Braze, a leading customer engagement platform, has entered a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. This acquisition is expected to enhance AI-driven personalization by integrating reinforcement learning agents into the Braze platform, enabling hyper-personalized customer experiences at scale.

The Power of AI Decisioning in Customer Engagement

1. OfferFit’s AI-Driven Personalization

• Uses multi-agent reinforcement learning to optimize cross-channel customer journeys.

• Enhances personalization by analyzing hundreds of characteristics within messages.

• Automates experimentation, eliminating manual A/B testing for marketers.

2. Braze’s Vision for Agentic AI

• Builds on the Project Catalyst initiative to automate and optimize customer engagement.

• Integrates real-time AI decisioning into Journeys, Content, and Incentives.

• Strengthens BrazeAI’s capabilities in stream processing and cross-channel messaging.

Strategic Benefits of the Acquisition

• Deeper AI integration: Braze will incorporate OfferFit’s reinforcement learning models for enhanced message relevance and intelligent optimization.

• Improved customer retention: AI-driven hyper-personalization will boost engagement and increase conversions.

• Accelerated innovation: OfferFit’s team will collaborate with Braze on AI-powered experimentation and decision-making.

Leadership Insights

Bill Magnuson, Cofounder & CEO, Braze:
"With OfferFit, we’re defining the next chapter of AI-driven customer engagement—leveraging reinforcement learning to enhance personalization, optimize messaging, and build deeper customer relationships."

George Khachatryan, Cofounder & CEO, OfferFit:
"Joining forces with Braze allows us to scale our AI-powered decisioning technology, empowering brands with next-level automation and optimization."

Closing & Next Steps

• The acquisition is set to close by July 31, 2025, subject to regulatory approvals.

• Braze will provide further details in its Fourth Quarter Fiscal Year 2025 Financial Results Conference Call on March 27, 2025.

Kargo, a leader in breakthrough advertising solutions, has achieved an impressive 96% growth in connected TV (CTV) advertising in 2024. This success is driven by AI-powered contextual targeting, commerce-driven dynamic ads, and high-impact creative formats that deliver measurable results for major brands like American Eagle, Mondelēz, and Post Consumer Brands.

Innovations Fueling Kargo’s CTV Success

1. Context: Scene-Level Targeting with Moments

• Analyzes streaming video content to match ads with relevant scenes, emotions, and dialogue.

• Results: A major retail brand using Moments targeting saw 4x brand familiarity and 2x brand preference.

2. Commerce: Dynamic Product Ads (DPA)

• Customizes CTV ads with real-time product catalog updates, geo-targeting, and behavioral data.

• Results:

  • A CPG brand achieved 3x lift in purchase intent and a $2 ROAS.

  • Mondelēz saw 10x higher conversion rates and 12% more buyers.

3. Creative: AI-Driven High-Impact CTV Ads

• Squeezeback Ads: Display ads while content streams, maximizing attention.

  • Results: A CPG brand’s live sports campaign saw 36% lift in favorability and 31% higher consideration.

• Narrative AI Ads: Uses machine learning to create high-quality video ads without pre-existing assets.

  • Results: A beverage brand increased millennial engagement by 46% and improved cost-efficiency by 75%.

• Branded Canvas & Glass Ads: Leverages Smart TVs and app user experiences for immersive ad experiences.

  • Results:

    • Post Consumer Brands achieved 5x lift in purchase intent on LG TVs.

    • A major airline saw 14x increase in frequent flyer consideration and 19x boost in brand preference.

The Future of CTV Advertising

Kargo’s focus on streaming video processing, AI, and machine learning ensures a privacy-first, high-performance ad ecosystem. With next-generation ad formats, real-time customization, and precise targeting, Kargo is shaping the future of CTV advertising.

Eric Hoffert, CTO of Kargo:
"Our AI-powered CTV portfolio delivers measurable brand lift and revenue growth for advertisers, while creating new monetization opportunities for publishers. The future of CTV advertising is here, and Kargo is leading the way."

Able&Co. has once again solidified its position as a leader in branding, advertising, and marketing, winning more than 30 prestigious awards in 2025. Recognized for its strategic creativity, impactful storytelling, and data-driven marketing solutions, the agency continues to drive success across real estate, healthcare, technology, and consumer industries.

Since 2012, Able&Co. has earned over 150 accolades across print, digital, broadcast, and integrated campaigns—demonstrating a long-standing commitment to creative excellence and measurable business impact.

