Quad/Graphics Inc., a marketing experience company known for addressing complex marketing challenges, has introduced At-Home Connect by Quad—a direct-mail platform that combines email-style personalization with the proven effectiveness of reaching consumers at home. This innovative solution merges print's strengths with digital insights, enabling true omnichannel marketing campaigns.

Key Features of At-Home Connect by Quad

1. Bridging Print and Digital

   • The platform uses data-driven design and messaging integrated with multiple media touchpoints for precision-timed, omnichannel engagement.
   • Brands can foster stronger, more personalized connections with audiences across various channels.

2. Addressing Digital Marketing Challenges

   • In a cluttered digital landscape where consumers encounter:
     • 10,000 digital ads daily
     • Over 80 emails per day
     • High unsubscribe rates and widespread use of ad blockers
   • Direct mail provides a tangible and impactful alternative.

3. Consumer-Triggered Direct Mail

   • Personalized campaigns triggered by consumer behaviors such as:
     • Birthdays
     • Loyalty anniversaries
     • Abandoned online shopping carts
   • Encourages upselling, lapsed customer re-engagement, and purchase completion.

4. Seamless Workflow Automation

   • The platform automates tasks including personalization, printing, mail sorting, and in-home delivery.
   • Integration with CRM systems and marketing automation platforms ensures a cohesive omnichannel strategy.

5. Cost Efficiency and ROI Optimization

   • Quad's robust direct-mail infrastructure reduces delivery costs and maximizes return on ad spend (ROAS).

Statements from Leadership

“Consumers today are overwhelmed by digital clutter, making it increasingly challenging for marketers to connect meaningfully,” said George Forge, Senior Vice President of Client Technology and Product Development at Quad.
“With At-Home Connect, marketers can engage consumers across their preferred channels—whether online, through email or text, or via their physical mailbox. This solution enables deeper connections and more impactful engagement.”

The Power of Direct Mail in Modern Marketing

• Standout Performance:
  In a digital-first world, direct mail remains a uniquely effective tool for cutting through noise.
• Real-Time Personalization:
  Signal-based mail solutions provide tailored experiences based on customer data.
• Omnichannel Advantage:
  Completes the marketing ecosystem, ensuring consistent messaging across all platforms.

Quad’s At-Home Connect platform redefines direct mail by integrating digital insights, automation, and personalization to create impactful omnichannel campaigns. By addressing digital fatigue and offering cost-effective solutions, this innovation enables marketers to drive meaningful engagement and improve customer journeys.