Ada, a leading AI platform trusted by global enterprises for exceptional customer service, has announced the appointment of Sal Uslugil as its Chief Revenue Officer (CRO). With an impressive legacy in scaling SaaS enterprises like MicroStrategy, Clarabridge, and Qualtrics, Sal’s expertise will drive Ada’s mission to redefine customer experiences at scale.

Ada’s Impact and Market Leadership

As customer expectations soar, Ada continues to rise to the challenge. Trusted by industry leaders such as Square, YETI, Canva, and Monday.com, Ada has powered over 5.5 billion interactions globally, delivering seamless and personalized customer experiences while keeping overhead costs in check.

Key highlights of Ada's achievements include:

• Strategic Partnerships: Collaborations with Microsoft and AWS fuel innovation and expand capabilities.
• Generative AI Success: Over the past year, Ada’s AI adoption grew 6.3x, with conversation volumes increasing 10x, proving its effectiveness in scaling automated customer service solutions.

Sal Uslugil’s Vision and Leadership

With nearly 30 years of experience in scaling SaaS businesses, Sal Uslugil brings unparalleled expertise in:

• Establishing new business units from scratch.
• Driving revenue growth into the hundreds of millions.
• Supporting global markets through strategic partnerships and operational excellence.

At Ada, Sal will oversee revenue generation, partnerships, and customer success, accelerating the platform’s exponential growth trajectory.

Sal Uslugil shared his enthusiasm:

"Ada is rewriting the playbook for customer service at scale, empowering businesses to deliver better, faster, and more personal experiences. Joining Ada means being part of a mission-driven team committed to reshaping how enterprises connect with their customers."

CEO’s Perspective

Mike Murchison, CEO of Ada, emphasized the importance of Sal’s appointment:

"Sal's joining us at the perfect time, as we build on our exciting growth in 2024. With his leadership, we’re doubling down on helping companies adopt impactful AI Customer Experience (ACX) strategies to achieve higher ROI and deliver personalized service effortlessly."

Real-World Impact of Ada

Ada’s solutions are transforming customer service across industries by delivering proactive, automated experiences. Key success stories include:

• monday.com: Reduced response times by 42%.
• Epos Now: Saved 60,000 human labor hours/month and achieved a 15% CSAT improvement within three months of launch.
• Brigit: Improved CSAT by 15% with Ada’s AI-powered solutions.

With deployment in minutes and seamless integration into existing systems, Ada ensures enterprises can deliver consistent, personalized service across voice, chat, email, and more.

The Road Ahead

As businesses increasingly prioritize proactive, AI-driven customer experiences, Ada remains at the forefront of empowering enterprises to scale efficiently. Sal’s leadership will solidify Ada’s position as the go-to AI platform for redefining customer service standards, enhancing customer loyalty, and driving operational efficiency.