Later, the world’s leading social revenue platform, has appointed Ryan Bonnici as its new Chief Marketing Officer, signaling a strategic shift in momentum as the company doubles down on its category-defining position in influencer marketing and social media management. Recognized twice by Forbes as one of the 50 World’s Most Influential CMOs, Bonnici brings with him nearly two decades of SaaS marketing expertise from major global players like Salesforce, HubSpot, G2, and Wellhub.

This announcement marks a pivotal moment for Later as the company seeks to further establish itself as the go-to solution for creator-powered, revenue-driven marketing.

Bonnici’s Legacy: From Growth Architect to Marketing Visionary

With a career steeped in scaling brands from early-stage traction to hypergrowth, Ryan Bonnici has built a reputation for:

• Launching new product categories

• Repositioning brands for global scale

• Building billion-dollar demand engines from scratch

He has held executive marketing roles at Salesforce, where he led APAC marketing during the company's explosive growth, and HubSpot, where he helped pioneer inbound marketing across global markets. At G2, he elevated the company into a top-tier software review platform, and at Wellhub, he further honed his skills in connecting performance marketing with brand equity.

Now, he brings this experience and energy to Later, aligning with a platform built to empower brands and creators to work smarter, connect authentically, and generate measurable revenue.

Later’s Position in the Creator Economy

Later is not just a social media scheduling tool—it’s the number one social revenue platform for modern marketers. Its suite of solutions includes:

• Influencer campaign management

• Full social media publishing and analytics

• Affiliate and creator tools

• Link-in-bio solutions

• Award-winning creative services

In the last 12 months, Later has driven $1.5 billion in attributable revenue and over 136 billion impressions for its clients—clear proof that influencer-driven marketing is evolving from supplementary to strategically essential.

As traditional paid media begins to deliver diminishing returns, brands are shifting performance budgets into creator-led, engagement-driven campaigns—a transition that Later is perfectly positioned to support.

Strategic Focus: From Top-of-Funnel Engagement to Bottom-of-Funnel ROI

Bonnici’s appointment comes at a time when brands demand not just reach, but return. His focus will be on:

• Tying social engagement efforts directly to revenue impact

• Elevating Later’s brand as the definitive leader in social revenue

• Driving full-funnel marketing campaigns powered by creator content

• Expanding the platform’s appeal to both B2B and B2C brands

Scott Sutton, CEO of Later, shares:

"Ryan’s unique blend of strategic vision and executional excellence stood out immediately. His ability to lead across all stages of growth, foster innovation, and build high-performing teams makes him the ideal CMO for Later."

Leadership Philosophy: Building with Energy, Purpose, and Creativity

Returning to his passion for marketing to marketers, Bonnici will oversee a wide spectrum of initiatives at Later, including:

• Brand strategy and repositioning

• Product marketing and demand generation

• Content development and community engagement

• Performance metrics and revenue attribution

His leadership style focuses on collaboration, ambition, and delivering exceptional results through a mix of creativity and operational rigor.

Bonnici says:

“Later already has every building block of the ultimate social revenue engine. That’s not just powerful—it’s unmatched. I’m beyond excited to lead a team of world-class marketers and help brands scale authentically across channels, cultures, and communities.”

The Bigger Picture: The Future of Creator-Led Marketing

The marketing landscape is undergoing a seismic shift—creators are no longer sidekicks; they’re central players. Their authentic relationships with audiences provide unmatched leverage in driving conversions and long-term loyalty.

Later’s expanded leadership team, with Bonnici at the marketing helm, reflects a belief that creator marketing is not a trend—it’s the future. With tools to support every stage of the content lifecycle—from strategy to execution to ROI tracking—Later is shaping what modern marketing at scale looks like.

A New Chapter of Category Leadership

Ryan Bonnici’s appointment is more than a headline—it’s a declaration of intent. Later is no longer just part of the creator economy; it’s becoming the infrastructure for it. With a visionary CMO in place and a platform already delivering billion-dollar outcomes, Later is now poised to lead the next era of marketing—where social isn’t just social, it’s sales.

Websnoogie, a trusted name in digital marketing, is broadening its reach across Nebraska with an ambitious expansion of its SEO services. With a mission to empower every business—from Omaha startups to rural storefronts—Websnoogie is setting out to make impactful online visibility accessible to all. This growth initiative focuses on providing custom SEO solutions that drive real results and foster business development across the state and beyond.

