In an increasingly digital world, the advertising industry is undergoing a transformative shift. According to the latest “Smart Advertising Services – Global Strategic Business Report” by ResearchAndMarkets.com, the global market for smart advertising services was valued at $675.4 billion in 2024 and is projected to reach $2.2 trillion by 2030, growing at a CAGR of 21.4%.

This exponential growth reflects a broader movement toward data-driven, AI-powered, and highly personalized marketing solutions. With emerging technologies and growing digital penetration reshaping the consumer landscape, smart advertising services are poised to become the cornerstone of modern marketing.

Why Smart Advertising Services Are Reshaping the Marketing Landscape

Traditional advertising is losing ground to more agile, intelligent alternatives. Smart advertising services are gaining traction due to their ability to:

• Leverage AI and machine learning to create hyper-targeted campaigns

• Use real-time consumer data for accurate behavioral insights

• Deliver contextually relevant content across multiple platforms and devices

As consumers demand more personalized experiences, brands are turning to smart advertising to stay competitive. This shift is particularly notable in industries like retail, telecom, and media, where reaching the right audience at the right time is critical.

Market Drivers Fueling Rapid Growth

Several critical factors are accelerating the smart advertising services market:

1. Digital Transformation Across Industries

As businesses migrate online, there's a heightened demand for intelligent, scalable advertising solutions. Smart ads are now an essential component of digital strategies in nearly every sector.

2. Mobile and Internet Penetration

Emerging markets are seeing massive growth in smartphone and internet access, broadening the reach of digital advertising to previously untapped audiences.

3. AI, Machine Learning, and Data Analytics

Advertisers can now predict behavior, optimize campaign timing, and personalize experiences at scale—boosting both engagement and ROI.

4. Programmatic Advertising

Automated, real-time ad placements reduce inefficiencies and deliver better results. Expect continued innovation as this area matures.

5. Regulatory Support and Investment

Government policies and private investments in advertising technology are fostering market stability and innovation.

Technology: The Backbone of Smart Advertising Evolution

Technological advancements are significantly expanding the scope of smart advertising services:

- Programmatic Advertising

AI-powered platforms automate ad buying, improving cost-efficiency and relevance.

- Big Data and Predictive Analytics

Massive datasets help advertisers tailor messaging based on real-time behavioral trends.

- AR/VR Integration

Immersive ads offer interactive brand experiences, deepening engagement.

- Blockchain Technology

Increasing transparency and reducing fraud in digital ad ecosystems.

- IoT and Voice Assistants

Advertising is entering new dimensions via smart devices and voice-activated platforms, creating hyper-personalized touchpoints.

Emerging Trends and Applications Across Industries

Smart advertising services are being adopted across diverse verticals:

1. Social Media and Dynamic Ads

AI-driven personalization allows for behavioral targeting and automated content adaptation in real time.

2. Video Advertising on OTT Platforms

Engaging video content is dominating digital marketing, with streaming platforms becoming key ad real estate.

3. Retail Innovations

AI and facial recognition are powering personalized in-store experiences, blending physical and digital realms.

4. Sustainability Messaging

Eco-conscious branding is being woven into campaigns to attract values-driven consumers.

5. Omnichannel Campaigns

Integrated messaging across devices and platforms ensures consistent consumer engagement.

Market Segmentation Overview

The report categorizes the smart advertising services market as follows:

By Platform

• Mobile Platforms (projected to reach $1.4 Trillion by 2030)

• Laptops & Tablets

• Other Platforms

By Service Type

• Search Engine Advertising

• Mobile Advertising

• Video Advertising

• Social Media Advertising

• Online Display Advertising

• Email Advertising

• Other Services

By End User

• Retail & Consumer Goods

• IT & Telecom

• BFSI

• Healthcare

• Media & Entertainment

• Other Industries

Regional Market Highlights

United States

• Valued at $177.5 Billion in 2024

• Driven by high adoption of digital advertising and advanced tech infrastructure

China

• Forecast to grow at a 20.2% CAGR, reaching $329.5 Billion by 2030

• Fueled by massive digital ecosystem and mobile-first consumer behavior

Other Regions

• Japan, Canada, Germany and the Asia-Pacific show robust growth due to increased ad spending and mobile device penetration

Leading Market Players

The report features profiles of 34 major players, including:

• Accenture Plc

• BlueFocus

• Coalition Technologies

• Deloitte Digital

• Digital Silk Inc.

