Qualtrics, the leader in experience management, has announced a strategic partnership with LangChain, a leading platform for AI applications using large language models (LLMs). The collaboration aims to develop Qualtrics Experience Agents™ on LangChain’s LangGraph Platform, creating AI-driven customer and employee engagement solutions that enhance loyalty, trust, and personalization.

What Are Qualtrics Experience Agents?

Experience Agents are highly specialized AI-powered assistants that:

• Interact proactively with customers and employees in brand-aligned ways.
• Provide seamless omnichannel support across all touchpoints.
• Continuously analyze feedback (structured and unstructured) to drive actionable insights.
• Operate at scale to close feedback loops efficiently and enhance customer experience.

Benefits of the Qualtrics-LangChain Partnership

• AI Workflow Optimization:
  • Qualtrics will leverage LangGraph to design, deploy, and manage complex AI agent workflows with ease.
  • The platform enables no-code agent modifications and provides APIs for debugging and refining interactions.
• Interoperability with Other AI Agents:
  • The partnership aims to establish a standard open-source framework for AI agent development.
  • This ensures seamless integration with existing enterprise AI tools and transactional systems.
• Enhanced Business Impact:
  • Companies can maximize their AI investments by integrating Experience Agents with their current technology stack.
  • AI-driven automation enhances efficiency while maintaining personalized customer interactions.

The Future of AI-Powered Experience Management

• Gurdeep Singh Pall, President of AI Strategy at Qualtrics, emphasized that Experience Agents will revolutionize customer and employee interactions, elevating engagement across all channels.
• Harrison Chase, CEO & Co-founder of LangChain, highlighted that LangGraph empowers Qualtrics to develop AI agents that foster deeper business-consumer relationships.

The Qualtrics-LangChain partnership marks a significant step in AI-driven experience management. By leveraging LangGraph’s capabilities, Qualtrics is set to deliver more intelligent, adaptable, and integrated AI agents, enabling organizations to improve engagement, trust, and business outcomes at scale.

Qualtrics, the pioneer in experience management (XM), has launched Qualtrics Edge™, a next-generation market intelligence platform that integrates AI, synthetic insights, and expert research to help organizations make data-driven decisions faster. By leveraging Edge Audiences™ and Edge Instant Insights™, businesses can gain real-time market trends, consumer behaviors, and competitive benchmarks—all at a fraction of the time and cost of traditional research methods.

Features of Qualtrics Edge™

1. AI-Driven Synthetic Insights for Faster Research

• Edge Audiences™ leverages AI to generate synthetic respondents, reducing research time from weeks to minutes.
• Uses publicly available data and industry-specific experience data for predictive analytics.
• Enables market researchers to understand consumer behavior and preferences in hard-to-reach segments.
• Reduces costs by up to 70% while providing trustworthy, actionable insights.

2. Instant Market and Competitive Intelligence

• Edge Instant Insights™ provides immediate access to real-time competitor data, market trends, and industry benchmarks.
• AI-powered insights help businesses make strategic decisions based on experience data in their sector.
• Industry-specific insights include:
  • Restaurants: Market trends and competitive positioning for quick-service, fast casual, and casual dining.
  • Hospitality: Competitive intelligence for hotels, resorts, and cruise lines.
  • US Insurance & Banking (US & UK): Customer experience benchmarks using unbiased competitor and customer feedback.

3. AI-Powered Data Analysis & Actionable Insights

• Qualtrics Conversational Feedback™: AI-driven surveys that dynamically adapt follow-up questions based on responses, improving data accuracy.
• Qualtrics Insights Explorer™: AI-powered text analytics tool that extracts meaningful insights from structured and unstructured feedback, such as call logs and online reviews.
• Helps businesses identify emerging issues, customer pain points, and revenue-driving opportunities.

Industry Impact & Competitive Advantage

• Accelerates decision-making with AI-generated insights at scale.
• Enhances customer experience strategies by identifying trends and improving engagement.
• Optimizes research investment with reduced costs and improved accuracy.
• Strengthens competitive positioning by providing real-time industry benchmarks.

Qualtrics Edge™ revolutionizes market intelligence by integrating AI, synthetic insights, and extensive research data. By enabling businesses to conduct faster, cost-effective, and data-driven market research, Qualtrics Edge empowers organizations to stay ahead of evolving customer expectations, industry trends, and competitive landscapes.

