News
Marketbridge Earns Spot in Forrester’s Marketing Measurement Report
Marketing leaders are under pressure to prove ROI, balance budgets, and figure out which channels are worth the spend. It’s no surprise, then, that Forrester’s latest look at marketing measurement and optimization vendors is generating buzz. In its Q3 2025 “Marketing Measurement and Optimization Services Landscape”, Forrester recognized Marketbridge as a “notable provider.” The consulting and...
marketing 3 Sep 2025
Commit Agency Acquires Gumas Advertising, Secures Challenger Brand Marketing® Legacy
In the crowded world of advertising, where even agencies struggle to stand out, Commit Agency just pulled a classic challenger move of its own. The Chandler, Arizona-based shop has acquired San Francisco’s Gumas Advertising, the firm that literally trademarked Challenger Brand Marketing®. The deal expands Commit’s national footprint, adds a San Francisco hub, and strengthens its executive bench...
advertising 3 Sep 2025
SS8 Launches Discovery: Cloud-Native Platform for Next-Gen Digital Investigations
When it comes to modern investigations, data is both a weapon and a burden. Law enforcement and intelligence agencies now sift through oceans of surveillance footage, call logs, forensic records, and social media trails. The problem? Most of it sits in silos, slowing down cases when time matters most. SS8 Networks wants to fix that. The company, known for its lawful interception and data...
cloud technology 3 Sep 2025
Owl Labs Meeting Owl 4+ Earns Microsoft Teams Certification
For years, hybrid meetings have been an exercise in compromise—remote attendees straining to hear, in-room participants dominating the conversation, and IT managers stuck juggling patchwork solutions. Owl Labs thinks it has the fix, and now Microsoft agrees. The Boston-based maker of AI-powered video conferencing gear announced that its Meeting Owl 4+ has officially achieved Microsoft Teams...
artificial intelligence 3 Sep 2025
Spider Labs Rebrands as AI-Driven Marketing Security Platform to Combat Rising Digital Risks
Spider Labs Inc., Tokyo-based provider of Spider AF, Japan’s top AI ad fraud prevention tool, has unveiled a major rebrand, positioning itself as a Marketing Security Platform. This shift reflects the company’s ambition to protect the entire marketing ecosystem from increasingly complex fraud and digital risks. The rebrand also includes a new corporate message: “Building a safer and happier...
technology 2 Sep 2025
AI CERTs® Launches AI Marketing Professional Certification Bundle for Career-Ready Marketers
AI CERTs®, a global authority in vendor-aligned and role-based AI certification, has launched the AI Marketing Professional Certification Bundle, a five-in-one credential suite aimed at marketing professionals seeking expertise in AI-driven strategies and career advancement. The bundle combines foundational knowledge, leadership guidance, ethical frameworks, marketing-specific tools, and...
marketing 2 Sep 2025
Lyxity Launches AI-Powered Platform to Transform Content Creation and Management
Lyxity has officially launched its AI-powered Intelligent Content Platform, a next-generation solution designed to help businesses and agencies create, manage, and optimize digital content at scale. Early adopters have reported time savings of up to 100 hours per month and ROI increases of up to 92%, signaling the platform’s potential to reshape content-driven marketing. A New Era in Digital...
content marketing 2 Sep 2025
Klutch Growth Drives Local Digital Marketing Success for Plumbing and HVAC Contractors
Klutch Growth, a U.S.-based digital marketing agency, has carved out a niche helping plumbing and HVAC businesses improve their local online presence and generate more leads. Over the past several years, the agency has focused its services specifically on contractors, delivering measurable results in SEO, web development, and Google Ads management. “Plumbing and HVAC companies have very specific...
digital marketing 2 Sep 2025
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