• Fannit Digital Marketing Agency

• Gigde Global

• IBEX

• Integral Ad Science

• LiveRamp

These companies are innovating with data analytics, AI, immersive technologies, and omnichannel strategies to maintain competitive advantage.

Smart Advertising Services are the Future of Marketing

The global advertising landscape is in the midst of a revolution. As brands strive to deliver more meaningful and measurable consumer interactions, smart advertising services are emerging as an indispensable part of the marketing toolkit.

With a projected market value of $2.2 trillion by 2030, businesses that invest in smart, data-driven advertising today will be well-positioned to lead tomorrow’s marketing frontier.

In a bold move to elevate B2B marketing performance, Oktopost has launched Marketing Intelligence, an AI-driven solution designed to decode competitor strategies and empower marketing teams with actionable insights. The new product marks a significant milestone in Oktopost’s mission to help B2B marketers become more strategic, agile, and competitive.

With the influx of content and data in the digital age, marketing teams often struggle to differentiate their messaging and campaigns. Oktopost’s latest innovation transforms overwhelming competitor noise into crystal-clear insights, helping brands adapt quickly and lead with confidence.

The Strategic Challenge: Gut Instinct vs. Data-Driven Decisions

Marketing professionals often lean on instinct or partial data when shaping content and campaign strategies. The result?

• Content that mirrors competitors rather than standing apart

• Wasted time on manual research and scattered information sources

• Lack of alignment across teams due to fragmented insights

Although data is plentiful, the true challenge lies in converting it into actionable intelligence. Marketers don’t just need to know what competitors are doing—they must understand why they’re doing it and how to react effectively.

What Is Oktopost Marketing Intelligence?

Oktopost’s Marketing Intelligence platform provides a centralized hub for analyzing public competitor content, including:

• Social media posts and ads

• Email campaigns and newsletters

• Blog articles and website updates

Using AI, the platform highlights key trends, changes in competitor messaging, and emerging content strategies, enabling marketers to refine campaigns and elevate brand positioning in real-time.

Core Benefits: Smarter, Faster Decision-Making for B2B Teams

The platform empowers marketers by offering:

1. Competitive Content Insights

Gain visibility into what competitors are publishing across platforms—without spending hours manually searching.

2. Trend and Message Analysis

Understand messaging shifts, emerging topics, and audience priorities to sharpen your own positioning.

3. Strategic Agility

With real-time updates and AI-powered alerts, teams can respond swiftly to market changes and evolving competitor strategies.

4. Cross-Team Collaboration

Facilitates alignment among marketing, communications, product marketing, and social teams, ensuring unified and strategic content execution.

5. Enhanced Differentiation

Spot where your brand overlaps or diverges from the competition—and act to ensure content stands out.

Quote from Leadership: Turning Noise into Clarity

“B2B marketers win by anticipating competitor moves, not just reacting to them,”
— Daniel Kushner, CEO and Co-founder of Oktopost

Kushner emphasizes that Marketing Intelligence equips marketers to decode strategies, gain proactive insights, and lead with data-driven confidence—transforming market noise into strategic clarity.

Customer Testimonial: A Game-Changer for Competitive Strategy

“It brings competitive signals into one place so we can spot what matters—where we’re strong, where we can improve, and how to stand out,”
— Chris Sheen, Senior Director of Social at Celonis

For companies like Celonis, Oktopost’s Marketing Intelligence provides a competitive edge, simplifying complexity and delivering high-value signals for smarter decisions.

Integration with Oktopost’s Platform Ecosystem

Marketing Intelligence seamlessly integrates with Oktopost’s existing tools for:

• Social media management

• Employee advocacy

• Social listening

This integration enhances the entire platform, allowing B2B organizations to:

• Monitor competitor activities and sentiment shifts

• Track trends and first-mover opportunities

• Drive pipeline and revenue growth through timely, insight-led marketing

Reinventing Competitive Intelligence in B2B Marketing

Oktopost’s Marketing Intelligence redefines how B2B marketing teams approach competitive research. By eliminating guesswork and manual effort, the platform offers a proactive and scalable approach to staying ahead of the curve. In an era where differentiation and speed are key to success, this AI-powered solution helps marketers act with confidence, clarity, and impact.

As market dynamics continue to shift rapidly, Oktopost is enabling marketing teams to stop reacting—and start leading.

Boba Digital LLC, a Miami-based digital marketing agency, has officially launched to provide small and mid-sized businesses (SMBs) with high-impact, tailored marketing services. Founded by industry expert Bobby Pham, the agency aims to cut through the noise of bloated marketing packages and deliver clear, strategic outcomes rooted in data.