Relatable, a fast-growing entertainment and consumer products company known for transforming social media trends into engaging games, toys, and wellness products, has appointed Casey Collins as its Chief Commercial Officer (CCO). Collins, a seasoned executive with deep expertise in Global Toys, Digital Gaming, Licensing, and Entertainment, will drive Relatable’s next phase of strategic growth, global expansion, and new market ventures.

Leadership Goals for Casey Collins

1. Expanding Relatable’s Global Footprint

• Strengthening Relatable’s presence in international markets.
• Driving strategic mergers and acquisitions to expand product offerings.
• Forging new licensing and partnership deals to enhance global reach.

2. Scaling Digital Gaming & Interactive Entertainment

• Spearheading Relatable’s entry into digital gaming to engage Gen Z and millennial audiences.
• Developing interactive and immersive experiences that align with evolving entertainment trends.
• Expanding Relatable’s ecosystem beyond physical games into tech-enabled play and digital experiences.

3. Strengthening Product Innovation & Category Growth

• Continuing the brand’s expansion into toys, games, and wellness products.
• Leveraging social media-driven insights to create trend-forward consumer products.
• Enhancing existing product lines, including family games, party games, and lifestyle offerings.

A Force in the Entertainment Industry

With annual revenue exceeding $100 million, Relatable has solidified itself as a leader in innovative, high-quality consumer products. The addition of Collins, known for his strategic leadership in the toy and gaming industries, marks a pivotal step in scaling Relatable’s impact and influence.

Ben Kaplan, Co-Founder and Partner at Relatable, emphasized:
"Casey brings an incredible network and a wealth of experience in toys, games, and entertainment. We’re thrilled to have him lead the next phase of Relatable’s journey and supercharge our growth."

Collins’ appointment signals an exciting new chapter for Relatable, as it continues to evolve from a viral party game brand into a global entertainment powerhouse. With a focus on digital gaming, international expansion, and strategic partnerships, Relatable is set to redefine modern entertainment for Gen Z, millennials, and families worldwide.

Michaels, the leading destination for creative supplies, has partnered with Creative Fabrica, a top provider of digital crafting assets, to launch Michaels Digital Downloads. This new subscription-based platform offers U.S. creators unlimited access to over 150,000 premium digital assets, including fonts, illustrations, 3D paper crafts, laser cutting files, knitting and embroidery patterns, and more.

This initiative is part of Michaels’ omnichannel transformation strategy, reinforcing its commitment to providing seamless, end-to-end creative solutions for makers of all skill levels.

Features of Michaels Digital Downloads

1. Expansive Digital Asset Library

• Over 150,000 high-quality digital assets at launch, with plans to scale to millions.
• Categories include graphics, fonts, crafting patterns, illustrations, embroidery designs, and more.
• Designed for use in paper crafting, laser cutting, knitting, and embroidery projects.

2. Affordable Subscription Model

• Monthly Plan: $9.99 per month.
• Annual Plan: $83.88 upfront (30% savings vs. monthly).
• Free 30-day trial with up to 10 free downloads for new users.

3. Seamless Integration for Creators

• Provides creators with instant access to high-quality design assets for their projects.
• Supports a wide range of creative software and cutting machines.
• Ensures a one-stop shopping experience, allowing customers to source both physical supplies and digital designs from Michaels.

Driving the Future of Creative Innovation

Michaels’ investment in digital assets aligns with insights from its creator community:
"70% of our most passionate creators expressed a desire for a digital platform from Michaels," said Heather Bennett, President at Michaels. “This partnership is a major step forward in delivering a seamless digital experience that inspires creativity.”

Creative Fabrica CEO Roemie Hillenaar added:
"By partnering with Michaels, we are bringing our extensive design library to an even broader audience of crafters. This collaboration empowers makers with an endless supply of creative resources at their fingertips."

With Michaels Digital Downloads, creators now have a comprehensive, all-in-one creative solution—combining premium digital assets with physical crafting supplies. As Michaels continues to expand its digital offerings, the platform is set to grow exponentially, providing millions of digital resources to support creative innovation.

Dreamday and Quality Media have announced a three-year partnership with Boys & Girls Clubs of America, reinforcing their shared commitment to empowering and inspiring the next generation of marketing and communications professionals. As part of this initiative, the companies will contribute a minimum of $60,000 through 2027, alongside hands-on mentorship and volunteering efforts across the U.S.

This initiative, spearheaded by Dreamday and Quality Media Founder/Co-founder Lauren Kleinman, is aimed at increasing diversity and opportunities for youth in the communications and paid media industries.