Commitment to Omaha and Surrounding Communities

Staying Rooted in the City They Know Best

Omaha has long been Websnoogie’s home base, and the agency remains fully committed to helping businesses in the metro area thrive. Years of hands-on experience in this market have allowed the team to understand Omaha’s unique economic rhythms, customer behaviors, and local expectations.

Deep Understanding of Local Market Needs

By digging into neighborhood-specific demographics and industry trends, Websnoogie creates SEO strategies that resonate with the local audience. Their approach is never one-size-fits-all. Instead, it's shaped by Omaha’s nuances—from the artsy energy of Benson to the business buzz of Midtown.

Tailored SEO for Rural and Small-Town Nebraska

Making SEO Accessible Beyond Urban Centers

Many rural businesses face limited visibility simply because SEO services are often geared toward larger markets. Websnoogie is changing that. By extending its offerings statewide, the agency is ensuring that even the most remote businesses get the digital spotlight they deserve.

Localized Strategy Adjustments

Websnoogie adapts strategies to the realities of small-town life—where community ties are strong and word-of-mouth is powerful. They focus on highlighting local relevance, reputation, and community involvement, enabling businesses to better connect with regional audiences.

Building Personal Connections with Clients

Relationship-Driven SEO Services

At the core of Websnoogie’s approach is a commitment to understanding what makes each business unique. From goal-setting conversations to tailored keyword planning, the agency prioritizes meaningful relationships that help craft effective, customized strategies.

Client-Focused Planning

Instead of just offering pre-packaged solutions, Websnoogie collaborates closely with clients to ensure each SEO campaign aligns with business objectives, target markets, and brand messaging.

Smart SEO for the Omaha Market

Localized Content That Resonates

Generic copy doesn’t cut it in today’s competitive online landscape. Websnoogie builds content that directly speaks to Omaha residents, incorporating:

• Local references and community landmarks

• Area-specific issues and interests

• Personalized stories that reflect each business’s unique character

Strategic Use of Local Keywords

Rather than stuffing pages with broad terms, Websnoogie:

• Identifies location-specific search terms (e.g., “best burgers in Dundee,” “Plattsmouth HVAC services”)

• Analyzes local search trends and seasonal behaviors

• Regularly reviews keyword performance for refinements

These strategies help Omaha businesses rank higher while genuinely connecting with potential customers.

Boosting Online Visibility Across Nebraska

Making Sure Customers Find You

A beautiful website is just the beginning—Websnoogie makes sure it's visible. Their strategies include on-page SEO, technical audits, and local link building to push clients higher in relevant search results. The goal? Ensure businesses are discovered by the right people at the right time.

Optimizing Google Business Profiles

Google My Business (GMB) is essential for local search. Websnoogie provides end-to-end GMB optimization, including:

• Profile creation or enhancement

• Review management and response strategies

• Visual content updates

• Posting business updates and offers

This visibility tool often forms a customer’s first impression, and Websnoogie ensures it counts.

Creating Engaging Local Content

Content That Speaks to the Community

Whether it’s a blog post about a local event, a community-focused video, or a behind-the-scenes social update, Websnoogie helps businesses develop content that’s relevant, valuable, and shareable. Their content strategies are designed to:

• Build authority and trust

• Engage local audiences authentically

• Drive organic traffic and social shares

Real Client Results That Speak Volumes

Success Stories from Across the State

Websnoogie’s commitment translates into measurable results for Nebraska businesses. A few examples include:

These numbers reflect the effectiveness of tailored SEO campaigns and ongoing performance monitoring.

Adapting to a Fast-Changing SEO Landscape

Keeping Up with Algorithm Shifts

Google's algorithms are constantly evolving, but Websnoogie stays one step ahead. The team regularly tracks updates and adjusts client strategies accordingly—ensuring ongoing visibility and compliance with best practices.

User Experience as a Ranking Factor

A site’s usability now heavily impacts search rankings. Websnoogie enhances UX through:

• Fast-loading pages

• Mobile-friendly designs

• Streamlined navigation and clear CTAs

This not only improves SEO but also keeps users engaged and reduces bounce rates.

Enhancing SEO Through Social Media

Integrating Platforms for Maximum Reach

Social media isn’t just for branding—it’s an SEO amplifier. Websnoogie helps clients harness:

• Targeted ads to local audiences

• Content that inspires engagement and sharing

• Community-building strategies that boost visibility and loyalty

By integrating social and SEO, businesses can achieve stronger, multi-channel growth.