Focused on performance, clarity, and long-term growth, Boba Digital is already establishing itself as a go-to partner for businesses seeking no-fluff marketing solutions that actually move the needle.

A Response to a Broken Model: Small Team, Big Impact

Boba Digital was created in response to a common pain point among SMBs: the lack of transparency and effectiveness in typical agency offerings. Rather than offering generic packages, the agency emphasizes:

• Direct, honest communication

• Monthly, trackable goals

• Actionable plans grounded in reality

“Many businesses don’t need a massive agency. They need a small, experienced team to step in, assess what’s working, and build a solid strategy without all the fluff,” said Bobby Pham, Founder of Boba Digital.

Core Services: Tailored to Client Goals

Boba Digital offers a focused service suite, built to drive measurable results across three main pillars:

1. SEO (Search Engine Optimization)

• Keyword and competitor analysis

• On-page, technical, and content optimization

• Local SEO for city-based visibility

2. Paid Ads

• Google Ads and Meta Ads strategy

• Conversion tracking and A/B testing

• Budget planning and ROI optimization

3. Strategic Consulting

• Digital growth audits

• Campaign and content planning

• Performance forecasting and monthly reviews

Every client receives a custom plan built on industry benchmarks, goals, and realistic expectations—not one-size-fits-all templates.

Industry Focus: Built for Regulated and Specialized Niches

While Boba Digital supports a broad range of industries, it brings deep experience in:

• Healthcare

• SaaS

• Legal

• Finance

These sectors require not only strong marketing skills but also compliance expertise, and Boba Digital delivers both. For local businesses, the agency emphasizes localized SEO strategies that drive high-intent traffic and real leads.

“Whether it’s a legal firm looking for new clients or a SaaS brand building long-term visibility, we adapt our strategies to fit real-world business goals,” added Pham.

Transparent Reporting and Outcome-Driven Metrics

Unlike many agencies that stop at traffic reports or vanity metrics, Boba Digital ties its KPIs to real business results:

• Lead generation

• Inbound inquiries

• Sales performance

Using tools like Agency Analytics and Google Analytics, clients receive detailed reports and live dashboards to track progress. Regular touchpoints ensure that strategy evolves alongside performance insights.

Built for Longevity: Long-Term Thinking at the Core

What sets Boba Digital apart is its commitment to sustainable growth:

• Ongoing technical audits

• Content planning that aligns with buyer journeys

• Continuous testing and strategy optimization

This foundation ensures performance even amid algorithm updates and digital platform changes—an essential strategy for businesses playing the long game.

Looking Ahead: Growth, Automation, and Efficiency

Boba Digital is investing in operational improvements to better serve clients, including:

• Scaling the internal team with seasoned experts

• Streamlining onboarding and documentation

• Reducing turnaround times for audits, proposals, and reporting

While headquartered in Miami, the agency is fully remote-enabled, serving clients across the U.S. and internationally.

Businesses seeking a collaborative, performance-first partner can visit the website and submit a consultation request to get started.

A Modern Marketing Agency with Old-School Accountability

Boba Digital offers something many SMBs are seeking: clarity, customization, and accountability. With a lean, focused team and a commitment to measurable outcomes, the agency is well-positioned to help businesses stand out in today’s noisy digital space.

For brands tired of the fluff and ready for real results, Boba Digital delivers marketing that’s structured to perform.

Infinite Reality (iR)™, a pioneer in spatial computing and immersive technologies, has announced the availability of its software and services on Google Cloud Marketplace. This milestone expands access to iR’s full suite of award-winning tools designed for next-generation digital media, ecommerce, and enterprise engagement. With consumer interest in immersive experiences growing rapidly, the partnership positions iR at the forefront of digital transformation for modern brands.

According to Coresight Research, brands that have implemented virtual stores report significant benefits, including:

• 67% increase in new customers

• 77% more clicks to products

• 88% uplift in sales

These statistics underscore the rising demand for 3D content and immersive digital experiences across industries.

Expanding Reach Through Strategic Partnership with Google Cloud

The integration with Google Cloud Marketplace enables faster deployment and global scalability of iR’s solutions. Businesses can now discover, purchase, and deploy immersive services on Google Cloud’s secure infrastructure, accelerating their digital transformation with confidence.

