News

Uptempo Acquires OptiMine to Supercharge Marketing Mix Modeling

In a move that signals the rising stakes in marketing analytics, Uptempo has acquired OptiMine Software, a specialist in agile marketing measurement and optimization. The deal folds OptiMine’s Marketing Mix Modeling (MMM) expertise into Uptempo’s performance platform, giving enterprise marketers sharper, faster ways to measure ROI across channels. Why This Matters Marketing leaders today face a...

marketing 29 Aug 2025

Amplitude Gives Marketers a 3x Speed Boost With Self-Service Web Experiments

Marketers know the pain: you spot a problem with a landing page, but fixing it means filing tickets, waiting on developers, and praying the visual editor doesn’t break the site. By the time the test is ready, the campaign has already moved on. Amplitude wants to kill that lag. A year after launching its Web Experimentation platform, the analytics firm is rolling out four new features designed to...

digital marketing 29 Aug 2025

Storyblok Integrates VWO for Seamless A/B Testing in CMS

Storyblok, the headless CMS platform known for simplifying content management, has launched a VWO plugin that enables marketers to run A/B tests directly inside the Storyblok Visual Editor. The integration aims to remove the traditional bottlenecks of testing, which often require developers, designers, and analysts. “Hoping something works isn’t a strategy,” said Dominik Angerer, CEO and...

marketing 28 Aug 2025

UserTesting Expands in Australia with New Asia-Pacific GM

UserTesting, the enterprise human insights platform, is accelerating its footprint in Australia, driven by adoption among top banks, insurers, and high-growth tech startups. To strengthen its local presence, the company has named Paul North as General Manager for Asia-Pacific. North brings over 20 years of leadership in SaaS and digital experience, including stints at PeopleSoft, SAP, Optimizely...

digital experience 28 Aug 2025

Furia Rubel Tops Legal Marketing and PR Rankings in “Best of 2025”

Philadelphia-based Furia Rubel Communications has been recognized as a leader in legal marketing and public relations, securing No. 1 spots in The Legal Intelligencer’s “Best of 2025” reader survey. The agency topped categories including Public Relations Firm, Law Firm Marketer Providing the Best Customer Service, Online/Social Media Marketing Provider for the Legal Community, and Lawyer/Law Firm...

business 28 Aug 2025

Monks’ Brianna Mersey Showcases iBQML Breakthrough in Analytics

Monks, the digital-first unitary operating brand of S4 Capital, is spotlighting a major contribution from Brianna Mersey, Vice President of Data for North America. Mersey’s peer-reviewed article, published in the latest issue of Applied Marketing Analytics (Vol. 11.1), introduces Instant BigQuery Machine Learning (iBQML), a new approach to audience building and personalization. The framework...

business 28 Aug 2025

West Cary Group Sells Custom GPT to Global Digital Transformation Firm

West Cary Group, a Richmond-based advertising agency focused on marketing, data, and technology, has completed the sale of its proprietary Generative Pre-Trained Transformer (GPT) to a major global digital transformation company. The deal marks one of the first public sales of a custom GPT developed by an agency, signaling a new chapter in applied AI adoption. The Marketing Research GPT is...

artificial intelligence 28 Aug 2025

ThinkNow Earns Spot as Finalist in Quirk’s 2025 Research Excellence Awards

ThinkNow, the multicultural market research firm known for decoding diverse consumer behavior, has once again landed on Quirk’s radar. The agency was named a finalist for Marketing Research Supplier of the Year in the Marketing Research and Insight Excellence Awards, a recognition that cements its reputation as one of the few research shops blending authenticity with advanced analytics. The award...

events 28 Aug 2025