targeting is the future of video advertising.”

The Innovid and IRIS.TV partnership represents a major advancement in CTV advertising, introducing a privacy-first, data-driven approach that benefits advertisers, publishers, and the broader ecosystem. By prioritizing contextual relevance and leveraging robust measurement tools, this collaboration sets the stage for a more effective and sustainable advertising future.

Fresh Finance, a pioneering MarTech solution that unites compliance, marketing, and advisory services into one cohesive content distribution platform, has announced the appointment of Michael Partnow to its Board of Directors. Partnow will also serve as a Strategic Advisor, leveraging his deep expertise to propel the company's growth and innovation strategy.

1. Michael Partnow’s Strategic Role

• Appointed as a board member and Strategic Advisor at Fresh Finance.
• Brings decades of leadership experience in driving business growth and digital transformation.
• Focused on enhancing Fresh Finance’s market position through innovative MarTech solutions.

2. CEO’s Perspective

• Teresa Leno, CEO of Fresh Finance: “Michael’s unparalleled industry expertise and technology-driven approach will be instrumental in scaling our business and advancing MarTech solutions for financial enterprises.”
• Highlights his success in integrating AI and financial services to improve customer experiences.

3. Fresh Finance’s Growth Vision

• Aims to address critical challenges in wealth, banking, and insurance industries.
• Focused on enterprise digital transformation and delivering timely, meaningful content.
• Plans to enhance value across the financial services value chain using advanced MarTech tools.

4. Partnow’s Proven Expertise

• Renowned for spearheading AI-driven initiatives in financial services.
• A history of transforming organizations and driving significant growth.
• Poised to guide Fresh Finance through the next phase of its innovation journey.

5. Industry Insights from Michael Partnow

• “The financial services industry is at a critical inflection point where delivering timely, impactful content is essential. Fresh Finance’s platform addresses this need while elevating the experience across the value chain.”

Michael Partnow’s appointment marks a transformative milestone for Fresh Finance as it seeks to redefine MarTech solutions for the financial services sector. With his unparalleled expertise and leadership, the company is positioned to accelerate innovation, enhance its product offerings, and achieve new growth milestones.

Nexxen, a leading global advertising technology platform specializing in data and advanced TV solutions, has announced the appointment of Carine Spitz as Vice President of Sales and Client Services for the West Coast. With a stellar career spanning over two decades, Spitz is poised to strengthen Nexxen’s presence in the digital and multi-platform advertising landscape.

1. Carine Spitz’s Professional Journey

• Renowned for her 20+ years of experience in the advertising industry.
• Previous roles at Spotter, Roku, Paramount+, and GroupM demonstrate her expertise.
• Skilled in direct, programmatic, and SaaS sales, making her a valuable addition to Nexxen.

2. Strategic Impact for Nexxen

• Brings strong connections with major brands across entertainment, media, automotive, QSR, and more.
• Expertise in fostering partnerships with holding companies and streaming platforms.
• Positioned to drive growth in digital and advanced TV solutions on the West Coast.

3. Leadership Vision and Cultural Alignment

• Chance Johnson, Chief Commercial Officer: Highlights Spitz’s strategic vision, client-first mindset, and empathetic leadership style.
• Contribution expected to shape a collaborative and creative culture at Nexxen.

4. Spitz’s Excitement for Nexxen

• Passionate about Nexxen’s data-centric tools, such as Nexxen Discovery, which help clients find and engage with new audiences.
• Carine Spitz: “The company’s flexible advertising solutions and unmatched team are a perfect fit for my experience and passion for data-driven audience engagement.”

5. Regional Advantage

• Based in Nexxen’s Los Angeles office, Spitz is strategically positioned to lead the West Coast expansion.

Carine Spitz’s appointment as VP of Sales and Client Services marks a significant milestone for Nexxen. Her expertise in fostering client relationships, coupled with her strategic insights, aligns perfectly with Nexxen’s mission to deliver innovative advertising solutions. With Spitz on board, Nexxen is set to achieve new heights in the competitive digital advertising industry.

