MotionPoint, the global leader in website translation and localization, has announced the acquisition of Key Content, a premier multilingual content marketing agency. This strategic move enhances MotionPoint’s capabilities, enabling the company to provide enterprise-level multilingual marketing solutions that deliver unique content at scale across various markets and languages.

Expansion of Services and Technology

With this acquisition, MotionPoint expands its technology and service offerings, positioning itself as a comprehensive provider of website translation, localization, and multilingual content marketing services. Key additions include:

• Multilingual SEO
• High-authority localized content
• Multilingual content creation

These services will allow MotionPoint to better support businesses with their multilingual content strategies, delivering tailored solutions across multiple languages and markets.

Statements from Leadership

Evan Kramer, CEO of MotionPoint, highlighted the significance of this acquisition:
"MotionPoint has long specialized in localizing websites and online portals. Now, with the integration of Key Content's marketing solutions, we are taking the next step to meet our customers' expanding needs. This acquisition enables us to help enterprises originate expertly crafted digital content that engages audiences more effectively."

He further emphasized MotionPoint’s commitment to delivering InLanguage, InCulture, and InMarket digital content solutions that foster authentic connections and drive measurable business outcomes.

Gonzalo Suarez, founder of Key Content, expressed his enthusiasm:
"In MotionPoint, we've found the ideal partner to elevate Key Content's impact. Together, we can offer unparalleled multilingual marketing solutions to customers worldwide." Although he will step back from day-to-day operations, Suarez will remain an advisor to the company.

Leadership Continuity

Pablo Navascués, Managing Director of Key Content, will continue in his role and report directly to Evan Kramer. With a background in leading Key Content since 2022, Pablo emphasized the shared vision of both companies:
"MotionPoint and Key Content share a unified perspective on the future of multilingual digital content—one that empowers customers to leverage a mix of tools and solutions tailored to their unique needs."

Vision for Multilingual Marketing in the Age of AI

The acquisition aligns with MotionPoint’s broader vision of redefining multilingual content marketing in the age of A.I.. Michelle Vann, EVP of Multilingual Marketing at MotionPoint, stated:
"As content quality becomes increasingly critical, we're focused on supporting businesses with solutions that streamline the creation of what we're calling InContent Marketing™. Our goal is to enable organizations to efficiently and effectively produce high-quality content that is InLanguage, InCulture, and InMarket."

Backing from Lightview Capital

Richard Erickson, Partner at Lightview Capital, MotionPoint's private equity backer, commented:
"This partnership amplifies MotionPoint's capability to deliver enterprise-class solutions, empowering customers to achieve their multilingual marketing objectives. We're excited to support the continued growth and innovation of both companies."

By integrating Key Content's innovative solutions, MotionPoint strengthens its ability to support multilingual marketing strategies for enterprises, setting a new standard for high-quality, scalable content production across global markets.