Cello and Lightspeed Venture Partners have officially announced the 50 winners of the GTM10 Awards 2025, the world’s first global recognition program spotlighting top Go-To-Market (GTM) leaders across Marketing, Sales, Growth, Customer Success, and Partnerships. With 806 nominations from 24 countries, the awards celebrate those redefining how software is brought to market in a complex, fast-evolving landscape.

1. Marketing: Elevating Strategy and Impact

• Ren Lee (SVP Marketing, Dataiku) led a demand-gen transformation, leveraging high-converting executive programs and scalable webinar engines.

• Her KPI-driven approach to pipeline and intent enablement raised the bar for enterprise marketing in AI.

2. Sales: Building AI-Driven, Scalable Engines

• Nick Feeney (VP Revenue, Loom) built an AI-powered sales model, prioritizing simplicity, automation, and talent efficiency.

• His GTM framework helped Loom scale ARR with lean resources.

3. Growth: Pivoting and Scaling at Breakneck Speed

• Alexander Berger (Chief of Staff, Bolt.new) orchestrated a bold pivot to AI-powered web building, scaling to $20M ARR in just two months.

• His use of an “Influencer Board of Advisors” exemplifies innovative growth execution.

4. Customer Success: Driving Retention and Satisfaction

• Cait Keohane (Chief Customer Officer, Airtable) redesigned Airtable’s customer journey to tackle experience fragmentation.

• The strategy, rooted in data-driven feedback loops, significantly boosted retention and satisfaction.

5. Partnerships: Redefining Global Collaboration

• Alexis Zhu (Head of Global Partnerships, Stripe) launched a distribution model that doubled merchant adoption.

• Her strategy fused strategic alliances and agile "Tiger Teams" for impactful, scalable partnership growth.

Shared Challenges Tackled by GTM Leaders

Across categories, several themes emerged that defined modern GTM excellence:

• Scaling with Constraints: Exceptional growth despite limited resources.

• Breaking Through Noise: Distinct storytelling in saturated categories.

• Efficiency at Scale: Widespread use of AI-driven and PLG models to amplify output.

• Global Expansion: Operational precision during international growth.

• AI & Automation: Game-changing use of AI for onboarding, lead scoring, and engagement.

Industry Recognition and What’s Next

• Winners were chosen by top GTM leaders and investors from HubSpot, Databricks, Sequoia, a16z, and more.

• Judges focused on impact, innovation, visibility, and industry contribution.

• Honorees received:

  • Nasdaq Times Square recognition

  • Features on GTM10.com and across media

  • Exclusive membership in the GTM10 Leaders Circle, with access to private events worldwide

“This award isn’t just a milestone — it’s a reflection of the high standards, creativity, and relentless effort required to win in today’s GTM landscape,” said Jason Ing, GTM10 winner and CMO at Typeface.ai.

The GTM10 Awards 2025 shine a spotlight on the innovators who are not only driving outcomes but building the future of go-to-market strategy. From marketing transformations to AI-powered revenue engines and customer-centric growth, this year’s winners exemplify the resilience, innovation, and precision needed to succeed in today’s dynamic SaaS ecosystem.

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Chief, the premier network for senior women executives, has appointed Sabrina Caluori as Chief Marketing Officer. A seasoned marketing leader and certified executive coach, Caluori brings decades of experience building iconic brands and empowering women leaders. Her appointment signals a strategic move by Chief to scale its purpose-driven brand and deepen its impact in shaping the future of executive leadership.

1. A Multidimensional Leader for a Mission-Driven Brand

• Caluori combines expertise in marketing, community-building, and executive coaching.

• As a founding Chief member, she brings authentic insight into the needs and aspirations of its members.

• She will lead efforts across Brand, Creative, Communications, Product Marketing, Partnerships, and Programming.

2. Proven Track Record in Brand Building

• Former CMO of Nickelodeon and EVP at Paramount, Caluori was instrumental in shaping youth and family content strategy.

• At HBO, she built award-winning digital and social media practices, helping transition the brand from cable to streaming.

• Recognized with 4 Emmy Awards, a Cannes Lions Grand Prix, and over 25 Webby Awards.

3. Executive Coaching: A Human-Centered Pivot

• In 2024, Caluori shifted to become a certified executive coach, supporting women navigating senior leadership roles.

• Her coaching deepened her connection to the key challenges Chief addresses: isolation, guidance, and intentional connection.