“Launching on Google Cloud Marketplace is an exciting step forward in our goal to make immersive experiences ubiquitous,” said John Acunto, Co-Founder and CEO of Infinite Reality.

iR Enterprise: Tailored Immersive Experiences for Leading Brands

iR Enterprise offers custom-built solutions for brands such as Crate & Barrel, e.l.f. Cosmetics, J.Crew, and Swarovski. These enterprise-grade services allow businesses to craft rich, interactive digital experiences tailored to their unique goals.

Features include:

• Digital Twins: Virtual replicas of real-world environments

• Virtual Showrooms: Seamless ecommerce integration with Shopify and Salesforce

• AI Assistants: Personalized support for better customer experiences

• 3D Product Digitization: Interactive modeling from 2D imagery

• XR Applications: Support for devices like Meta Quest and Apple Vision Pro

• Virtual Communities: Metaverse-style environments for events and fan engagement

iR Enterprise has delivered over 500 immersive experiences to date and continues to expand its offering as technology evolves.

iR Studio: No-Code Platform for 3D Web Design

iR Studio is a self-service, no-code platform empowering brands to build and monetize immersive 3D websites with ease. Designed for marketers and creatives, it removes technical barriers and accelerates digital innovation.

Highlighted capabilities:

• Drag-and-Drop Interface: Easily create and deploy 3D environments

• 3D Asset Library: Ready-to-use templates and props

• Team Collaboration Tools: Share drafts, gather feedback, and co-develop

• Shopify Integration: Bring your product catalog into 3D experiences

• Multiplayer & Chat: Enable real-time interaction through video and audio

• Media Uploads: Support for streaming content and dynamic visuals

• Avatar Customization: Build branded or user-generated identities

• Analytics Dashboard: Track engagement and performance

iR Studio empowers brands to enter the immersive web era—no developers required.

A $3 Billion Bet on the Future of Immersive Tech

In January 2025, Infinite Reality closed a landmark $3 billion funding round, solidifying its position as a category leader in immersive innovation. The global immersive tech market is forecasted to reach $13 trillion by 2030, according to Citi Research—and iR is placing itself at the center of that growth.

“Infinite Reality can now securely scale and support customers on their digital transformation journeys,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud.

Pioneering the Next Chapter of Digital Interaction

Infinite Reality’s presence on Google Cloud Marketplace marks a pivotal moment in the evolution of immersive technology. From enterprise digital twins to no-code 3D web design, iR is bridging the gap between innovation and implementation for businesses worldwide. As spatial computing, AI, and virtual commerce continue to redefine digital engagement, iR is enabling brands to adapt—and thrive.

As retail media networks continue to grow in scope and sophistication, Placements.io and Vistar Media have announced a partnership aimed at simplifying how retailers manage in-store digital advertising. By integrating Placements.io’s AdSalesOS platform with Vistar’s ad server and digital signage technology, the collaboration enables a unified platform to plan, sell, traffic, and measure in-store campaigns with greater ease and accuracy.

With in-store retail media spend projected to surpass $1 billion by 2028, this integration comes at a critical moment for retailers looking to engage shoppers at the point of purchase and unlock new revenue streams.

Unified Platform for Omnichannel Retail Media Management

Retailers have traditionally faced the challenge of managing separate systems for digital and in-store advertising. This integration creates a single, scalable workflow that bridges the gap between physical store media and broader digital campaigns.

Benefits of the integration include:

• End-to-end campaign management from proposal to payment

• Unified sales and reporting workflows across online and in-store media

• Elimination of operational silos with centralized data and billing

• Improved campaign efficiency and accuracy for retailers and advertisers

This solution allows retailers to treat in-store screens as premium inventory, aligning them with programmatic and direct digital sales in one cohesive platform.

Driving Revenue Through In-Store Digital Signage

As digital signage evolves into a strategic retail media asset, the partnership brings Vistar Media’s DOOH (digital out-of-home) stack into Placements.io’s retail media ecosystem.

Retailers benefit from:

• Dynamic screen management across store locations

• Programmatic ad serving and mediation using Vistar’s full-stack solution

• Flexible monetization models including direct-sold and programmatic campaigns

• High-impact ad formats that drive impulse purchasing behavior

“Retailers are increasingly recognizing the power of in-store digital signage to influence purchasing decisions at the point of sale,” said Sean Cheyney, Head of Retail Media at Vistar Media.

The combined capabilities allow brands to activate targeted campaigns with precision and scale, delivering messaging in the exact context where consumers are making buying decisions.

