A recent survey by PapersOwl unveils fascinating insights into Generation Z's Christmas spending habits. Covering their preferences, budget allocation, and shopping behaviors, the findings highlight how this tech-savvy and socially conscious demographic approaches holiday celebrations.

Key Highlights of Gen Z's Christmas Spending Habits

1. Christmas Importance and Spending Pressures

• 59% of Gen Z consider Christmas the most important holiday.
• 33% reported going into debt due to holiday spending.
• 46% feel pressured to spend beyond their means.

2. Gift-Giving Preferences

• Gifts account for the largest share of holiday expenses for 8 out of 10 Gen Z members.
• Prioritize thoughtful, personalized, and handmade gifts over extravagant purchases.
• Experiences are favored over material gifts, focusing on creating memorable moments.

3. Budget-Conscious Spending

• 78% carefully set budgets to avoid overspending.
• Value affordability and rely on discounts, sales, and promotions (87% influenced by these factors).

4. Online Shopping Dominance

• E-commerce is the preferred choice for holiday purchases.
• Mobile devices are widely used for shopping on apps and mobile-friendly websites.
• Price comparisons and customer reviews are key decision-making tools.

Influence of Social Media on Gen Z Holiday Shopping

• Social media platforms like Instagram, TikTok, and Pinterest shape purchasing choices.
• Influencer endorsements and viral trends drive gift ideas.
• 71% agree that Christmas is overly commercialized by social media, leading to unrealistic expectations.
• 33% compare their celebrations to celebrities, adding pressure to meet idealized standards.

Early Planning and Use of Technology

• Gen Z often begins holiday shopping well before December, ensuring thoughtful decisions and stress-free preparations.
• Digital tools, such as budgeting apps and wish list platforms, streamline the shopping process.

Holiday Entertainment and Food Trends

• Streaming platforms feature prominently in holiday entertainment, with Gen Z enjoying holiday-themed movies, music playlists, and virtual events.
• Food and beverages rank high in spending priorities, with a focus on gourmet treats, festive recipes, and creative cooking traditions.

The PapersOwl survey paints a vivid picture of Generation Z's approach to Christmas spending. By emphasizing meaningful connections, sustainability, and budget-conscious decisions, Gen Z reflects evolving holiday trends shaped by technology and social influences. These insights provide valuable takeaways for brands and businesses catering to this influential demographic.

In an era of heightened customer expectations and the demand for instant, accurate support, Goldmarketer.com has set a new benchmark in online financial services. Renowned for its leadership in digital gold and financial derivatives, the platform has introduced the world’s first 24-hour AI intelligent customer service, redefining how financial platforms deliver seamless, personalized assistance worldwide.

A Game-Changer for Financial Services

Goldmarketer.com has consistently been a trusted name in digital gold trading, forex, cryptocurrency, stocks, ETFs, and other financial instruments. With years of experience and a reputation for integrating advanced technology, the launch of its AI-powered customer service is a landmark achievement for the financial industry.

As digital platforms become essential for financial management, the need for real-time, round-the-clock support has grown. Goldmarketer’s AI service addresses this need, providing immediate assistance to users, anytime and anywhere.

Why AI-Powered Customer Service?

Challenges with Traditional Support

• Delayed responses during critical trading moments.
• Difficulty in addressing diverse and complex queries effectively.

Goldmarketer’s Solution

Using advanced algorithms and machine learning, Goldmarketer’s AI system delivers:

• Instant, precise responses to queries.
• Support for a wide range of inquiries, from forex strategies to cryptocurrency updates and ETF guidance.
• Seamless escalation to human agents for complex issues, ensuring personalized attention when needed.

The Power of 24-Hour Availability

Financial markets operate non-stop, and so does Goldmarketer’s AI customer support:

• 24/7 Access: Users receive immediate help, regardless of time zone.
• Hybrid Approach: Combines AI efficiency with human expertise for enhanced service quality.

How It Works

Goldmarketer’s AI customer service integrates seamlessly into the platform’s website, mobile app, and other interfaces:

1. Users type or speak their queries.
2. The system employs natural language processing (NLP) to interpret and respond.
3. For specialized issues, the AI suggests escalating to a human agent or scheduling a call.
4. Multilingual support ensures accessibility for a global user base.

