In a move to modernize business communication and enhance customer engagement, Reynwood Communications, a leading provider of hosted voice and unified communications solutions for small and mid-sized businesses (SMBs), has announced the official launch of TextAware.

Powered by Clerk Chat, TextAware empowers businesses to send and receive text messages directly through their existing business phone numbers, eliminating the need for disruptive number porting or complicated configurations.

A Seamless Extension of Voice: Why TextAware Matters

TextAware is fully integrated into Reynwood’s hosted voice platform, allowing customers to enable SMS communication on the same numbers they already use for voice calls. This marks a strategic evolution in Reynwood’s product suite, enhancing business responsiveness and operational efficiency while maintaining control, professionalism, and compliance.

“This is a natural evolution of Reynwood’s mission to make business communication more intelligent, responsive, and accessible,” said Rich Kelly, Founder and CEO of Reynwood Communications.

“With TextAware, powered by Clerk Chat, our clients can now turn their existing phone lines into modern messaging engines – without compromising quality, security, or compliance.”

Capabilities: More Than Just Text Messaging

TextAware isn't simply an SMS forwarding tool—it is a business-grade messaging platform designed for operational scale and regulatory adherence. Highlights include:

• No Number Porting: Businesses keep their current phone numbers, avoiding service disruptions.

• 10DLC Compliance: Supports proper registration for carrier-verified business texting.

• AI-Enhanced Interactions: Automate responses and intelligently route inquiries.

• Voice & SMS Separation: SMS services run independently of voice, ensuring no call interference.

• CRM Sync: Bi-directional sync with CRM platforms for enhanced data and engagement tracking.

• Bulk Messaging: Ideal for campaigns, notifications, and operational updates.

• Security and Privacy: End-to-end encryption and opt-in/out controls meet enterprise standards.

These features are particularly critical for SMBs navigating the complex terrain of digital customer service while trying to match the responsiveness of enterprise competitors.

Strategic Collaboration: Reynwood x Clerk Chat

TextAware is the result of a strategic partnership with Clerk Chat, a pioneer in business texting solutions. The collaboration combines Reynwood’s expertise in VoIP and unified communications with Clerk Chat’s robust SMS messaging infrastructure and compliance capabilities.

“Partnering with Reynwood allows Clerk Chat to reach innovative businesses that prioritize meaningful customer connections,” said Alexander Haque, CEO and co-founder of Clerk Chat.

“Together, we’re making it easier for companies to engage with their audiences through the messaging channels they already know and trust.”

Why This Launch Matters for SMBs

With consumer expectations for instant communication at an all-time high, SMS remains one of the most effective and widely-used channels, boasting open rates over 90%. Yet, many SMBs have lacked a reliable, secure, and scalable solution for integrating SMS into their existing workflows—until now.

TextAware democratizes access to modern communication tools, enabling:

• Local retailers to confirm orders or appointment reminders.

• Legal and financial firms to engage clients securely and compliantly.

• Service companies to streamline field communications and updates.

• Sales teams to close deals faster through instant follow-ups.

Designed with Compliance and Future Growth in Mind

Compliance with A2P 10DLC standards, GDPR, and opt-in/out mechanisms ensures that businesses using TextAware are protected from penalties and customer backlash. As text messaging becomes increasingly regulated, TextAware offers future-proof messaging built for growth.

From AI-powered workflows to potential integrations with platforms like HubSpot, Salesforce, or Zendesk, Reynwood and Clerk Chat are paving the way for intelligent, automated, and regulation-compliant messaging.

Final Thoughts

With the launch of TextAware, Reynwood Communications extends its position as a trusted leader in SMB communication by delivering a much-needed bridge between traditional voice service and modern messaging convenience.

This rollout underscores a broader shift toward unified, omnichannel communication strategies—even for smaller enterprises with limited IT resources.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

In a bold move to modernize its data infrastructure and enhance the customer experience, Aviva plc, the UK’s leading diversified insurance and wealth management business, has announced the successful deployment of the Reltio Data Cloud™. The initiative aims to replace Aviva’s fragmented legacy systems with a scalable, cloud-native platform to support real-time data integration, AI-driven innovation, and future-ready customer engagement.

