Simulmedia, a trailblazer in cross-channel TV and connected TV (CTV) advertising, has appointed Jonathan Steuer as Chief Scientist. Renowned for his expertise in media research, audience measurement, and data science, Steuer’s appointment underscores Simulmedia’s commitment to advancing TV and CTV advertising through innovation and analytics.

• Jonathan Steuer’s Role at Simulmedia

  • Joining as Chief Scientist and part of the executive leadership team.
  • Reporting directly to CEO Dave Morgan.
  • Setting the long-term vision for Simulmedia’s scientific efforts.
  • Driving advancements in machine learning, AI, and data-driven advertising.
  • Collaborating with Product, Engineering, and Data Science teams to integrate science-driven best practices.

• CEO’s Perspective

  • Dave Morgan highlights Steuer’s transformative impact on TV and CTV advertising research.
  • Steuer’s innovative approach to campaign measurement and optimization is highly praised.

• Steuer’s Career Achievements

  • Chief Research Officer at Omnicom Media Group: Developed advanced TV measurement methodologies.
  • EVP of TV Strategy at VideoAmp: Advanced cross-platform audience measurement and media currency solutions.
  • Chief Research Officer at TiVo: Pioneered time-shifted viewing and audience engagement methodologies.
  • Co-authored research papers on US media and measurement ecosystems for CIMM.
  • Holds multiple US patents on media measurement and advertising technologies.

• Jonathan Steuer’s Vision

  • Committed to enhancing TV advertising’s efficiency and effectiveness.
  • Sees Simulmedia as a platform for tackling industry challenges with innovation.

• Responsibilities at Simulmedia

  • Mentoring the Data Science team and fostering innovation.
  • Representing Simulmedia at industry events to solidify its thought leadership.
  • Collaborating on intellectual property strategies to protect scientific inventions.

Jonathan Steuer’s appointment as Chief Scientist brings unparalleled expertise and vision to Simulmedia. His contributions are poised to further the company’s mission of transforming TV and CTV advertising, ensuring it remains a leader in innovation and technology.