News

Personize Launches Generative Personalization Engine to Redefine Sales and Marketing

Personalization has been the holy grail of marketing for years, but despite countless promises, most “personalized” campaigns still feel like spray-and-pray with a first-name merge tag. Personize™ thinks it has the fix—and it’s betting big on a new AI category to prove it. The company today announced the launch of its Generative Personalization Engine (GPE), a new class of software designed to...

marketing 23 Sep 2025

Kenect Unveils Voice AI to Streamline Dealership Service Operations

When customers call an auto dealership, chances are they’re not looking for a sales pitch—they just want service: schedule an oil change, get an update on a repair, or figure out which department to talk to. Kenect, a Utah-based provider of AI tools for dealerships, believes those calls are overdue for an upgrade. This week, the company rolled out Voice AI, a 24/7 virtual receptionist designed to...

artificial intelligence 23 Sep 2025

Statara Hires Albert Morales to Drive Expansion Into New Markets

Statara, a data-focused communications and public affairs firm, has tapped Albert Morales as its new Senior Director of New Markets—a move that signals the company’s intent to expand its national footprint in campaign strategy and messaging. Morales brings more than 20 years of experience working with advocacy groups, corporations, and political organizations. At Statara, he’ll focus on enhancing...

hr 23 Sep 2025

Society Brands Taps iHeartRadio, Launches National Campaign and Talent Collective

Society Brands, a tech-enabled consumer products company known for snapping up and scaling direct-to-consumer (DTC) health and personal care labels, is finally stepping onto the national stage. The company just announced its first nationwide marketing campaign with iHeartRadio—an ambitious move that will put its portfolio in front of millions of podcast listeners. The campaign isn’t small...

advertising 23 Sep 2025

EQT Sells Remaining Stake as TELUS Digital Acquisition Moves Forward

EQT has agreed to sell its remaining stake in TELUS Digital as part of TELUS Corporation’s proposed acquisition of the company, marking the end of EQT’s nearly decade-long investment journey. The transaction underscores EQT’s success in transforming TELUS Digital into a global technology and digital services leader. From BPO to Global Digital Powerhouse Since EQT’s initial investment in 2016...

customer experience management 22 Sep 2025

MindStir Media Offers Flexible Financing to Make Self-Publishing More Accessible

MindStir Media, an award-winning self-publishing company, is easing the financial burden for authors by offering flexible financing options through Affirm. The move allows writers to spread the cost of professional publishing services into manageable monthly payments, making it easier than ever to bring their books to market. Financing That Fits Every Author MindStir Media’s packages combine...

financial technology 22 Sep 2025

Portside Marketing Named Top 3 Marketing Specialist in Denton County

Denton County-based Portside Marketing has been officially recognized as one of the Top 3 Marketing Specialists in the region, marking the agency’s 13th consecutive year earning the honor. The recognition reflects its consistent track record in delivering measurable results across SEO, website design, and logo creation. Delivering Results That Matter Founded to help local businesses stand out...

business 22 Sep 2025

Allison Worldwide Appoints Hank Kosinski as Chief Creative and Marketing Officer

Allison Worldwide, a Stagwell (STGW) agency, has tapped Hank Kosinski as its new Chief Creative Officer and Chief Marketing Officer, effective October 1. Kosinski brings more than 20 years of experience shaping iconic campaigns for global brands including Microsoft, Nike, Coca-Cola, Lego, Heineken, Mercedes-Benz, and Pfizer. A Proven Global Creative Leader Before joining Allison, Kosinski was...

marketing 22 Sep 2025