Criteo S.A., a global leader in commerce media, has announced the appointment of Michael Komasinski as its new Chief Executive Officer, effective February 15, 2025. Komasinski succeeds Megan Clarken, who is stepping down as CEO and Board member but will remain as a senior advisor to facilitate a smooth transition.

1. Comprehensive Search and Strategic Appointment

• The Board conducted an extensive search for a leader to guide Criteo’s next phase of AI-driven transformation.
• Michael Komasinski’s Background:
  • Over 20 years of experience in AdTech and retail media.
  • Proven expertise in global leadership, tech-driven strategies, and fostering inclusive workplaces.
  • Previous roles include Global CEO of Merkle and President of Global Data & Technology at dentsu.

2. Criteo’s Vision and Komasinski’s Leadership Goals

• Build on Criteo’s momentum as a commerce media powerhouse.
• Leverage advancements in AI and ecommerce to create hyper-personalized consumer experiences.
• Expand the company’s retail media solutions and drive shareholder value.

3. Notable Achievements of Michael Komasinski

• At dentsu:
  • Led AI integration across product platforms, resulting in significant enterprise wins.
  • Defined data-driven strategies that boosted client outcomes.
• At Merkle:
  • Oversaw a team of 14,000+ across 50+ locations globally.
  • Pioneered retail media consulting practices.

4. Megan Clarken’s Legacy and Transition

• Under Clarken’s leadership, Criteo transformed into a global AdTech leader.
• Her contributions positioned Criteo at the forefront of commerce and retail media innovation.
• Clarken’s senior advisory role ensures seamless leadership continuity.

Michael Komasinski’s appointment as Criteo’s CEO marks a pivotal moment in the company’s evolution. With a focus on leveraging AI, ecommerce trends, and personalized media strategies, Komasinski is poised to lead Criteo into its next chapter of growth and innovation.