Highlights of the Partnership

1. Financial Contributions & Revenue Sharing

• $60,000 minimum pledged by Dreamday and Quality Media over three years.
• The Quality Edit, Quality Media’s owned publication, will donate a portion of its affiliate shopping revenue, making it one of the few online destinations where purchases directly contribute to Boys & Girls Clubs of America.

2. Nationwide Mentorship & Volunteer Efforts

• Employees from both companies, spanning 18 states, will volunteer at local Boys & Girls Clubs.
• Interactive workshops and mentorship programs will help club members build marketing, communications, and professional development skills.
• Programs will focus on creativity, self-care, and career readiness to inspire confidence and prepare youth for future success.

3. Driving Diversity in Communications & Paid Media

• The initiative seeks to bridge the gap in diversity and access to opportunities in marketing and public relations.
• Members will gain exposure to Performance PR, performance marketing, and media careers, areas with limited representation of underprivileged youth.
• By fostering an inclusive pipeline of future professionals, this partnership will drive innovation and representation in the industry.

Leadership Perspective

Lauren Kleinman, a long-time supporter and annual Youth of the Year judge for Boys & Girls Clubs of America, emphasized the importance of creating equitable opportunities:
"Boys & Girls Clubs of America create safe, supportive spaces where kids can thrive, opening doors to equal opportunities and diverse perspectives. By empowering young people with real-world skills in marketing and media, we’re investing in a more inclusive, innovative future for our industries."

Through financial contributions, mentorship, and hands-on support, Dreamday and Quality Media’s partnership with Boys & Girls Clubs of America is set to create meaningful, lasting change in the lives of young people. By equipping the next generation with the skills and confidence to explore careers in communications, media, and marketing, this initiative will help shape a more diverse and innovative industry landscape.

Mondelez, a global leader in the snack industry, has redefined performance-driven CTV (Connected TV) advertising with a groundbreaking campaign that delivered 10X higher conversions than industry benchmarks and a 12% lift in new buyers. Executed by Kargo, in partnership with SmartCommerce and Attain, the campaign seamlessly integrated commerce functionality and precision measurement, proving that CTV advertising is not just about brand awareness—it’s a powerful driver of measurable sales.

Challenges and Objectives

Mondelez faced two primary challenges:

1. Attracting new customers in a competitive market.
2. Streamlining the path to purchase by making CTV ads shoppable and measurable.

To address these, Mondelez partnered with Kargo to create a data-driven, commerce-enabled campaign that would directly translate engagement into purchases.

Innovations and Strategies

1. Commerce-Enabled CTV with SmartCommerce Click2Cart®

• SmartCommerce’s Click2Cart® technology allowed viewers to add Mondelez products to their cart directly from the ad, creating a frictionless shopping experience.
• This innovation turned awareness into immediate action, bridging the gap between ad engagement and purchase behavior.

2. Advanced Performance Measurement with Attain

• Attain’s real-time measurement technology provided Mondelez with in-depth visibility into sales impact, ensuring every advertising dollar was optimized for ROI.
• With detailed sales attribution, Mondelez could track how each ad interaction contributed to actual purchases.

3. High-Impact Creative by Kargo

• Kargo’s dynamic and engaging ad creatives maximized viewer attention and action.
• By combining compelling storytelling with seamless commerce integration, Mondelez was able to drive customer acquisition at scale.

Results & Impact

The campaign significantly outperformed traditional CTV advertising benchmarks:

• 10X higher conversions compared to the industry standard.
• 12% lift in new buyers, expanding Mondelez’s market reach.
• Seamless add-to-cart functionality, turning passive viewers into active shoppers.

"This campaign proves that CTV advertising is not just about brand awareness—it’s a direct driver of measurable sales," said Billie Hirsh, Vice President of Marketing at Kargo. "By combining Kargo’s high-impact creative, SmartCommerce’s seamless Click2Cart® technology, and Attain’s real-time measurement, we delivered an end-to-end solution that engaged viewers and translated into real purchase behavior."

Mondelez’s commerce-enabled CTV campaign sets a new standard for performance-driven advertising, demonstrating how brands can merge engagement with direct response. As companies look to optimize media investments, this collaboration highlights the power of data-driven, interactive CTV campaigns in driving both customer acquisition and sales growth.

Harmonic has announced significant upgrades to its XOS Advanced Media Processor, incorporating AI-powered applications, a new XOS appliance for primary distribution, and support for Brazil’s DTV+ standard. These enhancements, showcased at the 2025 NAB Show, reinforce XOS as a cutting-edge media processing solution for broadcasters and streaming providers.