Community Involvement and Local Collaboration

Supporting Nebraska from the Ground Up

Websnoogie goes beyond SEO by actively participating in the community. Their involvement includes:

• Sponsoring local events

• Offering workshops to small business owners

• Partnering with local chambers and non-profits

These initiatives reinforce their local-first philosophy and expand their impact beyond client campaigns.

Looking Ahead: Websnoogie’s Future Plans

While their heart is in Nebraska, Websnoogie has its sights set on larger regional and national markets. Plans are underway to bring their proven SEO systems to businesses in neighboring states—offering the same customized, results-driven approach that’s helping Nebraska businesses thrive.

A Digital Growth Partner for Nebraska’s Business Community

Websnoogie’s expansion across Nebraska marks a milestone in their journey as a leading digital marketing agency. From personalized Omaha SEO to rural outreach and statewide community support, they’re redefining what it means to be a local SEO partner. By combining strategy, empathy, and innovation, Websnoogie is helping Nebraska businesses not just compete—but lead—in the digital economy.

After a year of strategic groundwork and quiet momentum, CAPE has officially stepped into the spotlight as a full-service creative agency headquartered in New York City. Founded in 2024 by advertising veterans Casey Ritts and Pete Gosselin, CAPE isn’t just another agency—it's the culmination of decades of brand-building experience, launched with a clear mission: to help great companies change their course through creative that delivers impact.

Operating with the confidence of an already-seasoned player, CAPE enters the market with an impressive first year under its belt—winning agency-of-record relationships, launching work for both startups and blue-chip brands, and building a reputation for quietly yet forcefully shaping marketing outcomes.

Founders’ Vision: Turning Curiosity into Creative Capital

The story of CAPE is deeply rooted in the shared history of its founders. Ritts and Gosselin spent over a decade collaborating across some of the world’s leading global agency networks, helping evolve legacy brands into category leaders.

Casey Ritts, Co-founder and CEO, explains:

"At CAPE, our best work comes from a deep curiosity about our clients’ worlds. We design teams that integrate into our partners' workflows. It's about the journey to affect real change—together.”

This deep partnership model focuses on:

• Seamlessly aligning with internal client teams

• Pursuing progress over perfection

• Bridging creativity with measurable business value

CAPE’s operating ethos reflects a belief that creative ideas are business assets, and that impactful storytelling is central to modern brand growth.

Strategic Creativity: The Bravely Smart™ Approach

One of CAPE’s distinguishing philosophies is its Bravely Smart™ approach—a creative method that is:

• Bold, yet grounded in business strategy

• Designed to merge brand building with performance marketing

• Fueled by cultural insights, data, and storytelling craft

Pete Gosselin, Co-founder and Chief Creative Officer, explains:

“When you've seen creativity truly move a business, it’s addictive. Whether it's optimizing a CTA or crafting a Super Bowl spot, we fuse strategy and talent to build ideas that convert.”

Bravely Smart™ is more than a methodology—it’s a cultural code that drives:

• Brand relevance in today’s fragmented media landscape

• Audience connection through resonant, crafted narratives

• Real business growth using both creative intuition and analytical insight

A Modern Agency for Modern Brands

CAPE is purpose-built to serve companies navigating the complexities of today’s marketing environment—where the lines between brand, content, data, and performance are increasingly blurred.

What CAPE Offers:

• Full-service creative execution across digital, experiential, video, and integrated campaigns

• Strategic planning rooted in client collaboration and real-time insight

• Performance-minded storytelling that drives not just engagement, but conversion

• Cross-functional teams tailored to each client’s operational and creative needs

From early-stage startups seeking market traction to global enterprises aiming for reinvention, CAPE provides the flexibility and expertise to drive transformation at scale.

Building on Momentum: From Quiet Growth to Market Impact

Despite only now making its formal debut, CAPE’s first year has been anything but quiet behind the scenes. In 2024, the agency:

• Secured AOR partnerships with both emerging and Fortune-ranked brands

• Delivered multi-channel creative solutions with measurable business impact

• Grew a team of agile thinkers, makers, and strategists aligned with its bold vision

Now, with its launch into the wider advertising landscape, CAPE is poised to build on that early success and further expand its footprint as a trusted partner for growth-focused, creatively ambitious organizations.

