News

FLEX MARKETING Marks Six Months With New Leadership Hires, Rapid Client Growth

Six months in, FLEX MARKETING is moving fast. The independent agency, built to modernize healthcare marketing, has not only secured six new client partnerships across biotech and medical device sectors but also grown its staff by more than 75%. Now, it’s bringing on three senior leaders to strengthen its client-first model: Ryan Woelfel, Client Partnership Director Stephanie Hosmer-Pipes...

business 27 Aug 2025

Hyland Pushes Beyond ECM With Content Innovation Cloud and Agentic Automation

A year ago, Hyland was best known as a long-standing name in enterprise content management (ECM). Fast-forward 12 months, and the company is positioning itself not just as a platform provider but as a global innovation leader. At the center of this pivot is the Content Innovation Cloud™, Hyland’s cloud-native, AI-powered platform designed to turn static documents into actionable intelligence. The...

technology 27 Aug 2025

Zixi Powers OKAST’s Global FAST Expansion With Live Video Delivery at Scale

French media distribution platform OKAST is going global—and it’s bringing Zixi along for the ride. The company behind more than 180 FAST and linear channels has chosen Zixi’s Software-Defined Video Platform (SDVP) and ZEN Master orchestration tools to ensure reliable, scalable live streaming to more than 80 platforms worldwide. The partnership is part of Zixi’s new Global Partner Program, which...

interactive content 27 Aug 2025

8x8 Adds Native SMS Support to Its CX Platform in Australia

If you’re running a business in Australia, chances are your customers still want to hear from you the old-fashioned way: a text message. Now, 8x8, Inc. (NASDAQ: EGHT), best known for its integrated customer experience (CX) platform, is making that easier by rolling out native SMS support in 8x8 Work for Australian businesses. The update lets users send and receive one-to-one SMS directly from...

marketing 27 Aug 2025

ProStar SEO Bets Big on AI With Launch of LLM-Powered SEO Services

The world of search is shifting fast—and ProStar SEO wants to make sure businesses don’t get left behind. The Canadian SEO firm has launched what it calls its most advanced offering yet: LLM SEO services, designed to optimize content not just for Google, but for the new wave of AI-driven search engines like ChatGPT, Perplexity, and beyond. Why This Matters: AI Search Is Eating Traditional SEO...

artificial intelligence 27 Aug 2025

CTV Outperforms Meta and Google in ROI—but Remains Underfunded, Measured Finds

If you’re still treating Connected TV (CTV) as an experimental add-on to your ad budget, you might be leaving serious money on the table. A new 2025 CTV Insights Report from Measured, the AI-powered marketing effectiveness platform, suggests that CTV not only holds its own against digital heavyweights Meta and Google—it often beats them. The catch? Brands aren’t spending nearly enough on it. CTV...

advertising 27 Aug 2025

Oktopost Named Best Social Media Management Platform Amid AI-Driven Discovery Era

Oktopost, a leading B2B social media management, employee advocacy, and social listening platform, has been named Best Overall Social Media Management Platform in the 7th annual MarTech Breakthrough Awards. The awards recognize excellence in marketing, sales, and advertising technology worldwide. This recognition comes at a critical time for B2B marketers as social media content increasingly...

events 26 Aug 2025

LivePerson Teams with AWS to Integrate Amazon Connect for AI-Enhanced CX

LivePerson (Nasdaq: LPSN) has announced a strategic collaboration with Amazon Web Services (AWS) to integrate Amazon Connect, AWS’s AI-native customer experience platform, with LivePerson’s digital contact center. The integration aims to deliver a seamless, AI-enhanced CX solution for enterprises. “Leveraging Amazon Connect for their contact center needs will give CX leaders immediate access to a...

artificial intelligence 26 Aug 2025