This milestone marks a significant pivot for Aviva—from operating with multiple master data management (MDM) platforms to a single, unified customer data ecosystem that enables personalized, intelligent, and responsive interactions across the enterprise.

Legacy Challenges: Fragmented Data Across Systems

Prior to adopting Reltio, Aviva faced substantial obstacles in creating a 360° view of its customers:

• Multiple disconnected MDM systems: One platform served operational/digital needs, while another was used for marketing and analytics.

• Inconsistent and duplicated customer profiles: Prevented seamless handoffs between business units.

• Slow, siloed data updates: Limited the ability to act on customer behavior in real time.

These challenges hindered innovation and made it difficult for teams to launch personalized experiences or capitalize on customer insights.

Why Aviva Chose Reltio: Real-Time, Scalable, and Unified

After a comprehensive vendor evaluation, Aviva selected the Reltio Data Cloud™ for its:

• Cloud-native architecture: Designed for scale and elasticity across workloads.

• Real-time data unification: Enables near-instant profile updates across channels.

• Robust data quality and standardization: Ensures consistency and trust in every customer interaction.

• Proven track record in regulated industries: Critical for a company operating under stringent data and compliance regulations.

With Reltio in place, Aviva has laid the foundation for future innovation in customer experience, regulatory compliance, and data-driven decision-making.

Deployment Success: 37 Million Customer Profiles Migrated

The implementation was executed in collaboration with a Reltio Premier Delivery Partner experienced in enterprise-scale MDM transformations. Highlights include:

• Rapid onboarding: Migration of 37 million customer profiles within weeks of platform readiness.

• Unified platform for multi-team use: Supports customer service, fraud prevention, policy management, and more.

• Cross-functional accessibility: Departments across Aviva now leverage the same golden record for each customer.

Powering MyAviva App with Real-Time Data

With the Reltio Data Cloud as its backbone, the MyAviva app now provides customers with real-time access to policies, claims, and account information, enhancing transparency and engagement.

Business Outcomes Already Achieved

• Improved Data Quality: Clean, unified, and deduplicated records enhance trust across teams.

• Faster Prospect Engagement: Teams can now identify, qualify, and convert leads more effectively.

• Elevated Customer Service: Operational staff have access to timely, complete profiles, enabling faster resolutions.

• Enhanced Policy Management: From onboarding to claims processing, data latency has been reduced to near-zero.

“We are already seeing great progress toward achieving our data transformation goals of improving customer service while generating additional business value,” said Bijan Yeylaghi, Chief Customer Data Officer, Aviva.

Reltio’s Perspective: From Data at Rest to Data in Motion

Manish Sood, Reltio’s Founder and CEO, framed the partnership as a future-facing investment:

“Legacy MDM was built for data at rest. The future belongs to data in motion. Aviva didn’t just choose a solution for today; it invested in a future where data agility is paramount, especially in the age of AI.”

This forward-looking vision reinforces the idea that real-time data capabilities are now essential to compete in customer-centric markets.

What’s Next: Marketing, Analytics, and Third-Party Data Integration

Having completed the initial phase focused on operational and customer service data, Aviva is now expanding its Reltio deployment to include:

• Marketing segmentation and personalization

• Advanced analytics and predictive modeling

• Third-party data enrichment for deeper customer insights

This expansion positions Aviva to become a leader in AI-driven customer engagement and data monetization strategies in financial services.

Building a Data-Driven Future with Reltio

Aviva’s successful deployment of Reltio Data Cloud is a landmark moment in its digital transformation journey. With a unified, real-time data platform in place, the company is well-positioned to:

• Enhance the customer experience through intelligent personalization

• Improve operational efficiency through real-time data sharing

• Drive innovation and growth with trustworthy, integrated customer data

As organizations across industries look to escape the limitations of legacy MDM systems, Aviva provides a compelling blueprint for transformation.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

The global e-commerce industry is poised for significant expansion, expected to more than double in value from US$ 6.56 trillion in 2024 to US$ 12.63 trillion by 2033. This growth, at a compound annual growth rate (CAGR) of 7.54%, is being driven by innovations in artificial intelligence, expanding cross-border commerce, 5G technology, and heightened investment in secure digital infrastructure. As global consumption patterns evolve, the digital commerce landscape continues to adapt, bringing new opportunities—and challenges—to businesses and consumers worldwide.