Key Benefits for Users

1. Instant Support

• Real-time responses eliminate long wait times.

2. Enhanced Accuracy

• Machine learning ensures accurate, error-free solutions.

3. Scalable Assistance

• Handles spikes in user activity seamlessly.

4. Global Reach

• 24-hour availability and multilingual capabilities make support universally accessible.

5. Personalized Experience

• Tailored recommendations based on user preferences and trading habits.

Goldmarketer.com’s 24-hour AI-powered customer service is a transformative step in financial services. By combining advanced technology with personalized solutions, the platform ensures users receive unparalleled support, redefining the future of digital financial platforms.

The Enterprise Tech Ecosystem Series: Atos SE 2024 report has been added to ResearchAndMarkets.com’s offering, providing in-depth insights into Atos SE's technology operations, digital transformation strategies, and innovation initiatives. The report covers Atos's role in shaping the tech landscape across various industries, focusing on its strategic activities, partnerships, acquisitions, and product launches.

About Atos SE

Atos SE (Atos) is a global leader in business consulting, technology integration, and IT services. With a strong emphasis on digital transformation, Atos offers a comprehensive suite of services, including:

• Digital Assurance Services
• Consulting and Technology Services
• Systems Integration
• Managed Services
• Cybersecurity, Cloud, and Data Center Services

Atos serves industries such as transport, energy, retail, financial services, healthcare, and more, with operations spanning across Europe, Asia-Pacific, and the Americas.

Key Insights from the Atos SE 2024 Report

This report provides a detailed overview of Atos's technology landscape, focusing on several critical aspects:

1. Digital Transformation Strategies

   • Insights into Atos’s strategic approach to digital transformation and how it helps clients adopt next-gen technologies to stay competitive.

2. Innovation Programs

   • A deep dive into Atos's innovation programs, accelerators, and incubators aimed at driving technological advancements.

3. Technology Initiatives

   • An overview of Atos’s technology initiatives, covering its partnerships, product launches, and acquisitions that shape its tech ecosystem.

4. ICT Budgets and Major Contracts

   • Information on Atos’s ICT budgets and significant ICT contracts, providing valuable insights into the company’s financial approach to technology.

Atos’s Technology Themes and Objectives

The report also includes detailed insights into the following technology themes:

• AI and Cloud Computing
• Cybersecurity
• Data and Digital Transformation
• Automation and Systems Integration

Each of these themes outlines the objective, expected benefits, and outcome of Atos's technology investments.

Partnerships and Acquisitions

Atos collaborates with leading global tech giants to enhance its offerings. Key companies mentioned in the report include:

• Microsoft
• AWS
• IBM
• Intel
• Google Cloud
• VMware

Atos also highlights its acquisition strategy aimed at broadening its technology portfolio and expanding its capabilities in areas like AI, cloud computing, and data analytics.

Why Buy This Report?

The Atos SE 2024 profile offers invaluable insights into:

• Atos’s digital transformation and innovation strategies.
• Key partnerships, acquisitions, and technology themes driving its business.
• Atos’s approach to ICT budgets and major contracts within the tech industry.

Key Topics Covered

1. Overview of Atos SE
2. Digital Transformation Strategy
3. Innovation Programs & Accelerators
4. Technology Focus & Initiatives
5. Acquisitions and Partnership Network
6. ICT Budget and Contracts
7. Key Executives

The Enterprise Tech Ecosystem Series: Atos SE 2024 report provides a comprehensive view of Atos’s tech strategy, partnerships, and innovation programs. With a focus on digital transformation, the report is an essential resource for understanding how Atos is shaping the future of business consulting and IT services.

Quantiphi, a leader in AI-first digital engineering, has been named one of nine global partners to join Amazon Web Services’ (AWS) Generative AI Partner Innovation Alliance. This strategic partnership aims to enhance the capabilities of AWS' Generative AI Innovation Center (GenAIIC) and foster the development of scalable AI solutions.

1. Overview of the Generative AI Partner Innovation Alliance:

   • The alliance was launched by AWS to help expand the reach and impact of its Generative AI Innovation Center (GenAIIC), which connects businesses with AWS AI/ML scientists.
   • The GenAIIC, launched in June 2023, provides businesses with the expertise needed to create and implement generative AI solutions that address key operational challenges.