A Launch Rooted in Legacy, Built for the Future

The launch of CAPE marks a significant addition to the creative agency landscape—one grounded in strategic vision, proven leadership, and a commitment to bold yet intelligent storytelling.

As brands seek ways to cut through noise, connect with audiences, and drive business outcomes, CAPE offers a clear proposition: bravery backed by smarts. It’s not about being the loudest voice in the room—but the most strategic, curious, and creatively effective one.

Qanapi has made its Key Management Service (KMS) for Google Workspace available on Google Cloud Marketplace, enhancing access to its robust data security, compliance, and governance solutions. This innovative API service integrates zero-trust security principles directly into data protection, going beyond traditional network and application security measures.

Highlights of Qanapi KMS

• Zero-Trust Data Security

  • Ensures data security at the core with advanced encryption.

  • Reduces reliance on traditional network security measures.

• Client-Side Encryption (CSE) for Google Workspace

  • Empowers organizations with full control over encryption keys.

  • Enhances protection against unauthorized access.

• Fast and Simple Deployment

  • Service can be set up in under 5 minutes.

  • No technical expertise required for installation.

• Cost-Effective Encryption Solution

  • Per-user, per-month pricing eliminates the need for large upfront investments.

  • Scalable for businesses of all sizes.

• Regulatory Compliance Support

  • Helps industries meet compliance standards such as HIPAA, GDPR, and CMMC.

  • Ideal for regulated sectors like finance, healthcare, and law enforcement.

Industry Perspectives on Qanapi KMS

Trent Telford, CEO & Founder of Qanapi, emphasized the solution’s ease of use and encryption capabilities, making it a perfect fit for regulated industries.

Dai Vu, Managing Director at Google Cloud, highlighted the advantages of making Qanapi’s KMS available on Google Cloud Marketplace, enabling customers to deploy, manage, and scale their security solutions seamlessly.

Qanapi’s launch on Google Cloud Marketplace marks a significant step in expanding access to enterprise-level encryption and compliance solutions. By offering a fast, cost-effective, and regulation-ready key management service, Qanapi empowers organizations to securely adopt Google Workspace while maintaining data protection and governance standards.

VideoAmp is once again setting the tone for the Upfront season with the return of Vampfront 2025, an immersive event reflecting the evolution of media measurement. Taking place on April 8 at Mercer Labs in New York City, the event will bring together industry leaders to explore how Big Data is driving scalable and flexible currency solutions in today’s cross-platform marketplace.

Highlights of Vampfront 2025

• Showcasing Innovation in Media Measurement

  • A tech-forward program highlighting VideoAmp’s platform advancements.

  • Insights into the growing role of advanced audience targeting and outcome-based measurement.

• $3 Billion in Media Transactions

  • VideoAmp’s currency platform is driving over $3 billion in media transactions.

  • 880% year-over-year growth in currency commitments.

• Multi-Currency Measurement at Scale

  • Long-term publisher partnerships fueling industry-wide adoption.

  • JIC-accredited solutions ensuring credibility and accuracy.

• Roadmap for 2025-2026

  • Exclusive preview of VideoAmp’s latest product innovations.

  • Future strategies for enhancing measurement capabilities.

• Industry Leader Insights

  • On-stage discussions featuring executives from VideoAmp and leading industry partners.

  • Participation from premium publishers, agency holding companies, and brands such as OMG and TelevisaUnivision.

Industry Perspective

Peter Liguori, Executive Chairman at VideoAmp, emphasized the shift towards multi-currency measurement, highlighting how advertisers and publishers are leveraging Big Data for greater flexibility, scale, and credibility in media transactions.

Vampfront 2025 is set to provide an in-depth look at the future of media measurement, showcasing how VideoAmp continues to lead industry advancements. With data-driven solutions and a commitment to multi-currency flexibility, the event will reinforce VideoAmp’s role in shaping the next era of advertising.

ResponsiveAds, a leader in high-impact creative ad technologies, is transforming programmatic advertising with the launch of the Programmatic Fluid™ 250 Ad Format (Fluid 250). This cutting-edge ad solution seamlessly adapts to mobile, tablet, and desktop screens, enhancing engagement and brand recall while simplifying ad buying and creative production for agencies and publishers.

Advantages of Fluid 250

• Seamless, Scalable Multi-Sized Ad Format

  • Dynamically adjusts across 970x250 and 300x250 ad slots.

  • Eliminates the need for multiple ad creatives, reducing production time and costs.

