Postie, a leader in direct mail automation solutions, has appointed Phil Davis as its Senior Vice President (SVP) of Sales. This appointment marks a strategic milestone in the company’s mission to help large brands create more personalized and meaningful relationships with their customers through direct mail.

Phil Davis' Proven Expertise

Phil Davis brings over two decades of experience leading revenue teams and scaling high-margin businesses within the data and marketing technology sectors. His extensive background includes:

• Chief Business Officer at AtData (formerly TowerData): Contributing to business growth and leadership.
• CEO at RapLeaf (part of LiveRamp): A founding member that helped shape the company’s success.

His track record in strategic planning, go-to-market execution, and team building will significantly benefit Postie’s growth trajectory.

Leadership Perspective

Dave Fink, CEO & Co-founder of Postie, expressed confidence in Davis’s appointment:
"We hire slowly to ensure we get key hires right, and I couldn't be more confident in this new hire and partnership. Phil's extensive experience and leadership in the data and advertising space make him a valuable addition to our team. He understands the challenges marketers face and will be key in accelerating our growth."

Direct Mail Industry Resurgence

The direct mail industry is seeing a revival, with increasing effectiveness and addressability across a variety of demographics. USPS research reveals that millennials respond positively to direct mail, with:

• 85% of millennials taking time to review their mail.
• 52% of millennials are more likely to make a purchase from companies using both direct mail and digital marketing.

This growth is proving that direct mail remains a vital and powerful marketing channel, particularly when combined with modern technology.

Phil Davis on His New Role

Phil Davis expressed his excitement about joining Postie:
"I’m excited to join Postie to help lead and nurture this world-class team. Direct mail is an amazing channel for driving measurable results, and Postie's platform offers a modern, data-driven approach that empowers brands to succeed in today’s competitive landscape."