Pathlabs, a leading Media Execution Partner (MEP) specializing in digital media solutions for agencies, has announced the appointment of JC Clarke as Vice President of Agency Growth. Clarke brings over 20 years of expertise in client acquisition and revenue strategies, having held senior roles with industry leaders like Ogury, Big Village, Samba TV, and NBCUniversal Media.

Leadership Alignment for Growth:
Evan Ladensack, Chief Sales Officer at Pathlabs, shared his excitement about Clarke’s appointment:
"We are thrilled to welcome JC to Pathlabs. His extensive experience and strategic vision align perfectly with our mission to empower independent agencies with unparalleled media execution services. JC's leadership will be instrumental as we continue to expand our reach and deliver exceptional value to our partners."

JC Clarke’s Vision and Expertise:
In his new role, Clarke will focus on:

• Growth Strategies: Developing and executing plans to strengthen Pathlabs’ agency partnerships.
• Business Expansion: Identifying new opportunities in the rapidly evolving digital advertising landscape.
• Client Engagement: Optimizing partnerships to ensure agency success.

Expressing his enthusiasm, Clarke stated:
"Pathlabs has established itself as a dynamic force in the media execution space, and I am honored to join such a forward-thinking team. I look forward to leveraging my experiences and relationships to contribute to the company's growth and to support our agency partners in achieving their goals."

Strategic Momentum Post-Acquisition:
This announcement follows Pathlabs' recent acquisition by MiQ, a leader in programmatic media solutions. With Clarke’s leadership, Pathlabs is set to solidify its position as the go-to partner for independent agencies, offering end-to-end media execution solutions tailored for success.

The addition of JC Clarke to Pathlabs’ leadership team marks a significant step in the company’s mission to empower agencies with innovative digital media solutions. His expertise and vision promise to drive growth and create lasting value for agency partners.