News

Invoca Brings AI-Powered Measurement to TV and Video Campaigns

TV and video campaigns have long been considered the “big reach” medium—great for awareness, but notoriously difficult to quantify in terms of revenue. Invoca, a leader in revenue execution platforms, is changing that with a new AI-powered solution designed for agencies and marketing teams to measure the impact of CTV, linear TV, and online video on appointments, sales, and revenue. “By making TV...

advertising 24 Sep 2025

Jasper Launches MCP Server to Scale AI Marketing Across the Enterprise

Generative AI promises to revolutionize enterprise marketing—but adoption has been slow. Fragmented tools, inconsistent brand voice, and governance headaches have kept many companies in pilot mode. Jasper, the leading agentic marketing platform, is tackling these obstacles with the launch of its MCP Server, an open-standard solution designed to scale AI content generation while maintaining...

digital marketing 24 Sep 2025

Clearly Blue Digital Launches Clear Owl: Human-AI Content Platform for Marketers

AI writing tools are everywhere, but quality, accuracy, and workflow integration remain major pain points for marketing teams. Clearly Blue Digital, a Bangalore-based content and knowledge services firm, is aiming to solve these challenges with its new Clear Owl platform—a Human-AI collaboration environment that merges automated content generation with professional human oversight. “Marketing...

content marketing 24 Sep 2025

FullFlex.Agency Bets on AI to Scale SMBs With Flat-Rate Marketing

AI is no longer a buzzword—it’s becoming the backbone of small business marketing. FullFlex.Agency, a Salt Lake City–based hybrid marketing shop, is rolling out expanded AI-powered services alongside its flat-rate “All You Can Market” packages, positioning itself as a growth partner for startups, SMBs, and national brands. The agency, which calls itself one of Utah’s fastest-growing, blends...

artificial intelligence 24 Sep 2025

Montage Marketing Group Brings Healthcare on Wheels With Mobile Programs

Healthcare access in the U.S. remains uneven, particularly in underserved and rural communities. Montage Marketing Group believes the answer lies on wheels. At the 21st Annual Mobile Health Clinics Conference, the company spotlighted its full-service mobile health and education tour programs—comprehensive initiatives that blend strategy, logistics, staffing, and community engagement to bring...

marketing 24 Sep 2025

AB Tasty Unveils “One Platform” to Streamline Digital Experimentation

When it comes to digital experience, fragmentation is the enemy. AB Tasty thinks it has the cure. The company today launched One Platform, a unified experimentation and personalization suite that brings client-side and server-side testing under one roof. For years, product managers, marketers, and developers have been juggling multiple tools just to validate features, optimize customer journeys...

digital experience 24 Sep 2025

pharosIQ Expands atlasIQ to Give Marketers First-Party Intent Data at Global Scale

If you’re a B2B marketer in 2025, one thing is clear: intent data is everywhere—and not all of it is useful. Most providers still rely heavily on third-party signals, scraped browsing patterns, or inferred activity that doesn’t always map to real buying intent. pharosIQ thinks it can fix that. The company has announced expanded capabilities for its atlasIQ platform, promising “unmatched...

b2b data 24 Sep 2025

Max Pull Marketing Unveils AI-Powered Magnet Suite CRM and Magnet Caller for SMBs

Small businesses rarely get the kind of enterprise-grade tools that Fortune 500 companies take for granted. CRMs are either too expensive, too complex, or too fragmented, while customer calls still vanish into voicemail black holes after hours. Max Pull Marketing, a digital marketing agency based in New York, thinks it’s found the solution. The company just launched Magnet Suite CRM and Magnet...

artificial intelligence 24 Sep 2025