Growth Drivers Fueling the E-Commerce Boom

1. AI-Powered Personalization and Virtual Shopping Experiences

• AI is transforming customer engagement by enabling personalized recommendations, dynamic pricing, and customer journey optimization.

• Virtual fitting rooms, like Zalando's 2023 launch, are reducing return rates and improving buyer confidence.

• AI-driven analytics offer real-time insights into market behavior and predictive demand planning.

2. Expansion of Cross-Border Commerce

• High-speed internet and smartphone penetration are making international markets more accessible.

• Digital payment platforms simplify transactions across borders.

• Advancements in third-party logistics ensure faster, more reliable delivery worldwide.

3. Mobile Commerce (M-Commerce) and Social Commerce Integration

• M-commerce is being fueled by mobile-first consumer behavior, simplified app-based shopping, and mobile wallets.

• Platforms like Instagram and Facebook are blurring the lines between social engagement and shopping, enabling instant purchases through in-app browsing.

4. 5G Technology and Real-Time Interactions

• The rollout of 5G networks enhances digital experiences through low-latency, high-speed connectivity.

• Enables live product demos, AR try-ons, and interactive shopping events.

• Improves streaming quality and immersive content delivery, enriching mobile commerce.

5. Advanced Cybersecurity and Digital Payments

• To ensure safe transactions, platforms are implementing:

  • Biometric authentication

  • AI-based fraud detection

  • End-to-end encryption

• Compliance with global standards like GDPR and CCPA helps retain consumer trust and reduce breach liabilities.

Challenges Hindering E-Commerce Scalability

1. Data Security and Privacy Compliance

• Rising e-commerce activity increases cybersecurity threats and data breach risks.

• Strict compliance with regulations (GDPR, CCPA) is necessary for global operations.

• Continuous investment is needed in security infrastructure and employee training.

2. Return & Refund Management

• High return rates, particularly in fashion and electronics, inflate operational costs.

• Platforms must optimize reverse logistics while maintaining customer satisfaction.

• AI-driven return predictions and customer service automation are emerging solutions.

3. Logistical Constraints in Emerging Markets

• Developing economies face infrastructure limitations affecting last-mile delivery.

• Inventory management, delivery partner coordination, and payment reconciliation are core operational hurdles.

Regional Outlook: Insights by Geography

United States

• Remains a global leader in e-commerce with mature infrastructure.

• Mobile and social commerce are shaping the next phase of growth.

• Challenges include cybersecurity threats and efficient returns processing.

Germany

• E-commerce expansion is driven by consumer preference for online grocery and electronics.

• The country faces compliance challenges under strict GDPR regulations.

• Focus on data protection and localized digital services is essential.

India

• One of the fastest-growing markets, with youth-driven digital adoption.

• Mobile usage and regional e-commerce platforms are on the rise.

• Logistics optimization and secure payment systems are primary focus areas.

UAE

• High internet penetration and digital-savvy consumers drive market growth.

• Strong adoption of cashless payment systems.

• Key hurdles include logistics efficiency and building consumer trust in online platforms.

The Road Ahead: What the Future Holds for E-Commerce

• Smart logistics and AI-based inventory systems will make global order fulfillment faster and more accurate.

• Integration of augmented reality (AR) and virtual reality (VR) into e-commerce interfaces will enhance shopping experiences.

• Voice commerce and AI-powered chatbots will play a larger role in customer interaction.

• As technology advances, consumer expectations will increase, requiring platforms to continuously innovate.