Cineverse, a next-generation entertainment studio, has unveiled Matchpoint Reel Visuals AI, a transformative AI rights management service designed to monetize video and audio content libraries. This innovative platform enables content creators to capitalize on the increasing demand for high-quality data to train artificial intelligence (AI) models while reducing costs and ensuring fair compensation.

1. The Need for AI Rights Management

• Growing demand for audio/video content to train AI models at scale.
• Reel Visuals AI offers a non-exclusive revenue-sharing model, ensuring fair compensation for content owners.
• Eliminates delivery costs that often hinder profitability in this market.

2. Matchpoint™ Technology Advantages

• Streamlined ingestion, normalization, delivery, and storage of large video volumes.
• Integrated rights management capabilities for added efficiency.
• End-to-end solutions providing higher profit margins and quicker time to market.

3. Market Potential for AI Training Datasets

• Global AI training dataset market valued at USD 2.60 billion in 2024, projected to grow at a CAGR of 21.9% to USD 10.31 billion by 2030 (Grand View Research).
• Increasing reliance on film and TV content to train AI models in various industries.

4. Ethical and Equitable AI Practices

• Advocacy for fair compensation and respect for intellectual property rights.
• Commitment to ethical AI content procurement and monetization.
• Empowering content owners through opt-in monetization opportunities.

5. Broader AI Innovations by Cineverse

• cineSearch: AI-powered content discovery tool, praised as a game-changer by Media Play News.
• Partnerships: Collaborations with AI leaders like XL8 to enhance captioning and localization capabilities.
• Strategic Focus: Pioneering AI-driven tools to redefine entertainment discovery and distribution.

6. Executive Insights

• Chris McGurk, Chairman and CEO: Highlights Reel Visuals AI’s focus on empowering content owners while reducing costs.
• Tony Huidor, COO and CTO: Emphasizes the importance of ethical practices and leveraging Cineverse’s technology expertise.

With Matchpoint Reel Visuals AI, Cineverse is paving the way for content creators and rights holders to unlock the potential of their assets in the burgeoning AI training market. By combining innovative technology with ethical monetization practices, Cineverse cements its leadership in AI-driven entertainment solutions.

LILT, the leader in AI-powered translation and content generation, has appointed Stella Hall as Vice President of Marketing. With a proven track record at top organizations like Salesforce and Coursera, Hall is set to drive LILT’s mission of breaking down language barriers and making information universally accessible.

1. Stella Hall’s Vision for Accessibility

• Hall's passion for equitable communication and universal access to information.
• A focus on leveraging language and AI to create a more inclusive world.

2. Experience in Driving Innovation

• Led marketing for Europe and North America at Coursera.
• Instrumental in launching Coursera for Campus during the COVID-19 pandemic, providing free online learning to universities worldwide.

3. Hall’s Immediate Priorities at LILT

• Understanding customer needs and auditing LILT’s go-to-market strategy.
• Laying the foundation for ambitious growth plans targeting 2025.
• A vision of using AI to amplify human ingenuity and enable instant, accurate knowledge sharing.

4. LILT’s Recent Localization Milestones

• Collaborations with organizations like the National Weather Service to translate critical weather alerts.
• Expanding LILT's role in breaking language barriers for businesses, universities, and governments.

5. Executive Endorsement

• CEO Spence Green lauds Hall’s dynamic leadership and alignment with LILT’s mission.
• Her expertise and commitment to equity position LILT for its next phase of growth and innovation.

6. Broader Impacts of AI-Driven Localization

• AI as a tool for creating scalable, accurate translations.
• Enhancing global communication in diverse industries through innovation.

Stella Hall’s appointment marks an exciting chapter for LILT as it continues to redefine language translation and content generation. With her strategic leadership, LILT is poised to make even greater strides in fostering global accessibility and equity through AI-powered solutions.