Horizon Media Holdings has appointed Bob Lord as its new President, a pivotal leadership role aimed at accelerating the company’s growth. Lord brings over three decades of experience at the intersection of marketing, media, and technology, with a strong background in digital transformation. His leadership will focus on meeting client demands and creating value across Horizon’s diversified portfolio of agencies.

1. Horizon Media Holdings’ Structure

   • Parent Company Overview: Horizon Media Holdings is the parent company of Horizon Media, the world's largest independent media agency. It also oversees a diverse range of affiliate agencies, including Horizon Next (full-service marketing), Night Market (commerce), One Horizon (advertising), and others.
   • Bob Lord’s Role: As President, Bob Lord will be responsible for aligning Horizon’s businesses, integrating advanced technologies, and leading the company’s international strategy.

2. Bob Lord’s Career Background

   • Leadership in Technology: Lord’s career includes leadership positions in technology and marketing, notably as IBM’s first Chief Digital Officer. He drove the integration of AI and revolutionized IBM’s go-to-market strategy, including launching the Call for Code initiative.
   • Media and Marketing Leadership: Lord has held key positions at AOL, where he developed a programmatic media platform, and as Global CEO of Razorfish, where he led the company’s transformation and acquisition by Publicis Groupe.
   • Previous Roles and Board Memberships: Lord has served on the boards of companies such as Integral Ad Science and Williams-Sonoma, and currently teaches at Harvard Business School as an Executive Fellow.

3. Vision for Horizon Media Holdings

   • Growth and Innovation: Bill Koenigsberg, CEO of Horizon Media Holdings, praised Lord’s unique expertise at the intersection of technology and media. Lord’s leadership will drive Horizon's growth by utilizing advanced technology to solve client challenges and build scalable solutions.
   • Technology-Driven Solutions: Lord plans to modernize technology tool sets with AI, improving transparency into consumer data and optimizing return on ad spend (ROAS). He envisions using Large Language Models (LLMs) and real-time data insights to create an integrated marketing platform that delivers greater value for clients.

4. Bob Lord’s Personal Statement

   • Honored to Join Horizon: Lord expressed his excitement about joining Horizon Media Holdings, highlighting the company’s impressive reputation in delivering client-first media solutions.
   • Transformative Experience: After nearly a decade of working in AI, data, and quantum computing, Lord looks forward to bringing this experience back to the marketing industry, particularly in modernizing AI tools and enhancing consumer data transparency.

Bob Lord’s appointment as President marks a transformative step for Horizon Media Holdings. With his wealth of experience in digital transformation and innovation, Lord is poised to lead Horizon into its next phase of growth, modernizing its technology offerings and delivering cutting-edge solutions to meet the evolving needs of clients in a rapidly changing marketing landscape.