The global e-commerce market is on a transformative trajectory, propelled by cutting-edge technologies, cross-border access, and evolving consumer behavior. Despite persistent challenges in privacy, logistics, and compliance, the sector remains ripe with opportunity. As platforms evolve and integrate new capabilities, businesses that embrace agility, personalization, and trust will be best positioned for sustainable success.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

The Out-of-Home (OOH) streaming and advertising space is on the brink of a major transformation. Loop Media, Inc. (“Loop TV”) and View Television Network, Inc. (“View TV”) have entered into a strategic partnership aimed at reshaping how content and advertising are delivered to audiences outside the home. This collaboration promises to drive significant industry growth, bolster monetization, and provide innovative solutions for businesses in bars, gyms, restaurants, salons, and retail outlets across North America.

The Current Landscape: OOH Streaming Grows, But Faces Monetization Challenges

Industry trends and challenges:

• Rapid expansion: More than a dozen operators now stream content to over 1 million screens nationwide.

• Monetization barriers: OOH streaming faces industry-wide obstacles:

  • Inconsistent programmatic ad sales credibility.

  • Lack of a standardized classification for OOH advertising.

  • Narrow definitions of Connected TV (CTV) limited to in-home use.

Loop TV’s position:

• Established leader in OOH streaming with a strong network presence.

• Active in multiple verticals: bars, restaurants, gyms, salons, and retail spaces.

• Seeking solutions to unlock scalable monetization amid market challenges.

The Partnership: Combining Loop TV’s Reach with View TV’s Innovation

What the partnership includes:

• Immediate integration of View TV’s SaaS platform (View TV Clarity) into Loop TV’s infrastructure.

• Access to premium content broadcasting through View TV Cloud.

• Legal content streaming in hospitality environments without complex setups.

Strategic advantages:

• Monetization boost: View TV Clarity enhances revenue potential through transparency and simplified ad delivery.

• Premium content access: Hospitality venues can now offer high-quality television channels rivaling traditional cable, legally and easily.

• Operational efficiency: Reduces technological barriers for content deployment and advertising activation.

“Loop TV is pioneering the CTV OOH space... We are excited to help develop and lead this next phase of growth with them.”
– Jamie Branson, CEO of View TV

View TV Clarity: The Engine Behind the Transformation

About View TV Clarity:

• AI-enabled SaaS platform purpose-built for the OOH and CTV markets.

• Brings clarity, compliance, and control to content delivery and monetization.

• Designed for both small and large operators in streaming and OOH advertising.

Platform capabilities:

• Seamless integration of premium content libraries.

• Transparent ad inventory and yield management.

• Streamlined compliance and broadcasting within public venues.

Loop TV’s Strategy Moving Forward

Leadership remarks:

“We’ve had to fight many battles... but we’re confident in the opportunity to monetize and expand through View TV.”
– Justis Kao, Interim CEO of Loop Media, Inc.

What’s next:

• Leverage View TV’s content and monetization infrastructure.

• Expand Loop TV’s footprint in existing and new verticals.

• Position as the leading player in the fast-evolving OOH entertainment landscape.

A Game-Changing Moment for OOH Advertising

The partnership between Loop TV and View TV marks a pivotal shift in how OOH streaming and advertising will function moving forward. With content delivery simplified, monetization enhanced, and a shared vision for the future, this alliance is set to lead the next phase of growth in a sector ripe for innovation.

The partnership is effective immediately, signaling swift action and impact. Together, Loop TV and View TV are not just adapting to industry changes—they are defining them.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

Iterable, the AI-powered communication platform, has introduced AI Query Summary, a new addition to its Smart Segmentation capabilities. Built with Amazon Bedrock from AWS, this feature automatically translates complex segmentation logic into easy-to-understand natural language—streamlining workflows, preventing errors, and making real-time audience targeting more accessible to marketers. This release marks a major step in transforming segmentation from a technical obstacle into a strategic enabler.

The Challenge: Segmentation Complexity Slows Growth

Why segmentation has been difficult:

• Audience queries often contain intricate logic with dozens of conditions.

• Manual review and interpretation increase the risk of human error, inefficiency, and delays.

• Handoffs between team members suffer due to lack of clarity and documentation.

Traditional segmentation bottlenecks:

• Time-consuming validation of audience logic.

• Limited ability to scale or replicate segments across teams.

• Dependence on technical or data experts to translate conditions.

The Solution: AI Query Summary Explained

Features of AI Query Summary:

• Automatically translates complex audience rules into natural language explanations.