2025 Award Highlights

Home Builders Association of Raleigh-Wake County – MAME Awards (8 Awards)

Honored for its work with The Jim Allen Group, including:

• Best Print Ad

• Best Special Promotion

• Best Signage

• Best Digital Marketing Campaign

• Best Social Media Campaign

• Best Graphic Continuity

• Best Email & Rich Media Campaign

• Best Overall Marketing

Home Builders Association of North Carolina – STARS Awards (6 Awards)

Statewide recognition for excellence in real estate marketing, including:

• Best Marketing Campaign for an Associate

• Best Website for a Community & Associate

• Best Video Project

• Best Brochure or Newsletter

National Association of Home Builders – The Nationals (3 Awards)

National-level recognition for:

• Best Overall Advertising Campaign

• Best Print Campaign

• Best Radio Commercial/Campaign

Academy of Interactive & Visual Arts – W³ Awards (2 Awards)

Celebrated for digital creativity and interactive experiences, including:

• i4DM Website Brand Launch

• JAG Spin to Win: The Game of Life

Service Industry Advertising (SIA) Awards (13 Awards)

Recognized across multiple industries (real estate, education, retail) for:

• Digital Video Advertisement

• Integrated Marketing Campaign

• Website Design

• Streaming/On-Demand Content

American Advertising Federation Triangle Chapter – ADDY Award

• Best Self-Promotion for the Festive Fables holiday campaign

The Able&Co. Impact

With expertise spanning real estate, healthcare, technology, and consumer brands, Able&Co. continues to lead with innovative branding and marketing solutions. Notable projects include:

• The Jim Allen Group – Award-winning real estate marketing

• PUGGLE® – Medical product brand launch

• GuilfordWorks – Public sector marketing initiative

Commitment to Creative Excellence

"Our mission has always been to blend creativity with strategy to drive real business impact," said Jenny Taylor, President & Chief Growth Officer at Able&Co. "These honors reflect our team's dedication to pushing the boundaries of branding and marketing."

Every product tells a story, and in e-commerce, that story begins with a compelling product description. More than just text, product descriptions serve as digital salespeople, influencing purchasing decisions, improving search visibility, and addressing customer concerns.

With Generative AI, retailers can now scale high-quality, SEO-optimized, and engaging product descriptions faster than ever, ensuring every detail resonates with potential buyers.

The Business Impact of Effective Product Descriptions

Research underscores the importance of clear and informative product descriptions:

• 82% of shoppers consider product descriptions highly influential in their purchasing decisions (Field Agent Digital Shopper Report).

• 20% of shoppers abandon purchases due to incomplete or unclear product information (Nielsen).

Well-crafted descriptions enhance clarity, brand identity, search rankings, and conversion rates. However, many retailers struggle with scalability, consistency, and brand alignment, leading to poor shopping experiences.

Generative AI offers a scalable solution, enabling businesses to produce consistent, high-quality descriptions that match brand voice and improve engagement.

Best Practices for High-Performing Product Descriptions

1. Align Descriptions with Brand Voice

Maintaining a consistent tone and messaging ensures a unified brand identity across all product listings. AI-powered tools can help tailor content to align with brand personality while engaging the target audience.

2. Highlight Key Differentiators

Product descriptions should showcase unique features, craftsmanship, and use cases, helping customers understand the value proposition at a glance.

3. Integrate Storytelling & Lifestyle Positioning

Narratives that connect with customer aspirations and lifestyle preferences make products more relatable and appealing. Pairing suggestions and trend alignment further enhance desirability.

4. Prioritize SEO Optimization

Using keyword-rich descriptions boosts search rankings while maintaining an authentic and engaging tone. AI-driven tools can adapt content dynamically to align with trending search terms.

5. Ensure Content Accuracy & Governance

To maintain credibility, AI-generated descriptions should undergo human verification and refinement. Retailers should implement structured content governance to prevent inconsistencies or inaccuracies.

Case Study: Infocepts’ AI-Powered Product Descriptions for E-Commerce Success

Infocepts implemented a Generative AI-driven solution for a major e-commerce retailer, optimizing Amazon product listings. The AI system delivered:

• Enhanced Content Quality – AI-generated descriptions were refined to match the retailer’s brand voice and product messaging.

• Accelerated Content Creation – Automation reduced writing time, enabling faster product listings.

• Human-Verified Accuracy – A structured verification process ensured descriptions were engaging, accurate, and conversion-driven.

• SEO Optimization – Integrated trending keywords improved search visibility and traffic, leading to increased sales.

This implementation highlights how AI-powered content generation can scale e-commerce product descriptions while maintaining quality and consistency.

Unlock New E-Commerce Opportunities with Infocepts’ Generative AI Solutions

In today’s competitive e-commerce landscape, compelling product descriptions can be the difference between a sale and an abandoned cart. Infocepts’ Generative AI solutions help retailers elevate product descriptions beyond static text, creating engaging narratives that enhance customer experience and boost conversions.

Infocepts ensures seamless AI integration, balancing efficiency, SEO optimization, and brand integrity to drive measurable business success.

