Exact Market, a WBENC-certified, woman-owned technology marketing agency, is proud to announce its new AI Go-to-Market (GTM) Practice. This dedicated service is designed to help technology companies differentiate their AI solutions and establish market leadership in a rapidly evolving and competitive industry.

Bridging the Gap Between Innovation and Market Success

In the fast-paced AI sector, technical advancements often outstrip time-to-market capabilities. Exact Market addresses this challenge with a comprehensive portfolio of services that include:

• Strategic Workshops and GTM Development: Build actionable go-to-market strategies tailored to AI innovations.
• Market Analysis and Competitive Positioning: Identify opportunities and position AI solutions effectively against competitors.
• Product and Solution Messaging: Craft compelling narratives that resonate with target audiences.
• Content Planning and Development: Develop high-impact marketing materials aligned with AI solutions.
• Campaign Creation and Management: Execute targeted campaigns to boost visibility and engagement.
• Ecosystem and Alliance Activation: Strengthen partnerships to enhance market reach.
• Sales Enablement and Demand Generation: Equip sales teams with tools and strategies to drive results.

Driving Differentiation in a Crowded Market

Rachel Beckler, AI GTM Practice Leader at Exact Market, emphasizes the importance of turning vision into action:
“The AI market has reached a pivotal inflection point. Success will belong to those who can transform innovative ideas into actionable strategies while building trust. Our dedicated practice helps amplify how AI innovations are introduced to the market and ensures their long-term success.”

Co-founder and CEO Susie Almaneih further highlights the significance of this launch:
“Exact Market is the first and only tech marketing agency with a dedicated managed service practice focused on AI differentiation. From startups to Fortune 100 companies, our AI GTM Practice empowers organizations to seize opportunities, scale their offerings, and meet industry demands strategically.”

Empowering Organizations to Lead in AI

Exact Market's AI GTM Practice equips technology companies with the tools, insights, and strategies to maximize engagement, generate demand, and empower their sales and partner ecosystems. By bridging technology and marketing, this innovative practice ensures AI solutions achieve their full potential in a competitive marketplace.

Exact Market’s AI GTM Practice sets a new standard in technology marketing, helping organizations strategically position themselves for growth and leadership in the AI sector. With a proven framework and comprehensive services, Exact Market empowers clients to differentiate their AI solutions and achieve lasting success.