Stripo, a leading email design platform, has launched the Email Marketing Trends 2025 guide, offering marketers a roadmap to refine their strategies and tackle the challenges of the coming year. This free resource provides practical insights to help businesses achieve measurable results in an increasingly competitive digital environment.

• AI in Email Marketing:
  • The growing influence of artificial intelligence is transforming email marketing by enabling hyper-personalized campaigns, automating data-heavy tasks, and enhancing analytics.
• Enhanced Email Security:
  • With growing concerns about data privacy, the guide emphasizes the importance of implementing stronger email security measures, such as BIMI and single sign-on (SSO) for safeguarding customer data.
• Accessibility and Inclusivity:
  • As inclusivity becomes a priority for brands, the guide highlights the need to design accessible, user-friendly emails that cater to all audiences, ensuring compliance with accessibility standards.
• Interactivity:
  • The guide emphasizes how incorporating interactive elements in emails can significantly improve engagement and user experience.

Why This Guide is Essential for Marketers

• This comprehensive guide is designed to help marketers adapt their strategies to meet the challenges of 2025 and discover new opportunities.
• Stripo has collaborated with email marketing experts and industry leaders for the second year in a row to provide a clear, actionable framework for building campaigns that connect and perform.

Words from the Experts

“We believe these trends will not only help you adapt your campaigns to meet the challenges of 2025 but also inspire new approaches, solutions, and ideas. If your strategy isn’t ready yet, now is the time to start. If it is, evaluate it through the lens of these key trends,” said Olha Onykiienko, Head of Content at Stripo.

The Email Marketing Trends 2025 guide from Stripo offers essential tools and insights to help businesses stay ahead in a rapidly evolving digital marketing landscape. Whether refining an existing strategy or planning for the future, this guide equips marketers with the knowledge needed to create high-performing, secure, and inclusive email campaigns.

Glassbox, a premier provider of AI-powered customer intelligence solutions, has announced a strategic partnership with Liquid PC, a leading distributor of advanced technology products. This partnership will significantly extend access to Glassbox’s innovative digital experience platforms, enabling more organizations to optimize online customer journeys and drive better business outcomes.

• Broader Reach:
  The collaboration grants Glassbox access to Liquid PC’s extensive network of technology resellers, including top industry players such as CDW, Zones, Insight, TD Synnex, SHI International, SoftwareOne, and NTT DATA.
• Streamlined Access to Solutions:
  Liquid PC will help ensure that Glassbox’s digital experience analytics solutions are easily accessible to organizations worldwide, delivering insights that elevate digital strategies.
• Improved Business Outcomes:
  This partnership aims to empower companies to leverage Glassbox’s advanced digital analytics to optimize engagement and customer experiences, fostering growth.

Statements from Key Leaders

• Alex Richards, VP of Partnerships at Glassbox, expressed excitement over the partnership, noting, “By leveraging Liquid PC's established relationships, we can make our advanced solutions more accessible to companies worldwide, empowering them to unlock growth potential.”
• Courtney Colla, Director of Sales at Liquid PC, emphasized the growing demand for digital experience management tools and stated, “We’re proud to support Glassbox’s mission to help companies improve their digital customer journeys.”

This strategic partnership between Glassbox and Liquid PC strengthens Glassbox’s global reach, offering more businesses the opportunity to harness AI-powered analytics and enhance their digital customer experiences. With streamlined access to Glassbox’s offerings, companies can now drive better engagement and improve their overall business outcomes.

EarnOS, a leading Web3 platform, is revolutionizing digital engagement by offering instant global stablecoin rewards and AI-powered semantic analysis to create seamless, frictionless connections between brands and consumers. Built on the XION blockchain, EarnOS ensures privacy, decentralization, and rewards for genuine interactions, giving both users and brands a platform where "everyone wins."