Selro, a leading multichannel eCommerce management platform, has announced a new integration with HubEurope, a trusted European fulfilment provider. This collaboration offers online sellers a seamless and automated solution to manage orders, control inventory, and access competitive shipping rates - ensuring faster, more efficient fulfilment.

Addressing Seller Needs with a Powerful Partnership

With the rise of multichannel eCommerce, sellers face challenges in order fulfilment, inventory synchronisation, and shipping costs. This partnership is designed to solve these issues by combining Selro’s advanced inventory and order management tools with HubEurope’s extensive fulfilment network and carrier relationships.

Benefits of the Selro & HubEurope Integration

1. Simplified Order Fulfilment

Orders from Amazon, eBay, Shopify, and other platforms are automatically sent to HubEurope, ensuring fast and accurate processing.

2. Real-Time Tracking for Better Customer Experience

Automated tracking updates enhance post-purchase transparency, keeping customers informed and reducing support queries.

3. Seamless Inventory Management

Stock levels sync across all sales channels in real time, preventing overselling and stockouts.

4. Cost-Effective Shipping

HubEurope’s strong courier relationships provide Selro users with competitive shipping rates, built-in insurance, and the flexibility to adapt to carrier disruptions.

5. Scalable for Business Growth

Whether for small businesses or high-volume sellers, this integration streamlines operations and supports expansion across multiple marketplaces.

Revolutionising eCommerce Logistics

“As part of our commitment to helping online sellers succeed, we are thrilled to partner with HubEurope,” said a Selro spokesperson. “This integration ensures our users benefit from a fast, reliable, and cost-effective fulfilment network, while HubEurope customers gain the added advantage of accessing Selro’s multichannel platform for inventory and order management.”

With Selro and HubEurope’s combined capabilities, sellers can now operate more efficiently, reduce costs, and improve customer satisfaction—making eCommerce fulfilment more seamless than ever.

Beyond Trending, a strategic public relations and communications firm, is celebrating five years of continued growth and client success. Serving tech companies, venture capital firms, and nonprofit organizations, the agency has built a reputation for securing meaningful exposure through impactful storytelling. With an 89% client retention rate and a 48% average year-over-year revenue increase, Beyond Trending is just getting started.

Five Years of Industry Success

As many large PR firms struggle to hit revenue targets, niche and emerging agencies like Beyond Trending stand out for their tailored, high-impact strategies. The agency has maintained a long-term client engagement average of 2-3 years, consistently delivering top-tier media placements that drive measurable business outcomes.

Beyond Trending’s clients have been featured in Fortune, Forbes, Business Insider, TechCrunch, Bloomberg Television, USA Today, Fox Business, and BBC. Clients have also earned industry recognitions such as:

• Forbes 30 Under 30 list placements

• RSAC Innovation Sandbox designation

• SINET16 Innovator Award

• Representation of its first publicly traded enterprise client in 2024

Edtech leader Amanda DoAmaral, founder & CEO of Fiveable, credits Beyond Trending with playing a key role in the company's success:
"Beyond Trending was a catalyst for helping Fiveable grow. The PR approach was always thoughtful and strategic, resulting in features in publications like Business Insider and TechCrunch."

A Foundation Built on Values and Differentiation

Unlike traditional PR agencies that prioritize scale over service, Beyond Trending remains committed to its core values, ensuring that every strategy is custom-built for long-term impact.

The agency’s approach is rooted in deep client collaboration and strategic media placement, rather than the industry-standard “pray-and-spray” method. Sergio Paluch, founding partner at VC firm Beta Boom, shared his experience:
"The Beyond Trending team took their time to truly understand our story and what made us unique. They created a multi-pronged PR plan executed with precision. The results speak for themselves."

Leadership and Industry Impact

Founder & CEO Liza Vilnits has positioned Beyond Trending as a thought leader in the PR space. She has shared insights on TechCrunch, gener8tor, and Lowcountry Local First stages while educating hundreds of founders and executives through private webinars and training sessions.

"Today's clients want more than a one-size-fits-all strategy. They need a PR partner as committed to their success as they are," says Vilnits.

Looking Ahead

As Beyond Trending enters its next phase of growth, the agency remains focused on elevating industry standards, building strong client relationships, and delivering PR strategies that make a real impact.

Stagwell, the challenger network transforming marketing, is hosting its 2025 Investor Day virtually, where executives will outline the company’s next phase of growth. The event will feature key strategic initiatives, including a plan to reach $5 billion in annual revenue by 2029, an $80 to $100 million cost savings initiative, and a simplified capital structure.

A livestream of the event begins at 10 a.m. ET on April 2, 2025, with a recording available later at Stagwell’s official website.

