Experian is starting 2025 with a new ad campaign aimed at encouraging Americans to take charge of their finances. Titled "Tackling Life by Experian," the campaign features quarterback Jordan Love and his fiancé, Ronika Stone, alongside All-Pro linebacker Fred Warner and his wife, Sydney. The goal is to inspire people to save time and money through Experian's tools, such as subscription cancellations and credit monitoring.

1. The Campaign

   • Featured Athletes: The campaign stars Jordan Love and Fred Warner, prominent professional football players, and their significant others.
   • Focus on Financial Management: The ad encourages Americans to tackle their finances in the new year by leveraging Experian's tools for managing subscriptions, checking credit scores, and more.

2. Survey Results and Financial Goals

   • According to a recent national survey by Experian, saving money is the top New Year’s financial resolution for 43% of respondents.
   • Subscription Cancellation Feature: One of Experian's highlighted tools, the subscription cancellation feature, helps consumers manage unwanted subscriptions. It offers automatic cancellation of over 200 subscriptions in categories like streaming services, meal kits, and entertainment apps.

3. Experian Membership Benefits

   • Tracking Subscriptions: Consumers can save time and money by tracking and canceling subscriptions directly through the Experian app.
   • Cost of Subscriptions: Experian data reveals that consumers spend an average of $1,000 per year on approximately four subscriptions.
   • Additional Financial Tools: Experian offers a range of free and paid tools to help with budgeting, finding the right loans, and improving financial health.

4. Behind the Scenes

   • The Creative Process: Todd Miller, Chief Creative Director at Experian's in-house ad agency, The Cooler, shared insights into the creative process: "We just let them be themselves… It was a blast to see their back-and-forth banter and natural playfulness come through."
   • Collaborating with Athletes First: The campaign was developed in collaboration with Athletes First, a full-service management firm representing top athletes, coaches, and broadcasters.

5. Campaign Distribution

   • Platform Reach: The ads will be broadcast on TV, CTV, and digital platforms, including YouTube, TikTok, Instagram, and Snapchat.
   • Targeting Key Audiences: The campaign will air during significant events such as the College Football Playoffs and professional football playoffs, expanding Experian’s reach across sports and aligning with streaming services’ broad female audience.

Experian’s new "Tackling Life by Experian" campaign highlights the importance of financial management and offers tools to help consumers optimize their spending in 2025. By partnering with athletes like Jordan Love and Fred Warner, Experian is taking a personal and relatable approach to encourage individuals to take control of their finances this year.