Automation and Monetization for Retailers and Media Owners

The integration is designed with automation and monetization in mind. Placements.io users can now tap into Vistar Media’s robust capabilities without managing separate workflows, while Vistar customers gain access to Placements.io’s powerful sales and revenue automation tools.

Benefits for users include:

• Seamless trafficking of campaigns across channels

• Automated workflows for approvals, billing, and reconciliation

• Real-time performance data to optimize active campaigns

• Faster go-to-market timelines for new media offerings

“This partnership is a significant step forward in our mission to provide retailers with a comprehensive platform to monetize their audiences across all touchpoints,” said Evan Bowen, Chief Business Officer at Placements.io.

Expanding the Scope of Retail Media

With this integration, retailers can evolve beyond ecommerce and mobile touchpoints, adding physical store media into their omnichannel strategies. The partnership also reinforces Placements.io’s commitment to giving retailers and media owners the tools needed to stay agile, innovative, and competitive.

This collaboration supports:

• Scalable in-store media network growth

• Stronger brand partnerships through omnichannel campaigns

• Increased ad inventory diversification

• Full transparency across all advertising formats

As retail media becomes more critical to bottom-line growth, having the right tech stack in place ensures long-term competitiveness.

Powering the Future of In-Store Retail Media

The Placements.io and Vistar Media partnership signals a new phase for retail media—one where in-store advertising is no longer isolated, but integrated into a seamless omnichannel experience. By combining operational efficiency with powerful campaign delivery and measurement tools, the partnership gives retailers a strategic advantage in one of the fastest-growing advertising sectors.

With the retail media landscape rapidly evolving, this collaboration empowers retailers to build future-ready media networks that connect brands with consumers—online, in-store, and everywhere in between.

StackAdapt, a trailblazer in the programmatic advertising space, has been named the “Overall Data Technology Solution of the Year” at the 6th annual Data Breakthrough Awards. Run by the independent firm Data Breakthrough, the awards celebrate the most innovative companies and technologies in the data ecosystem—including leaders in AI, analytics, data ops, and marketing intelligence.

As a multi-channel programmatic platform, StackAdapt is transforming the way marketers build, launch, and scale campaigns using real-time insights, AI, and unified data capabilities. This latest accolade underscores StackAdapt’s commitment to helping brands turn data into results with hyper-targeted, automated solutions that connect the dots between insight and impact.

Platform Overview: Data-Driven, AI-Powered Marketing in One Unified Ecosystem

StackAdapt offers a comprehensive platform that merges first-party and third-party data, machine learning, and dynamic optimization to deliver measurable campaign results.

Platform features include:

• Real-time bid adjustments that optimize performance on the fly

• Advanced audience segmentation using multiple data sources

• ABM (Account-Based Marketing) targeting for B2B campaign precision

• Competitor conquest targeting for strategic positioning

• Dynamic creative optimization (DCO) for maximum engagement

The result is a high-performance solution that unifies audience insights, creative delivery, and campaign automation, enabling marketers to scale efforts intelligently across every stage of the programmatic funnel.

Award-Winning Innovation: Why StackAdapt Stood Out

The Data Breakthrough Awards recognize solutions that push boundaries in how data is leveraged across industries. StackAdapt’s recognition was driven by its ability to empower advertisers to activate audiences faster, optimize campaigns at scale, and measure impact more effectively.

Why StackAdapt won:

• ABM Targeting Capabilities: Reach high-value B2B audiences using firmographic, intent, and persona-level data.

• Cross-Channel Activation: Engage users across web, mobile, native, video, connected TV (CTV), and more.

• Real-Time Optimization: Adjust bids, placements, and creative delivery automatically to maximize ROI.

• Analytics-Driven Insight: Track user engagement at each funnel stage and prioritize high-performing accounts.

“Our platform empowers marketers with advanced data-driven insights, ensuring they stay ahead in an evolving landscape,” said Vitaly Pecherskiy, Co-founder and CEO of StackAdapt.

StackAdapt Features That Fuel Performance

The award reinforces the strength of StackAdapt’s key features, which have helped brands build high-performance campaigns across multiple industries:

1. ABM Targeting at Scale

• Leverage CRM and firmographic data to reach decision-makers.

• Track engagement across accounts, content, and stages of the buyer journey.

• Prioritize high-intent accounts for deeper personalization and better conversions.

2. Page Context AI

• Build campaigns around contextual relevance, not just user behavior.

• Use in-context and out-of-context keyword targeting to fine-tune messaging.