• Enables team members to quickly validate, understand, and act on segmentation logic.

• Reduces handoff friction by eliminating the need for manual list descriptions.

Real-world impact:

“It completely solved our handoff problem,” says Aaron Flatt, Director of Growth Marketing at Realtors Property Resource.
“Now, anyone on the team can understand what a segment does and why it exists.”

What Makes Smart Segmentation Truly “Smart”

AI Query Summary is part of Iterable’s broader Smart Segmentation feature set, delivering an advanced segmentation experience that is:

1. No-code and intuitive

• Visual interface with drag-and-drop ease.

• Removes reliance on technical teams for query building.

2. Intelligent and dynamic

• Combines behavioral, demographic, and AI-generated user data.

• Includes real-time audience counts and predictive insights like Brand Affinity and Predictive Goals.

3. Error-resistant

• Built-in logic checks and intelligent guardrails flag errors before activation.

• Reduces missteps caused by overlapping or missing criteria.

4. Future-focused

• Designed for scalability across teams and campaigns.

• Ready for moments-based marketing and personalized engagement at scale.

Powered by Amazon Bedrock: AI Innovation at Scale

Amazon Bedrock’s role in AI Query Summary:

• Offers secure, scalable access to leading foundation models.

• Enables real-time generative AI functionality embedded directly in Iterable’s platform.

• Supports privacy, security, and responsible AI usage standards.

Benefits of AWS partnership for Iterable:

• 50% faster research-to-implementation turnaround times.

• Cost-efficient development of advanced AI-powered features.

• Seamless access to enterprise-ready infrastructure for ongoing innovation.

“Our work with AWS is accelerating our roadmap,” said Andrew Boni, CEO and Co-founder at Iterable.
“AI Query Summary is just the beginning of how we plan to reimagine marketing operations with AI.”

Customer Benefits: Speed, Scale, and Smarter Decisions

How Iterable Smart Segmentation helps marketers:

• Faster audience building with natural-language summaries.

• Greater accuracy in targeting and personalization.

• Improved collaboration across marketing, product, and data teams.

• Time saved on manual reviews and list documentation.

Marketer use cases:

• Launching time-sensitive campaigns with confidence.

• Sharing segments across departments with full context.

• Rapidly testing and scaling campaigns without data ambiguity.

A New Standard in AI-Driven Marketing

Iterable’s AI Query Summary is more than just a feature—it’s a rethinking of how segmentation should work in the modern marketing landscape. Powered by AWS’s generative AI technology, this innovation allows teams to work faster, collaborate better, and make smarter decisions based on reliable, interpretable audience data.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

Arreya, a pioneer in visual communication with nearly 30 years of experience, is revolutionizing digital signage. With its newest integration with the Amazon Signage Stick, Arreya empowers users to launch professional-grade signage in just minutes—no complex installation or technical know-how required. This plug-and-play solution redefines accessibility and simplicity for businesses and organizations of all sizes.

Why This Integration Is a Game-Changer

1. True Plug-and-Play Simplicity

• Quickly turn any screen into a digital signage display

• No technical expertise needed—ideal for teams without IT departments

• Minimal setup time means faster communication deployment

2. Arreya’s Powerful Cloud-Based Software

• All-in-one platform with Creative Studio for custom content creation

• Remote content management and real-time updates

• Reliable performance across devices with cloud delivery

3. Enhanced User Experience

• Intuitive design tools make content creation accessible for all skill levels

• Designed for speed, flexibility, and customization

• 24/7 support ensures seamless implementation and long-term reliability

Voices Behind the Vision

Todd Burgess, Owner at Arreya

"The Amazon Signage Stick’s ease of use, paired with our robust Arreya platform, makes launching impactful digital signage a breeze."

Jill Burgess, President at Arreya

"This collaboration truly democratizes digital signage. The ability to get started quickly and easily is a massive win."

What Makes This Duo Stand Out?