4. Vision for the Next Chapter at Chief

• Caluori’s leadership will focus on expanding brand trust, community value, and strategic growth.

• Her personal and professional journey mirrors the mission of Chief—to create a space where women leaders thrive.

“This is a full circle moment... The world needs Chief more than ever,” Caluori said. “I'm energized to grow this brand as a trusted space for executive women to thrive and lift each other up.”

With Sabrina Caluori stepping in as CMO, Chief is entering a new era of leadership and growth. Her blend of world-class marketing expertise and a deep, personal commitment to empowering women executives makes her uniquely suited to scale Chief’s brand and mission. As Chief continues to redefine leadership, Caluori’s appointment marks a pivotal moment—where purpose, experience, and community converge to create lasting impact.

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As customer expectations for seamless, personalized experiences continue to rise, Airship the leader in cross-channel customer experiences has unveiled two powerful updates to its Experience Platform: Branching and Custom Views. These innovations empower marketing, product, and growth teams to break free from rigid user journeys and redundant development cycles by enabling agile, no-code, and personalized digital interactions at scale.

1. The Problem with Static Digital Experiences

• Traditional digital journeys are rigid, often leading to user abandonment and low conversion rates.

• One-size-fits-all approaches fall short in adapting to customer behavior and intent.

• Marketing and product teams frequently face long development cycles for personalization, slowing down innovation.

2. Branching: Smarter, Dynamic Journeys in Real Time

• Branching allows for real-time adaptation of app and web experiences based on user behavior.

• Enables conditional content flows such as:

  • Skipping irrelevant onboarding steps

  • Adjusting surveys dynamically based on user input

  • Personalizing promotions based on customer interests

• Reduces the need for technical intervention, enabling marketers to drive engagement autonomously.

3. Custom Views: Reuse High-Performing Native Components

• Marketers can now embed existing app or web components (e.g., maps, shopping carts, loyalty dashboards) directly into campaigns.

• No need to rebuild successful native content for new experiences.

• Speeds up execution and improves consistency across channels while reducing development workload.

4. Built for Scale: No-Code, AI-Enabled Execution

• Features come with a visual editor, and are fully integrated into Airship's AI, segmentation, and testing suite.

• Allows for 1:1 personalization at scale—without pulling resources from development teams.

• Drives faster time-to-market, enabling marketing and product teams to focus on revenue-driving innovation.

“With Branching and Custom Views, we’re freeing marketers from outdated constraints to build truly adaptive experiences,” said Mike Herrick, CTO at Airship.

Airship’s Branching and Custom Views mark a pivotal shift in how brands can deliver digital experiences—more personalized, more efficient, and more impactful. By empowering non-technical teams with powerful no-code tools, Airship is helping brands create adaptive, data-driven journeys that meet customer expectations and drive measurable growth. It’s not just personalization—it’s scalable, intelligent customer experience design for the modern age.

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In Eugene, Oregon, a quiet marketing revolution is underway among small, neighborhood bakeries. Moving away from content-centric, performance-driven marketing, these family-run shops are adopting direct, private communication channels to foster real customer relationships. Their focus is no longer on gaining likes or shares it’s on nurturing familiarity and driving local sales through meaningful interactions.

1. Content Visibility vs. Sales Reality

• Many bakeries received high engagement on social media but little local business impact.

• Likes, views, and comments often came from distant audiences, not nearby customers.

• Time spent on content creation rarely resulted in actual foot traffic or increased orders.

2. The Challenge of Traditional Social Platforms

• Public platforms demand constant engagement and content upkeep.

• Paid promotions often fail to target local buyers effectively.

• Maintaining visibility on social media detracts from time spent with in-store customers.

3. The Rise of Private, Direct Communication

• Bakeries are shifting from content marketing to private, opt-in communication using platforms like Fambase.

• Customers scan a QR code at checkout to join a private group.

• Messages shared include:

  • Limited flavor announcements

  • Behind-the-scenes livestreams

  • Group-exclusive offers and updates

4. Building Community Through Consistent Interaction

• Customers receive real-time updates that feel relevant and personal.

• The trust already built in the community is extended through private messaging.

• Frequent customers begin placing advance orders or referring others after just one or two interactions.

5. Operational Efficiency Through Simplicity

• One platform means fewer communication errors and less duplicated effort.

