DealerOn Inc., a leader in automotive Tier 3 marketing technology solutions, has joined forces with Lyteflo to transform EV merchandising for car dealerships. This innovative partnership equips dealers nationwide with advanced tools, reshaping the EV shopping experience on DealerOn websites and in showrooms. By addressing key buyer concerns and showcasing the benefits of EV ownership, this collaboration aims to boost EV lead conversion and accelerate EV sales.

1. Revolutionizing EV Merchandising

• Lyteflo's tools integrate seamlessly into DealerOn’s Vehicle Detail Pages (VDPs) to enhance engagement.
• Dealers gain innovative EV-centric features to attract and convert potential buyers.

2. Key Features of the Integration

• Ownership Cost Comparisons:
  • VIN-level breakdown of EV vs. ICE savings, including fuel and maintenance, highlighting affordability.
• Highlighted Incentives:
  • Automated integration of federal, state, and local tax savings to promote EV purchases.
• VDP Data Enhancements:
  • Rich EV metrics like charge times, battery warranties, and connector types for informed decision-making.
• Expanded Range Awareness:
  • (Coming soon) Interactive charging maps and range tools to alleviate range anxiety.
• Battery Health Reports:
  • (Coming soon) Real-time battery insights to build buyer confidence.
• Integrated Reporting:
  • Lyteflo reporting automatically synced with DealerOn dashboards for seamless data tracking.

3. Strategic Perspectives

• Ryan Osten, CEO of Lyteflo:
  • Highlighted the need for tailored EV sales strategies to increase velocity and empower dealers in the electric era.
• Ali Amirrezvani, CEO of DealerOn:
  • Emphasized the role of new technologies like EVs in shaping the future of automotive retail.

4. Support for EVs and Plug-in Hybrids

• Lyteflo's tools are designed to support both EVs and plug-in hybrids, ensuring a comprehensive solution for dealers adapting to evolving market trends.

The partnership between DealerOn and Lyteflo signifies a milestone in automotive retail innovation. By equipping dealerships with cutting-edge tools and EV-centric data, this collaboration empowers dealers to meet the growing demand for EVs, enhance customer experiences, and drive sales success in the electric vehicle era.