• Superior Ad Performance

  • Delivers 4x higher CTR, 20x more engagement, and 10x stronger brand recall than conventional display ads.

  • Enhances user experience with fully responsive, edge-to-edge display formats.

• Effortless Publisher Integration

  • No site code changes or placement modifications required.

  • Instant opt-in through friendly iframe settings with no Cumulative Layout Shift (CLS) impact.

• First-to-Market Open Auction Availability

  • Enables programmatic buying of premium ad spaces at scale.

  • Supported by Freestar and other top-tier publishers for seamless adoption.

• Demand-Side Innovation

  • Backed by Infillion’s MediaMath DSP technology for premium ad placements.

  • Ensures scalable media buying with high-quality inventory access.

Industry Leaders on Fluid 250

• Michael Colella, SVP at Infillion: Highlights the format’s ability to free advertisers from restrictive formats, enabling premium, high-impact campaigns.

• Heather Carver, CRO at Freestar: Emphasizes the solution’s ability to maximize brand space while enhancing monetization for publishers.

Accelerating Adoption with Free Creative Access

To drive adoption, ResponsiveAds is offering:

• 90-day free access to its Creative Studio 4 Fluid Ad Creator.

• Five ready-to-use high-impact templates for self-serve deployment.

• Nominal CPM pricing for ad serving and deep-linking analytics, ensuring cost-effective scaling.

The launch of Fluid 250H marks a new era in programmatic advertising, offering unmatched flexibility, responsiveness, and brand impact. By bridging the gap between premium ad creativity and scalable programmatic buying, ResponsiveAds is paving the way for the future of digital advertising.

ParaScript, a Longmont, CO-based AI-powered document processing company, has partnered with William Mills Agency, the nation’s leading fintech public relations and marketing firm. The collaboration aims to enhance ParaScript’s market visibility and amplify awareness of its AI-driven document automation technology among financial institutions, fintechs, and enterprises.

Why This Partnership Matters

• AI-Powered Document Automation

  • ParaScript’s proprietary AI technology reads and interprets large volumes of documents with high accuracy.

  • Helps enterprises reduce inefficiencies, mitigate fraud, and streamline operations.

• Market Challenges & Solutions

  • Many organizations still rely on costly, inefficient document processing workflows.

  • ParaScript’s software enables businesses to scale operations with minimal resources.

• Industry Recognition & Impact

  • Processes over 100 billion documents annually across financial services, insurance, and government sectors.

  • Supports organizations in North America, Europe, South America, and Australia.

Executive Insights

• Scott Mills, President of William Mills Agency: Emphasized ParaScript’s 29-year track record in AI-powered document automation and its alignment with evolving financial industry needs.

• Emiliano Giacchetti, CEO of ParaScript: Stressed the importance of public relations in educating the market on AI’s transformative potential and increasing brand influence.

By partnering with William Mills Agency, ParaScript aims to expand its industry footprint, educate financial services and fintech leaders, and further establish itself as a trusted AI-powered document automation provider.

As Meta Workplace prepares to shut down, businesses worldwide are seeking a secure, scalable, and feature-rich alternative to ensure a smooth transition without disrupting workflows. Morningmate, an AI-powered all-in-one collaboration platform, provides the perfect solution - delivering a familiar experience, seamless data migration, and enhanced team communication to keep productivity on track.

Why Morningmate is the Ideal Choice

1. Effortless Migration with Zero Disruptions

• Instantly transfer work histories, files, and team structures.

• No disruption—teams can pick up where they left off.

• User-friendly interface ensures a quick and easy transition.

2. More Than a Replacement—A Productivity Upgrade

• All-in-one virtual workspace: Combines team communication, task management, and file sharing.

• AI-powered collaboration tools: Automate workflows, track projects, and provide smart productivity suggestions.

• Seamless team collaboration: Enables efficient remote and hybrid work.

3. Enterprise-Grade Security & Reliability

• Trusted by 5,500+ global teams, including financial institutions and government organizations.

• Advanced security standards to protect sensitive business data.

Executive Insight

"We’ve made the transition effortless with seamless data migration, allowing teams to continue their work instantly while benefiting from an upgraded collaboration experience."
- June, CEO & Founder of Morningmate

With Meta Workplace shutting down, businesses must act fast to adopt a future-proof collaboration solution. Morningmate provides an intuitive, secure, and productivity-enhancing platform to ensure teams stay connected, projects remain on track, and workflows continue without disruption.