• Instant Stablecoin Rewards:
  EarnOS replaces intrusive ads with rewards for users who engage with campaigns, allowing them to spend rewards through the EarnOS Debit Card in the real world.
• Privacy-Focused:
  The platform uses zkTLS technology and a decentralized knowledge graph to keep personal data safe, while still enabling brands to interact with users in a meaningful way.
• AI-Powered Experience:
  With semantic analysis, EarnOS tailors campaigns based on users' digital footprints, offering relevant, non-intrusive experiences that resonate with consumers' needs.
• Web3 Engagement:
  By utilizing Web3 technologies, EarnOS fosters authentic, frictionless brand-user relationships, turning traditional advertising spend into consumer rewards.

Phil George's Vision for EarnOS

“Great technology should be invisible,” says Phil George, Founder of EarnOS. He highlights the platform’s ability to transform $1T in advertising spend into rewards for consumers, creating a win-win environment for both users and brands, where personal data remains secure and user interaction drives value.

Strategic Partnerships and Investment

EarnOS has secured $5 million in funding and has 320,000+ users. Their growth is fueled by partnerships with major brands like Uber, leveraging the XION blockchain and zkTLS to ensure privacy and performance-based ad spend. This innovation is supported by industry leaders like Burnt Banksy, Founder of XION, and Salvador Gala, General Partner at EV3, who both emphasize the platform’s potential to reshape digital advertising.

With the launch of its mainnet beta in January, EarnOS is set to redefine privacy-first advertising, empowering consumers with rewards and transparency, while providing brands with tools for more effective, meaningful engagement. The platform’s seamless integration of Web3 technologies, AI-powered insights, and privacy-first practices positions it to lead the next wave of digital advertising.

CallRail, an AI-powered lead intelligence platform, has released a report titled “From Conversations to Conversions: How Small Businesses Can Market Smarter.” The study analyzes 1.1 million leads across industries like automotive, financial services, healthcare, legal, real estate, and more, offering valuable benchmarks for small businesses to evaluate marketing channel performance.

Small businesses often struggle with growth due to limited resources, constrained budgets, and the complexity of multi-channel strategies. By identifying impactful marketing channels, businesses can enhance their ROI, improve customer acquisition, and drive profitability.

Key Insights from CallRail's Report

1. Top Channels Driving Conversations

   • Google Ads (37%), Google My Business (23%), and organic search (22%) lead across industries.
   • These channels generate the majority of calls and text messages, offering a roadmap for data-driven marketing decisions to attract qualified leads.

2. Impact of Missed Calls

   • Missing calls can hurt business growth significantly, with 85% of unanswered callers unlikely to call back.
   • Industries with the highest missed call rates:
     • Healthcare: 32%
     • Legal: 28%
     • Home Services: 14%
     • Real Estate: 9%

3. Channels Driving Qualified Leads and Sales Appointments

   • Channels yielding the highest qualified leads include:
     • Google Ads (47%)
     • Organic search (23%)
     • Google My Business (15%)
   • For converting leads into sales appointments:
     • Google Ads (36%)
     • Google My Business (32%)
     • Organic search (18%)

4. Keyword Strategies for Better Targeting

   • Optimized keywords should reflect customer intent, such as:
     • "Near me" searches (e.g., "plumbers near me").
     • Industry-specific phrases (e.g., "personal injury lawyer").
     • Niche terms like "bridge financing" (financial services) or "land for sale" (real estate).

CallRail's report highlights the importance of insights into customer conversations for small business success. Leveraging the right marketing channels and keywords can unlock growth opportunities, refine strategies, and cater to industry-specific needs. CallRail’s Call Tracking and Conversation Intelligence® tools empower businesses to track performance, maximize ROI, and achieve sustained growth.

Full Circle Insights has launched ABM Performance, an account-based marketing (ABM) tracking solution built natively for Salesforce. This new solution aims to align sales and marketing teams to optimize ABM strategies and drive better results.