"As the video industry strives for efficiency, Harmonic continues to innovate with an all-in-one solution for media processing and distribution," said Gil Rudge, SVP, Solutions & Americas Sales, Video Business at Harmonic. "Feature collapse is central to our appliance strategy, and we're elevating that approach with the evolution of our XOS media processor."

These innovations maximize efficiency, reduce costs, and streamline operations, ensuring service providers can adapt to evolving video delivery requirements.

Key Enhancements in the XOS Media Processor

1. AI-Powered Innovation for On-Premises Video Processing

Harmonic is integrating AI-driven capabilities into the XOS media processor, starting with:

• Automated closed captioning, improving accessibility and eliminating manual processes.
• On-premises AI integration, reducing operational costs while enhancing efficiency.
• Consolidation of multiple AI-powered workflows into a single appliance, simplifying media processing.

2. New XOS Appliance for Primary Distribution

Harmonic is launching a new XOS appliance to optimize primary distribution, particularly for small-channel-count use cases. Key benefits include:

• Flexible distribution across satellite and IP-based delivery, supporting the industry’s migration from satellite to IP.
• Scalable edge processing, accommodating workflows from a few channels to high-channel-count systems.
• Seamless integration with Harmonic’s DMS-X distribution management system, providing a unified approach for satellite and IP distribution.

3. Future-Proofing Brazilian Broadcasters with DTV+ Support

The XOS media processor now supports Brazil’s next-gen DTV+ standard, integrating advanced video and audio codecs:

• Video: VVC and LCEVC for improved compression efficiency and pristine UHD video quality.
• Audio: MPEG-H, enabling immersive audio experiences.
• Simultaneous delivery across legacy ISDB-Tb, new DTV+, and OTT platforms with a single media processing solution.

Harmonic’s XOS media processor advancements reflect a commitment to innovation in media processing and distribution. By integrating AI-driven automation, expanded primary distribution capabilities, and next-gen broadcast standards, Harmonic ensures that broadcasters and streaming providers remain at the forefront of efficiency and quality.

Skydeo, a leader in predictive audience data, has announced a strategic partnership with AnalyticsIQ, a top innovator in predictive consumer insights. This collaboration enhances Skydeo Audience Manager (SAM) by integrating AnalyticsIQ's behavioral and psychographic data, giving marketers unparalleled audience intelligence.

With access to over 30,000 audience segments built from 1.4 trillion data points, Skydeo SAM now empowers brands to optimize targeting across social, mobile, CTV, and DSP platforms, ensuring hyper-personalized marketing campaigns that resonate with audiences.

"Offering AnalyticsIQ-branded segments in Skydeo Audience Manager gives brands and agencies the selection they want with fast, expedient distribution across programmatic, paid social, and video," said Mike Ford, CEO of Skydeo.

How This Partnership Enhances Audience Targeting

1. Enriched Consumer Insights for Smarter Campaigns

With AnalyticsIQ’s proprietary data, marketers gain deeper insights into:

• Lifestyle preferences and personal interests
• Financial behaviors and spending habits
• Psychographic indicators, including decision-making patterns

By leveraging predictive intelligence, brands can craft data-driven, high-precision campaigns that increase engagement and conversions.

2. Seamless Integration into Skydeo Audience Manager (SAM)

Skydeo SAM provides multi-channel activation and real-time audience insights, allowing marketers to:

• Optimize targeting for programmatic, paid social, mobile, and CTV campaigns
• Reduce wasted ad spend by refining audience segments
• Streamline campaign execution with built-in collaboration tools

"By integrating our data into Skydeo SAM, we're giving marketers the tools they need to understand their audiences on a deeper level and create campaigns that truly engage," said Anna Brantley, CRO at AnalyticsIQ.

3. Privacy-First, Ethical Data Practices

Both Skydeo and AnalyticsIQ are committed to privacy compliance and ethical data use. This ensures:

• Transparency in data collection and audience segmentation
• Adherence to evolving consumer data privacy regulations
• Responsible use of predictive insights for marketing precision

As marketers navigate an increasingly competitive advertising landscape, the Skydeo-AnalyticsIQ partnership provides a game-changing solution. By combining predictive analytics with high-quality consumer data, marketers can enhance targeting accuracy, maximize engagement, and drive ROI.

This collaboration represents the future of data-driven marketing, where precision, personalization, and privacy work together to create smarter, more effective campaigns.