• Orders are managed in one place, making fulfillment easier and waste minimal.

• Time saved from not juggling multiple channels translates directly to faster sales.

“Before, I was replying in five places,” said one bakery owner. “Now I post once and everyone sees it. I waste less, and I sell faster.”

Eugene’s neighborhood bakeries are leading by example—proving that real growth doesn’t require flashy marketing or viral content. By simplifying their communications and focusing on the customers they see every day, these businesses are building stronger relationships, operating more efficiently, and driving consistent local revenue. In today’s noisy digital world, their message is clear: less content, more connection.

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As artificial intelligence continues to redefine digital marketing, Custom Digital Solutions (CDS), a Charleston-based agency, has taken a bold step into the future with the launch of SearchGPT – AI-Powered SEO Services. This new offering reflects the agency’s forward-thinking mindset and its commitment to helping businesses from SMBs to multinational enterprises—stay ahead in a fast-evolving digital landscape.

1. The Digital Shift Toward AI in SEO

• AI adoption is accelerating across industries, especially in digital marketing.

• Businesses are leveraging AI to enhance performance, automate insights, and improve content visibility.

• SEO is no longer just technical—it's becoming predictive, intelligent, and scalable.

2. Overview of SearchGPT Services

• Integrates advanced AI models into technical SEO, content generation, and competitor analysis.

• Supports sustainable organic growth through automation and data-driven insights.

• Complements CDS’s existing expertise in paid media and website development.

3. Core Capabilities of SearchGPT

• Real-Time Content Scoring: Uses natural language models to evaluate and enhance content quality.

• AI-Driven Keyword Clustering: Builds topical authority and improves internal linking strategies.

• Custom Automation Workflows: Tailored for enterprise-level and multi-location SEO management.

• Human Oversight: Ensures brand alignment, accuracy, and ethical use of AI outputs.

4. Addressing Modern SEO Challenges

• Overcomes content scale limitations through generative AI.

• Enhances SERP rankings with algorithm-aligned optimization.

• Aligns SEO strategies with search intent and user behavior using machine learning.

5. Responding to Market Demand

• The rise of generative tools like ChatGPT, Gemini, and Claude has fueled demand for AI-informed SEO.

• Businesses seek smarter, faster, and more measurable SEO results.

• CDS aims to be a bridge between AI capabilities and real-world marketing success.

With the launch of SearchGPT, Custom Digital Solutions is redefining what effective SEO looks like in 2025. By combining AI innovation with human intelligence, the agency empowers clients to scale their digital presence, improve search visibility, and navigate an increasingly competitive online environment. This marks a pivotal moment in the evolution of SEO—where automation meets insight, and performance meets precision.

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Traditional product launches and live video presentations often fall short of capturing the full essence of a product’s design, texture, and presence. In response, OPIC Technologies, Inc., a global leader in Spatial Live Stream Technology, introduces a groundbreaking way for businesses to engage global audiences in real time. With immersive 3D streaming capabilities, companies can now create highly interactive, dimensional product experiences bridging the gap between physical and virtual events.

1. The Limitations of Standard Product Launch Formats

• Conventional livestreams lack depth, spatial detail, and interactivity.

• Viewers struggle to grasp key product features like scale, texture, and motion.

• Static formats limit the emotional and experiential impact of launches.

2. The Power of Spatial Live Stream Technology

• Offers real-time, immersive 3D product streaming.

• Enables full-dimensional viewing, allowing audiences to feel as if they’re physically present.

• Highlights intricate product details in ways that traditional video cannot.

3. Real-Time Engagement and Flexibility

• Supports multiple viewing angles and interactive live sessions.

• Delivers high-fidelity spatial visuals across devices and locations.

• Accommodates hybrid events for both in-person and remote attendees.

4. Ideal Applications Across Industries

• Consumer Electronics: Showcases hardware innovations with precision.

• Automotive: Demonstrates vehicle features, scale, and motion interactively.

• Fashion: Highlights fabric flow, textures, and design in 3D.

• Industrial Equipment: Visualizes complex machinery and use-case scenarios.

5. Enhanced Global Reach and Connection

• Brings global audiences into the product launch environment—virtually.

• Builds emotional connection and trust through tangible storytelling.

• Increases brand impact and product memorability with immersive experiences.

6. Executive Vision

• “Launching a product is about storytelling through experience,” said Bob Douglas, CEO of OPIC Technologies.