ABM Performance provides a unified view of person-level and account-level data by integrating with ABM intent tools. It enables teams to make informed, data-driven decisions on high-value accounts, enhancing growth and collaboration.

Key Features of ABM Performance

1. Alignment of Sales and Marketing Teams

   • ABM Performance bridges the gap between sales and marketing through a shared framework based on the Forrester Revenue Waterfall™ methodology.
   • This alignment ensures a seamless buyer journey by making every account's status visible and actionable.

2. Data-Driven Insights for ABM Strategies

   • Offers clear, actionable insights to:
     • Identify and address pipeline gaps.
     • Accelerate pipeline velocity.
     • Optimize the buyer journey for better conversion rates.

3. Native Integration with Salesforce

   • Tracks, stores, and leverages historical data directly within Salesforce.
   • Enables B2B marketers to compare ABM funnel metrics across different time periods to refine marketing spend and improve performance.

4. Integration with Leading Intent Data Providers

   • Compatible with platforms such as Bombora, Demandbase, and 6sense.
   • Accurately tracks campaign attribution and account activation, covering the journey from target account selection to closed/won deals.

Quotes from Leadership

• “Marketers have long faced challenges with sales adoption in ABM success. ABM Performance provides a shared framework that aligns sales and marketing, ensuring actionable results,” said Jacek Materna, CEO of Full Circle Insights.
• “Success in ABM requires fully engaged sales teams equipped with actionable data. ABM Performance ensures smarter, faster deal closures,” Materna added.

Full Circle Insights’ ABM Performance is a game-changer for B2B marketers and sales professionals. By integrating with Salesforce and leading intent tools, it ensures a data-driven, collaborative approach to ABM strategies. Teams can now better track, analyze, and optimize their efforts to achieve faster, smarter results.

Button, a leader in mobile commerce optimization, has partnered with Linktree, the widely used "link in bio" platform for creators. This integration introduces Button’s AI-powered dynamic links to Linktree’s 50+ million users, enhancing shopping journeys with higher conversions and personalized experiences.

Linktree empowers creators to curate, grow, and monetize their content across platforms like Instagram, TikTok, and YouTube. With the launch of Linktree Shops in March, the platform solidified its mission to streamline creator-driven shopping experiences, ensuring smooth journeys and accurate commission attribution.

Key Highlights of the Collaboration

1. Enhanced Shopping Journeys with AI-Powered Dynamic Links

   • Button’s dynamic links direct users to the most relevant shopping destination, such as retailer apps, ensuring tailored and seamless purchasing experiences.
   • This optimization simplifies the shopping process while driving higher conversion rates and boosting revenue.

2. Seamless Integration for Creators and Brands

   • Linktree’s integration with Button provides creators with tools to deliver smarter shopping experiences.
   • Key benefits include:
     • Faster navigation to checkout.
     • Improved revenue generation for creators and brands.

3. Impact on Social Commerce

   • Button’s technology has proven to significantly increase conversion rates:
     • +175% on Facebook.
     • +230% on Instagram.
     • +100% on TikTok.
   • This partnership represents a shift in social commerce, turning content into actionable, revenue-generating moments.

4. Leadership Perspectives

   • Sam Else, Sr. Director of Business Development at Linktree:
     • “This collaboration ensures every tap counts, driving audiences straight to checkout while benefiting creators and brands.”
   • Michael Jaconi, CEO of Button:
     • “Creators deserve technology that bridges content and commerce. Button and Linktree are transforming the future of social commerce together.”

Button’s history of driving over $12 billion in sales makes it a game-changer in commerce intelligence. Its integration with Linktree empowers creators to recommend products effortlessly, ensuring a smooth and revenue-generating shopping experience. As social commerce evolves, tools like Button’s linking solutions will redefine how creators and retailers connect with audiences.