Accessible to All:

• Eliminates traditional barriers like expensive hardware and technical setup

• Ideal for schools, retail stores, corporate offices, and more

Fast Time-to-Impact:

• Get up and running in minutes

• Begin engaging customers and employees instantly

Free Trial Opportunity:

• 30-day free trial lets users explore the platform risk-free

• Perfect for testing scalability and impact before commitment

A New Era of Visual Communication

The integration of Arreya with the Amazon Signage Stick signals a new era of accessible, effective, and scalable digital signage. Whether you're a local retailer or a global enterprise, this solution empowers you to communicate visually—faster and easier than ever before.

Try it today—launch your 30-day free trial of Arreya and redefine how you connect with your audience.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

As AI reshapes business landscapes, enterprises are facing a paradox: unprecedented access to data with increased difficulty in making informed decisions. Addressing this challenge head-on, Mixpanel, a global leader in digital analytics, has announced its 2025 Customer Advisory Board (CAB).

This board will play a pivotal role in transforming Mixpanel’s vision—from a product analytics provider to a comprehensive enterprise intelligence platform that connects user behavior directly to business outcomes.

Why a Customer Advisory Board Now?

Customer demands are evolving rapidly. Enterprises must:

• Deliver personalized, seamless digital experiences

• Accelerate decision-making processes

• Leverage data more effectively across departments

Key industry stats highlight this urgency:

• 63% of enterprises say analytics improve decision-making (Gartner)

• 85% of leaders find too much data hampers decision-making (Oracle)

• Companies with aligned leadership on data strategy are 2x more likely to succeed in analytics (McKinsey)

The CAB was created as a strategic response to these trends—uniting senior executives across industries to co-create digital solutions that directly impact enterprise performance.

The Composition of Mixpanel’s 2025 CAB

The board includes:

• 30 global members, with 10 from North America

• Senior leaders in product, marketing, analytics, and data strategy

• Influential companies such as McDonald’s, AMC Networks, Ro, Olo, and Zola

These members will help shape:

• Product roadmap evolution

• Strategic alignment between metrics and business goals

• Scalable, AI-powered, composable analytics solutions

Executive Vision: Redefining Digital Experience Through Data

Amir Movafaghi, CEO of Mixpanel:

“Our CAB is central to helping us co-build a platform that turns fragmented insight into decisions that scale—from the product team to the boardroom.”

Amy Hsuan, Chief Customer and Revenue Officer:

“The CAB marks an evolution in our role—not just as a platform, but as a trusted strategic partner helping enterprises transform digitally.”

Edward Hsu, Chief Product Officer:

“This is an industry-defining collaboration. CAB members are already influencing product innovations that will set new standards.”

Kalina Bryant, Head of Customer Engagement:

Architecting and scaling the global CAB program to ensure strategic collaboration, brand trust, and measurable enterprise success.

What Makes the CAB Impactful?

1. Direct Input from Industry Leaders

• Real-world perspectives inform Mixpanel’s product evolution

• Ensures platform development is aligned with market realities and business needs

2. From Software Vendor to Strategic Partner

• The CAB shifts the relationship from transactional to transformational

• Builds long-term partnerships focused on enterprise-level outcomes

“Our role in the CAB moves beyond software—it’s about mutual success,”
— Dan Cummings, McDonald’s, Global Product Engineering Analytics

What’s at Stake for Enterprises?

In the AI era, decision-making needs to be:

• Faster

• Smarter

• Scalable

Mixpanel’s platform aims to help enterprises do just that, with robust features including:

Capabilities of Mixpanel’s Enterprise Analytics Platform

• Complete Journey Visibility
  Understand every customer touchpoint across mobile and web.

• Self-Serve Analytics (No SQL Required)
  Empower teams to get real-time answers without technical bottlenecks.

• Behavioral Insights + Session Replay
  Understand why users act, not just what they do.

• Fast Time to Value
  Quick onboarding, customizable templates, and global enterprise support.

• Governance + Compliance
  Built-in controls for secure, audit-ready data operations.

• Composable Architecture
  Seamless integration with modern data stacks and scalable deployment.

The Future: Co-Creation as a Competitive Advantage

Mixpanel’s CAB isn’t just a feedback loop—it’s a collaborative engine. Members are helping architect the future of:

• AI-driven analytics

• Cross-functional decision frameworks

• Composable, interoperable data ecosystems

This shift reflects a new era in enterprise software, where customers are partners in innovation.

