News

Blockmedia Launches Digital Marketing Program for New Orleans Personal Injury Firms

Blockmedia, a Louisiana-based digital marketing agency, has launched a tailored program for personal injury attorneys in the Greater New Orleans area. The initiative aims to strengthen online visibility, capture high-value cases, and reduce reliance on costly third-party lead vendors. Personal injury law is one of the most competitive legal sectors. Rising ad costs, large-budget national firms...

digital marketing 26 Aug 2025

Rhino Web Studios Pushes Hyperlocal Marketing to Boost Neighborhood Engagement

Rhino Web Studios, a New Orleans-based full-service digital marketing agency, is turning its attention to hyperlocal marketing—helping businesses strengthen their presence in neighborhoods, increase walk-ins, and drive customer inquiries. The approach leverages online platforms, community connections, and neighborhood-focused campaigns to ensure businesses are visible where it matters most: close...

digital marketing 26 Aug 2025

Edge Marketing Enhances Virtual Press Room with Agentic AI for Smarter Conference Coverage

Edge Marketing, an award-winning agency specializing in strategic marketing and PR for legal, accounting, and professional services, has upgraded The Edge Room with advanced agentic AI technology, revolutionizing how media professionals research exhibitors, sponsors, and conference content. Since 2007, The Edge Room has been a go-to virtual press room for global industry conferences, offering...

technology 26 Aug 2025

Appian Named a Leader in IDC MarketScape for 2025 Business Automation Platforms

Appian (NASDAQ: APPN) has been named a Leader in the IDC MarketScape Worldwide Business Automation Platforms (BAPs) 2025 Vendor Assessment, highlighting its growing influence in AI-driven process automation. The IDC report notes Appian’s robust capabilities in AI agent development and its copilot functionality for enabling interactive collaboration between users and large language models (LLMs)...

artificial intelligence 26 Aug 2025

MediaOne Names Adam Bridgeford VP of Brand Partnerships to Drive Midwest Growth

MediaOne has strengthened its leadership team with the appointment of Adam Bridgeford as Vice President of Brand Partnerships, signaling a renewed focus on expanding client reach and integrated marketing solutions. Bridgeford’s hire aligns with MediaOne’s strategy to deepen its presence in the tourism, healthcare, and financial services sectors, particularly across the Midwest. In his new role...

business 26 Aug 2025

Applebee’s Taps Michelle Chin as CMO and Jay Wong as COO to Drive Growth and Innovation

Applebee’s Neighborhood Grill + Bar is shaking up its leadership team with two high-profile hires aimed at accelerating marketing innovation and operational excellence. Michelle Chin joins as Chief Marketing Officer on Sept. 2, and Jerrold (Jay) Wong will start as Chief Operations Officer on Sept. 15. The appointments come amid a period of momentum for the brand, which reported increased traffic...

business 26 Aug 2025

Sappington Launches AI-Powered Expedite Platform to Accelerate Enterprise Marketing

When generic AI tools promise speed but deliver chaos, someone eventually builds a smarter alternative. For Sappington, a firm known for its enterprise technology marketing chops, that meant creating its own: the Sappington Expedite Platform, an AI-powered solution designed to slash production time and cost for essential marketing assets—without sacrificing brand standards or human-caliber...

content marketing 26 Aug 2025

Highspring Names Katie Strout CMO to Accelerate Brand and Demand Growth

When a company promotes someone to Chief Marketing Officer just a year after joining, it usually means they’ve shaken things up—for the better. That’s the case at Highspring, which today announced Katie Strout as its new CMO, following her rapid ascent through the organization after spearheading a sweeping brand overhaul. From Brand Transformation to Growth Engine Strout didn’t waste her first...

marketing 26 Aug 2025