Announcements from Investor Day

"5 x 5" Initiative: $5 Billion Revenue Target by 2029

Stagwell is launching its "5 x 5" plan, aiming for:

• $5 billion in revenue

• $1 billion in adjusted EBITDA

• No increase in debt ratios

CEO Mark Penn emphasized the company's rapid ascent, stating,
"Three years ago, many doubted we would reach $3 billion in revenue. We proved them wrong. Now, we enter Phase II of our growth strategy to scale even further."

$80 to $100 Million Cost Savings Through AI Efficiency

Stagwell has identified AI-driven efficiencies that will save between $80 to $100 million over the next 18 to 24 months. Key milestones include:

• $60 to $70 million in savings by the end of 2025, reflected in FY26 results

• Remaining savings completed by 2026

These initiatives will significantly enhance adjusted EBITDA by streamlining workflows and optimizing employee productivity.

Simplifying Capital Structure for Market Appeal

To improve investment attractiveness, Stagwell is eliminating its two-class share structure by converting Class C shares into Class A publicly traded common stock. This move will:

• Simplify the company’s capital structure

• Enhance stock liquidity and attractiveness for institutional investors

Business Unit Restructuring for Greater Alignment

Stagwell is reorganizing its business units to better reflect how clients engage with its services. The company’s new structure will include:

• Marketing Services

• Media and Commerce

• Advocacy (political and nonpolitical communications)

• Digital Transformation

• Stagwell Marketing Cloud

The transition will also lead to a more streamlined financial reporting process later this year.

Strategic Partnerships for AI-Driven Insights

Stagwell is strengthening its data capabilities through a new partnership with Palantir. This collaboration will:

• Enhance performance media targeting by integrating Stagwell ID Graph with Palantir’s AI-driven analytics

• Complement Stagwell’s existing partnership with Adobe for advanced content management

• Enable clients to access a suite of new data and content services launching later this year

Appointment of Inaugural Chief AI Officer

Stagwell is reinforcing its commitment to AI innovation by appointing John Kahan as its first-ever Chief AI Officer. Kahan, who previously held leadership roles at Microsoft and IBM, will:

• Oversee AI integration across Stagwell’s global network

• Drive AI-powered solutions to enhance marketing effectiveness

Affirming 2025 Financial Guidance

Stagwell reaffirmed its full-year 2025 guidance, reflecting a strong start to the year:

• 8% total growth in net revenue

• Adjusted EBITDA between $410M - $460M

• Free cash flow conversion above 45%

• Adjusted EPS between $0.75 - $0.88

This guidance accounts for anticipated acquisitions or dispositions in 2025.

Stagwell’s 2025 Investor Day underscores its position as the fastest-growing major advertising holding company. With a bold "5 x 5" growth strategy, AI-driven efficiencies, and a streamlined business structure, Stagwell is well-positioned for sustained expansion in the coming years.

Revuze has launched ActionHub, an AI-driven insights platform that transforms voice-of-consumer (VoC) data—from reviews, social media, and surveys—into concrete business recommendations. By leveraging large language models (LLMs) and advanced AI, ActionHub enables brands to improve product development, marketing strategies, consumer insights, and eCommerce performance.

Driving Better Decisions Across the Product Lifecycle

ActionHub provides brands with four core hubs, each designed to enhance decision-making and execution:

• Product Hub – Optimizes product innovation and development based on real consumer feedback.

• Marketing Hub – Provides AI-driven insights to refine campaigns, messaging, and branding strategies.

• Consumer Insight Hub – Delivers deep, category-wide analysis to improve customer engagement and satisfaction.

• eCommerce Hub – Enhances product positioning, listing performance, and online conversion rates.

"We're enabling smarter strategies and tactics with measurable results, helping our clients achieve their OKRs and KPIs," said Revuze CEO Guy Yair.

Turning Consumer Feedback into Strategic Actions

ActionHub uses AI and machine learning to process large-scale consumer feedback, delivering real-time insights that brands can act on. Key capabilities include:

• Competitive Intelligence – Benchmark against competitors and adapt to industry trends.

• Automated Content Optimization – Generate data-backed marketing materials and product descriptions.

• Targeted Product Innovation – Identify unmet customer needs and improve product features.

• eCommerce Performance Enhancements – Optimize product listings and enhance online customer experience.

"Brand loyalty is eroding, customer expectations are rising, and competition is fiercer than ever," said Mr. Yair. "By leveraging custom LLMs and comprehensive VoC data, ActionHub helps brands implement real-world solutions that drive measurable impact—not just high-level recommendations."

With Revuze’s ActionHub, brands can move beyond passive insights and take AI-powered actions that improve market intelligence, product innovation, marketing effectiveness, and eCommerce success. In an increasingly fragmented market, AI-driven consumer insights are key to staying ahead.