2. Quantiphi’s Role in the Alliance:

   • Quantiphi’s domain expertise and innovative solutions will play a vital role in addressing challenges like operational inefficiencies, customer engagement gaps, and innovation roadblocks.
   • The partnership emphasizes collaboration, with a focus on unlocking new levels of innovation and growth.

3. Impact on Businesses and AI Adoption:

   • The collaboration aims to accelerate the adoption of generative AI, offering businesses scalable solutions that enhance ROI and transform operations.
   • Quantiphi and AWS will co-innovate, enabling businesses to embark on successful AI transformation journeys.

This partnership positions Quantiphi at the forefront of generative AI innovation, helping businesses solve complex problems and achieve sustained growth. By leveraging AWS' resources and Quantiphi’s expertise, the alliance will continue to drive forward impactful AI-powered solutions, empowering businesses in the AI-driven landscape.

Moburst, a leading mobile-first digital marketing agency, has announced its acquisition of Uproar PR, an award-winning public relations firm. This strategic acquisition expands Moburst's service offerings, providing clients with a comprehensive range of integrated digital marketing and PR solutions.

1. About Uproar PR:

   • Founded in 2011, Uproar PR specializes in public relations for a wide range of industries, including technology, consumer products, lifestyle, and healthcare.
   • The agency excels at securing earned media coverage, driving lead generation, sales, and brand building, often landing clients in national and trade media outlets.

2. Strategic Importance of the Acquisition:

   • This acquisition allows Moburst to offer a full-service PR division, complementing its existing digital marketing and creative services.
   • By combining Uproar’s expertise with Moburst’s advanced capabilities, the agency can provide clients with integrated campaigns that drive measurable results.

3. Recognitions and Achievements of Uproar PR:

   • Uproar PR has earned recognition for its growth and client success, including awards such as Inc. 5000, Entrepreneur’s Top Company Cultures, and multiple industry accolades.
   • The firm’s proven track record of delivering impactful PR campaigns makes it an ideal fit for Moburst's vision of providing end-to-end marketing solutions.

4. Future Growth and Opportunities:

   • The merger of the two agencies brings a wealth of resources and talent, enabling the creation of groundbreaking campaigns that combine digital marketing, PR, and creative services.
   • Moburst's expanded presence, including its new Orlando office, will provide clients with access to a wider network of professionals and enhanced capabilities.

The acquisition of Uproar PR marks a new chapter for Moburst, enabling the agency to deliver integrated, data-driven marketing and PR solutions that help clients scale and become category leaders. With a unified approach to storytelling, media coverage, and performance marketing, the combined agency is poised for continued success and growth.

In its first-ever appearance at CES, Inkan.link, a European deeptech pioneer, has unveiled Sealfie, a revolutionary solution designed to combat Business Email Compromise (BEC), a global threat costing businesses $5 billion annually. Sealfie simplifies transaction security by turning a simple selfie into a powerful chain of evidence, ensuring that fraud prevention is effortless and foolproof.

1. The BEC Crisis and Traditional Security Challenges:

   • Business Email Compromise (BEC) is a growing issue that exploits traditional security protocols, with cybercriminals now able to imitate voices and writing styles for less than $400.
   • Traditional security measures are becoming obsolete as fraudsters use advanced tools like WormGPT, making it crucial for businesses to adopt new solutions that are both secure and simple.

2. Sealfie: The Simple, Yet Revolutionary Solution:

   • Sealfie provides a straightforward yet powerful method for transaction verification: executives simply snap a selfie to approve critical business actions.
   • The technology works silently in the background, leveraging multiple attestations to ensure that only authorized personnel can approve transactions, making fraud detection seamless.

3. Strategic Partnership with ShareID.ai:

   • Inkan.link has partnered with ShareID.ai to create a robust verification ecosystem, combining expertise from both companies to provide real-time, expert-driven fraud protection.
   • The integration ensures businesses have access to instant protection, with no user training required, thus simplifying the user experience while enhancing security.

4. Sealfie’s Global Accessibility and Subscription Model:

   • Sealfie is available worldwide via major app stores, offering a scalable solution that can be deployed instantly to protect business transactions.
   • At €95 per user/month, Sealfie is affordable for businesses of all sizes, with customized enterprise solutions available to fit existing security processes.