• Emphasizes the ability to connect distributed audiences with a unified, impactful presentation.

In a digital-first world, OPIC Technologies' Spatial Live Stream transforms how brands launch products, offering a next-level experience that bridges physical and virtual boundaries. With its unmatched depth, interactivity, and scalability, the platform empowers companies to deliver richer stories, stronger connections, and broader reach—all from a single, spatially enhanced live event.

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In today’s fast-paced B2B landscape, businesses face increasing pressure from demanding customers, shortened buying cycles, and erratic revenue trends. Amidst these challenges, a new player is entering the consulting scene to help mid-sized B2B companies and private equity-backed firms eliminate growth barriers and capture untapped commercial opportunities — Accelerate Executive Partners.

Founded by global sales and marketing veteran Steve Robert, the firm aims to bring clarity, alignment, and hands-on guidance to drive performance from the top-down.

1. A Strategic Partner for Mid-Sized B2B Leaders

• Tailored for CEOs, Presidents, and leadership teams.

• Focused on mid-sized B2B and private equity-backed firms.

• Offers direct involvement in both strategy and execution.

2. Founder’s Experience and Vision

• Steve Robert brings over 20 years of executive experience across North America, Europe, the Middle East, and Asia.

• Proven track record in turning around underperforming commercial functions and building high-performing teams.

• Vision: Uncover and resolve the internal misalignments that hinder business potential.

3. The Accelerate Methodology

• Proprietary, customizable system designed for practical, real-world implementation.

• Empowers sales teams to:

  • Lead strategic, high-impact client engagements.

  • Accelerate deal velocity and close cycles.

  • Maintain customer trust and long-term value.

4. Specialized Offerings

• Sales and Marketing Alignment: Integrates both functions to ensure unified GTM execution.

• Commercial Turnarounds & GTM Optimization: Repositions companies for profitable growth.

• High-Stakes Sales Training & Enablement: Equips teams for critical engagements.

• Client Contract Negotiations: Navigates complex deal-making scenarios.

• Interim/Fractional Sales Leadership: Provides executive-level guidance on-demand.

5. Results-Driven Execution

• Practical, no-fluff consulting approach.

• Works side-by-side with executive stakeholders and frontline teams.

• Helps organizations sharpen positioning, eliminate blind spots, and improve win rates.

Accelerate Executive Partners launches with a powerful promise: to unlock potential and drive sustainable commercial success for B2B organizations. By combining decades of global experience with a hands-on, results-oriented methodology, the firm is well-positioned to redefine how leadership teams approach sales, marketing, and growth strategy in an increasingly competitive environment.

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As large language models (LLMs) become the primary tool for consumer recommendations and decision-making, traditional search engines are losing ground. For businesses, this means visibility now depends on appearing in AI Overviews and AI-generated responses rather than ranking on conventional search pages. Digital strategist Frank Masotti addresses this seismic shift with the launch of Generative Search Visibility (GSV), a comprehensive system designed to help companies remain discoverable in the age of AI-powered search.

1. The Shift from Traditional SEO to AI Visibility

• AI-generated answers from LLMs replace traditional search engine results as the main discovery source.

• Presence in AI Overviews and responses is now critical to brand visibility and customer acquisition.

2. What is Generative Search Visibility (GSV)?

• A done-for-you system that provides clients with digital assets designed specifically to appear in AI responses.

• Includes a registered, search-ready domain, custom-built website, and branded social media accounts (Facebook, X, YouTube).

3. Professional AI Video Content Creation

• Clients gain access to a professional AI video creation account for fast, high-quality video production.

• Video content helps enhance visibility across popular LLM platforms, where most competitors remain invisible.

4. Transparent Ownership and Flexibility

• Clients retain full ownership of all digital assets.

• Upon discontinuation, domains, websites (excluding proprietary tools), social media credentials, and video accounts transfer fully to the client.

5. Pricing and Early Bird Offer

• Standard pricing: $5,000 setup and $5,000 monthly execution fees.

• Early bird special: Next five clients receive a permanent $2,000 discount on both setup and monthly fees ($3,000 each).

With AI-driven search redefining how consumers find products and services, Frank Masotti’s Generative Search Visibility system offers a timely, effective solution for businesses striving to stay competitive. By focusing on AI Overviews and LLM responses, GSV ensures brands maintain critical visibility in an evolving digital landscape.

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