Datamaran, a leader in ESG governance software, has appointed Sebastian Hempstead as its first Chief Commercial Officer (CCO). This appointment follows the company’s successful $33 million Series C funding round in September 2024, reflecting its commitment to expanding in the US market and enhancing its innovative AI-driven platform.

Sebastian brings extensive expertise in driving growth within the B2B SaaS sector, positioning him to spearhead Datamaran’s ambitious growth and commercial strategy.

1. Sebastian Hempstead’s Leadership Experience

   • Over 15 years of experience driving revenue growth and scaling operations.
   • Key roles at companies such as GoCardless, Streetbees, Idio/Episerver, and Brandwatch.
   • Former go-to-market strategy advisor to Datamaran (2017–2021), giving him unique insights into the company’s vision.
   • Proven track record of exponentially increasing revenue.

2. Strategic Vision for Growth

   • Hempstead’s appointment aligns with Datamaran’s expansion plans, particularly in the US.
   • Focus areas include:
     • Enhancing generative AI initiatives.
     • Scaling customer success operations.
     • Building strategic partnerships to meet growing demand for ESG governance solutions.

3. Support from Datamaran’s Leadership

   • CEO Marjella Lecourt-Alma expressed confidence in Hempstead’s ability to drive commercial growth, stating,
     • “Sebastian’s expertise will be instrumental as we expand our US presence. This milestone signifies an exciting chapter for Datamaran.”

4. Enhancing ESG Governance Amid Tightening Regulations

   • Datamaran’s AI-powered platform enables businesses to:
     • Address ESG risks and opportunities effectively.
     • Navigate compliance challenges with tightening regulations.
     • Achieve sustainability goals and build long-term resilience.

Sebastian Hempstead’s appointment marks a significant milestone in Datamaran’s journey toward becoming the market leader in ESG governance software. With his expertise and the company’s commitment to innovation and expansion, Datamaran is poised to transform how organizations approach ESG challenges and opportunities.

EDO, a TV outcomes company, has partnered with Chalice, an AI-powered adtech leader, to enhance Connected TV (CTV) campaign performance. By integrating EDO’s outcomes data with Chalice’s platform, advertisers can make data-driven decisions, optimize high-performing regions, and maximize return on investment (ROI).

This collaboration combines EDO’s extensive database of streaming ad engagement data with Chalice’s advanced tools, driving impactful KPIs like share of search, brand health, and site visits.

1. Integration Overview

   • EDO’s engagement data is now integrated into Chalice Outcomes AI.
   • Advertisers can leverage custom algorithms for precise targeting and measurement.
   • Campaigns across CTV, linear TV, and digital platforms benefit from improved insights.

2. Enhanced Campaign Optimization

   • Identify high-engagement regions for targeted media buys.
   • Automatically adjust campaigns in real time, prioritizing high-performing geographies.
   • Optimize resource allocation across programmatic and digital channels like Meta, YouTube, and CTV.

   Example:
   High consumer engagement in cities like Los Angeles or Dallas triggers Chalice’s AI to allocate more resources to these areas, maximizing brand lift and ROI while reducing investment in low-performing regions.

3. Business Outcomes and Use Cases

   • Custom search algorithms drive precision targeting in underpenetrated markets.
   • Advertisers achieve higher customer acquisition rates and improved return on ad spend (ROAS).
   • Agencies like Rain the Growth Agency report significant improvements in new customer acquisition and ROI using these advanced tools.

4. Value of EDO and Chalice Collaboration

   • EDO’s database includes 130M+ streaming ad airings and predictive engagement signals.
   • Chalice’s platform uses these insights to uncover untapped opportunities and deliver measurable results.
   • Aggregated, non-personally identifiable data ensures privacy while enabling informed decisions.

The collaboration between EDO and Chalice represents a transformative moment in adtech, empowering advertisers with precision tools to optimize campaigns and drive meaningful outcomes. By combining AI with data-driven insights, this partnership sets a new standard for campaign efficiency and ROI across CTV and digital ecosystems.