Magnite, the largest independent sell-side advertising platform, has expanded its partnership with Samsung Ads to bring programmatic advertising to Samsung TV Plus in Southeast Asia. This collaboration marks the first-time advertisers in Singapore, the Philippines, and Thailand can programmatically access premium video inventory on Samsung's free ad-supported streaming TV (FAST) service, Samsung TV Plus.

1. Samsung TV Plus Expansion in Southeast Asia

• Samsung TV Plus now available across millions of Samsung Smart TVs in Singapore, the Philippines, and Thailand.
• Features free, instant access to live TV channels, including popular content like MythBusters, Survivor, and Deal or No Deal.
• Plans for additional global and local channels in early 2025.

2. Partnership Highlights

• Magnite provides programmatic access to Samsung TV Plus’ premium video inventory.
• Advertisers gain a new channel to reach audiences through in-stream and native ads.
• The collaboration reflects the growing demand for ad-supported streaming content in Southeast Asia.

3. Market Opportunity in Southeast Asia

• Gavin Buxton, Managing Director, Asia at Magnite, notes:
  • Increased Smart TV adoption and ad-supported streaming content consumption create significant opportunities.
  • Samsung TV Plus’ premium inventory is well-positioned to capitalize on this transformation.
• Magnite’s streaming technology streamlines programmatic activation for advertisers.

4. Samsung Ads' Vision for Growth

• Alex Spurzem, Managing Director, Samsung Ads SEAO, emphasizes:
  • Seven in ten TV viewers in the region watch ad-supported streaming content.
  • Samsung TV Plus’ FAST service provides advertisers with a fresh way to connect with this audience.
  • Magnite plays a key role in scaling programmatic availability for brands and agencies.

The partnership between Magnite and Samsung Ads positions Samsung TV Plus as a premier platform for programmatic advertising in Southeast Asia. With increasing adoption of Smart TVs and growing demand for ad-supported streaming, this collaboration empowers advertisers to reach their target audience effectively while capitalizing on premium inventory.