Colossus Media LLC ("Colossus SSP"), a leading supply-side advertising platform, has partnered with Scope3, the foremost provider of carbon emissions data and reduction strategies for the media industry. This collaboration aims to revolutionize digital advertising by empowering brands and agencies to adopt high-performing green media solutions that balance sustainability and performance.

Partnership Overview

The integration of Scope3’s emissions measurement technology with Colossus SSP’s platform delivers actionable insights and tools for brands to minimize the carbon footprint of their digital advertising campaigns. This partnership underscores the shared commitment of both companies to decarbonizing the media industry and fostering responsible advertising practices.

Key Statements from Leadership:

• Lashawnda Goffin, CEO of Colossus SSP:
  "Our partnership with Scope3 broadens our offerings by enabling green media buying, which often translates into higher-performing campaigns. We’re thrilled to offer these capabilities as all brands demand higher-performing media solutions."
• David Fischer, Head of Ad Tech Platforms, Scope3:
  "Both Scope3 and Colossus SSP are purpose-driven organizations committed to enabling a sustainable and inclusive internet. Together, we’ll empower advertisers to make informed decisions about their media spend while advancing sustainability."

Key Benefits of the Integration

1. Green Media Solutions:

   • Access to green media products powered by Scope3, enabling clients to measure and reduce the environmental impact of their campaigns.

2. Enhanced Performance Outcomes:

   • Optimized programmatic solutions that are impactful, performant, and environmentally responsible.

3. Comprehensive Advertising Services:

   • A suite of tools addressing social, environmental, and performance goals, offering a complete package for modern advertisers.

4. Sustainability-Focused Publisher Budgets:

   • Publishers gain access to sustainability-driven budgets, supporting a more eco-conscious advertising ecosystem.

Driving Change in Digital Advertising

This collaboration positions Colossus SSP as a leader in sustainable advertising practices, combining Scope3’s emissions data with its expansive advertising reach to deliver:

• Strategic Audience Targeting: Campaigns that balance audience segmentation with environmental considerations.
• Simplified Implementation: Streamlined tools for adopting responsible advertising practices.
• Metrics Across Sustainability Initiatives: Insightful data to track and achieve environmental and performance goals.

Industry Impact and Forward Vision

The integration represents a significant step toward decarbonizing the advertising industry. By empowering advertisers with tools to align their campaigns with sustainability initiatives, Colossus SSP and Scope3 are fostering a more inclusive and environmentally conscious digital ecosystem.

Kristie MacDonald, SVP of Strategic Development at Direct Digital Holdings, summed it up:
"Our collaboration helps advertisers make informed, responsible choices that align with sustainability and performance goals, paving the way for a better future in digital media."