Transwestern has announced the appointment of Frances Thomson as Chief Marketing Officer (CMO). In her new role, Thomson will lead the development and execution of Transwestern's marketing strategy, overseeing brand management, communications, and sales enablement across its integrated platform, which spans real estate services, development, investment management, and hospitality.

A Leader in Cross-Functional Collaboration

As a member of Transwestern's executive committee, Thomson's focus will be on ensuring alignment and collaboration across departments to drive brand visibility and engagement. CEO Larry P. Heard expressed confidence in Thomson's leadership:
"Frances is a talented, passionate, and energetic leader with a proven ability to inspire and collaborate with internal and external partners and investors. Her strengths as a cross-functional team builder, relationship manager, and pragmatic thinker will advance Transwestern's mission of achieving extraordinary results."

Thomson’s Experience and Expertise

Thomson brings over a decade of marketing leadership to Transwestern. Before joining the company, she spent 10 years at CBRE, managing property marketing and business development initiatives. Her most recent role at CBRE was as Marketing Director for Capital Markets, where she led go-to-market strategy, messaging, content, and creative for value positioning. She also has extensive experience in project management and brand development from her time at FKM, a Houston-based marketing agency.

Vision for Transwestern's Growth

Thomson holds a Bachelor of Arts in Communication Studies from Vanderbilt University. In her new role at Transwestern, she expressed excitement about the organization's transformational growth and her desire to enhance the visibility and engagement of the firm's experts:
“Transwestern is a respected industry leader with an unparalleled culture and a reputation for service excellence. During this period of transformational growth, I’m eager to work with leaders and marketing teams to deliver greater value to our investors and clients.”

Frances Thomson's appointment as CMO marks a pivotal moment in Transwestern's continued growth and success. With her extensive experience and leadership skills, she will play a key role in shaping the company's marketing strategy, driving brand recognition, and strengthening client relationships.