Sealfie by Inkan.link is a game-changing solution that redefines how businesses can protect themselves from fraud. By combining cutting-edge technology with a simple user experience, Sealfie makes it easier than ever to prevent fraud before it happens. With a growing global presence and innovative security measures, Inkan.link is at the forefront of the battle against Business Email Compromise.

VirtuoVerse, a next-generation social media platform, has unveiled a significant update aimed at transforming the digital space for content creators, communities, and businesses. With over 25 integrated apps and innovative features, VirtuoVerse is positioning itself as a disruptive force in the rapidly evolving digital economy.

1. Innovative Features Designed for Creators and Businesses:

   • VirtuoVerse introduces AI-powered analytics, allowing users to track performance and gain valuable insights into engagement.
   • Robust monetization options give content creators and businesses new revenue streams, while gamification features encourage deeper user interaction.

2. Unique Tools for Enhanced User Experience:

   • Live streaming capabilities tailored specifically for gamers, creating opportunities for engagement and community building.
   • A TikTok-inspired short video feature to cater to the growing demand for quick, viral content.
   • A kid-friendly version prioritizing safety and inclusivity, ensuring that younger audiences can enjoy the platform in a secure environment.

3. Meeting the Growing Demand for Creator-Focused Platforms:

   • The global creator economy, valued at over $100 billion, has led to a rise in demand for platforms that prioritize user empowerment.
   • VirtuoVerse addresses this need by offering advanced tools for meaningful engagement, providing creators and businesses more control and opportunities to thrive.

4. VirtuoVerse’s Commitment to Inclusivity and Safety:

   • The platform places a strong emphasis on inclusivity and safety, creating a secure and dynamic space where users of all backgrounds can collaborate and grow.
   • VirtuoVerse's user-centric policies ensure that creators and entrepreneurs are empowered to take full advantage of the platform’s capabilities.

With its latest update, VirtuoVerse is poised to reshape the social media landscape by offering innovative tools that empower content creators and businesses. The platform’s focus on safety, inclusivity, and user-driven features ensures a secure and dynamic space for digital engagement, making it an ideal choice for those seeking new opportunities in the creator economy.

SEO Image is revolutionizing the digital marketing industry with the launch of Generative Engine Optimization (GEO), a cutting-edge strategy designed to optimize content for AI-powered search engines, known as generative engines (GEs). This forward-thinking approach marks a pivotal shift in the way businesses must adapt to the AI-driven search environment.

1. What is Generative Engine Optimization (GEO)?

   • GEO integrates traditional SEO practices with a deep understanding of how generative AI prioritizes and presents content.
   • Generative engines, powered by large language models (LLMs), synthesize data from multiple sources to deliver personalized, multimodal responses. GEO helps businesses tailor their content to appear more prominently in these AI-driven search results.

2. Why GEO Matters in the Age of AI Search?

   • Generative engines create dynamic and detailed responses to user queries, offering a more nuanced and personalized experience than traditional search engines.
   • As AI technologies reshape the way users interact with search engines, businesses must adapt their content to meet the unique needs of generative search platforms.

3. The Benefits of GEO for Businesses:

   • Enhanced User Experience: Optimized content allows generative engines to deliver highly relevant and personalized responses, making searches more meaningful for users.
   • Streamlined Information Delivery: AI-driven search engines curate and present data from diverse sources, improving the efficiency of searches by providing users with precise information.
   • Localized and Targeted Searches: GEO ensures businesses rank higher in location-based queries, making them more visible in local search results.
   • Personalized Recommendations: By optimizing content for AI engines, businesses can support tailored recommendations that enhance customer engagement.

4. SEO Image’s Role in Shaping the Future of SEO:

   • SEO Image is helping businesses navigate the new era of search by offering Generative Engine Optimization services.
   • By blending traditional SEO principles with the demands of AI-driven systems, SEO Image ensures businesses can thrive in the changing digital landscape.

As AI continues to redefine how users access and interact with online information, SEO Image’s introduction of Generative Engine Optimization (GEO) stands as a critical evolution in the world of search. By embracing GEO, businesses can ensure that their content remains visible, relevant, and competitive in an AI-powered search environment.