From Metrics to Meaningful Outcomes

With its 2025 Customer Advisory Board, Mixpanel is taking a bold step toward redefining enterprise digital analytics. By empowering senior leaders to co-create solutions, Mixpanel ensures that its platform evolves not just with technology—but with real business impact in mind.

As enterprise teams strive to make data a strategic asset rather than a burden, Mixpanel’s CAB provides the blueprint for what’s next: insight at scale, AI-ready analytics, and faster decisions—everywhere.

Contact Us & Future-Proof Your Marketing with MarTechEdge!

In today’s fast-paced digital landscape, “going viral” is a tempting goal for many businesses — but is it actually the right one? Business Solutions Marketing Group, a digital marketing agency with over a decade of success supporting small businesses, thinks not.

With their latest campaign tagline, “Don’t Go Viral — Go Local,” the agency is redefining video marketing to focus on what matters most: bringing in real, local customers.

The Philosophy Behind “Go Local”

“The dream of ‘going viral’ can be a distraction for local businesses,”
— Linda Donnelly, Owner, Business Solutions Marketing Group

A viral video may gather attention from across the globe, but for a pizza shop in Camp Hill or a neighborhood salon, those views rarely convert into foot traffic. Business Solutions’ approach emphasizes geo-targeted video content that captures attention where it counts — within the business’s actual service area.

Backed by internal success metrics and supported by key industry research, this strategic pivot builds on three fundamental pillars.

1. Strategic Local Keywords: Capture Search Where It Counts

• Every video is optimized using location-specific keywords in:

  • Video titles and descriptions

  • On-screen captions and spoken content

• This method strengthens local SEO visibility — especially important considering:

  • 88% of consumers who search for local businesses on mobile engage within 24 hours
    [Source: Loopex Digital]

Result: Increased visibility in Google and YouTube search results for hyper-local intent queries.

2. Showcasing Local Landmarks: Visual Familiarity Builds Trust

• Incorporating recognizable community locations into the video background or storyline

• Examples include:

  • City signs, well-known buildings, parks, or events

• This helps viewers immediately connect with the brand as part of their neighborhood

Benefit: Builds a sense of authenticity and local trust, turning viewers into visitors.

3. Authentic Local Testimonials: Social Proof That Converts

• Encouraging real customers to share video reviews and success stories

• Testimonial videos are highly effective, with:

  • 77% of consumers more likely to buy after watching one
    [Source: Wyzowl]

Effect: Strengthens credibility and creates emotional resonance with local prospects.

Why Video? The Data Speaks for Itself

• 87% of businesses use video as a marketing tool
  [Source: HubSpot, 2024]

• Business Solutions Marketing Group’s own analytics show:

  • 24% increase in local search views and clicks using geo-tagged videos

  • 42% more direction requests and 35% more website clicks when visual content is added to Google Business Profiles
    [Sources: Melon Local, BSMG Press Release]

Integrated Services That Drive Results

This new video strategy doesn’t operate in isolation — it’s part of a broader ecosystem of services designed for local dominance:

Google Business Profile (GBP) Optimization

• Boosts discoverability and engagement

• A well-optimized GBP is 50% more likely to lead to a purchase
  [Source: Loopex Digital]

Reputation Management

• Monitoring and responding to reviews

• Driving consistent customer feedback to enhance visibility and trust

Simplified Programs for Busy Business Owners

• Turnkey content production

• Fully managed marketing execution

• Designed to let owners focus on operations while BSMG handles their digital reputation

Fame That Converts — Right in Your Backyard

Business Solutions Marketing Group is helping small businesses stop chasing likes and start attracting locals. Their hyper-local video marketing approach brings lasting value, increasing foot traffic, digital engagement, and customer loyalty — all without breaking the bank or overcomplicating strategy

“We empower small businesses to use video not for fleeting global fame, but for tangible, consistent local growth.”

— Linda Donnelly

This isn’t about being the next TikTok sensation. It’s about becoming the most recognized brand on Main Street.

Contact Us & Future-Proof Your Marketing with MarTechEdge!