• Deliver ads that align with page content in real-time—ideal for reaching niche audiences.

3. AI and Machine Learning Integration

• Real-time learning models optimize delivery for best-performing creatives.

• Predictive analytics anticipate user behavior and adapt campaigns accordingly.

• Seamless integration of third-party data providers enhances targeting precision.

4. Holistic Campaign Management

• End-to-end tools for planning, execution, and reporting.

• Unified dashboard with full visibility into audience behaviors, performance, and attribution.

• Scalable workflows for agencies, brands, and marketing teams of all sizes.

A Testament to the Future of AdTech and MarTech Convergence

This recognition reflects StackAdapt’s role in leading the convergence of AdTech and MarTech by providing a centralized, intelligent platform that supports marketers through the entire campaign lifecycle.

“We remain committed to pushing the boundaries of data innovation—driving the convergence of adtech and martech, unifying intelligence across the funnel, and redefining how marketing connects to business outcomes,” said Pecherskiy.

In a landscape where personalization, speed, and precision are essential, StackAdapt’s innovations give marketers a powerful advantage to rise above ad fatigue and platform fragmentation.

Setting the Standard for Data-Driven Marketing Excellence

StackAdapt’s award from the Data Breakthrough Awards is more than just industry recognition—it’s validation of a platform built for the future of digital marketing. With tools that marry automation, AI, and actionable insights, StackAdapt empowers marketers to reach the right audiences, at the right time, with the right message.

As brands seek scalable, intelligent ways to connect with consumers in a privacy-focused world, StackAdapt stands out as a leader offering real solutions to real challenges—one campaign at a time.

UNICEPTA by PRophet, part of Stagwell’s award-winning Comms Tech Unit, has expanded its long-standing collaboration with the European Commission by adding global multilingual media analysis services to its current monitoring responsibilities. For the past two years, UNICEPTA has been the Commission’s trusted provider for media monitoring. With this new milestone, the company will now also support DG COMM (Directorate-General for Communication) with in-depth insights across all 27 EU member states in 32 languages.

This development underscores the growing demand among public institutions for media intelligence that blends technological power with human expertise, allowing organizations to navigate today’s increasingly dynamic and diverse media environment.

Scope of the Expansion: Media Monitoring Meets Deep Analysis

UNICEPTA by PRophet is now tasked with delivering real-time, high-quality media intelligence across Europe’s complex multilingual landscape.

Areas of the expanded service include:

• Comprehensive multilingual analysis in 32 languages across the EU

• Coverage of political, economic, and social topics relevant to public sentiment

• Integration of real-time media monitoring and strategic insight

• Support for reputation management and issue tracking for EU institutions

This new layer of analysis will help the Commission better understand and respond to how key topics are being shaped by media narratives across diverse geographies and languages.

Team Excellence and Innovation Drove the Win

The successful pitch was led by a cross-functional team that emphasized innovation, precision, and scalability. Their proposal combined AI-powered monitoring tools with human-driven strategic insight, showing a clear path toward more effective communication outcomes for the European Commission.

“We are honored to have been selected as the media analysis partner for the European Commission,” said Sebastian Rohwer, Co-CEO of UNICEPTA by PRophet.

“Our team presented an innovative proposal that demonstrated our capabilities in combining technological solutions with human expertise,” added Martin Schulze, Head of Analytics & Insights.

“Expanding our services to include media analysis is an important step in strengthening our relationship with the European Commission,” noted Thomas Haderer, Chief Business Development Officer, highlighting the team’s long-term vision.

This strategic expansion also deepens UNICEPTA’s presence in Brussels, one of Europe’s most influential media and policy hubs.

Strategic Significance: Institutional Trust and Global Scale

UNICEPTA’s partnership with the European Commission reflects a broader trend: the increasing importance of mission-critical, human-powered media intelligence in the public sector.

“This win demonstrates that human-powered media intelligence is no longer a nice-to-have – it’s mission-critical,” said Aaron Kwittken, CEO and Founder of PRophet.

Implications of the expanded contract:

• Reinforces UNICEPTA by PRophet’s strategic position as a trusted media intelligence partner to global institutions.

• Highlights the demand for AI-human hybrid solutions that enable predictive media analysis and actionable insights.

• Aligns with PRophet’s vision to transform communication from reactive to predictive, helping institutions navigate complexity with confidence.

Looking Ahead: Powering Predictive Insight for Global Institutions

As institutions across the globe face rising media complexity—from information overload to misinformation and fragmented audiences—UNICEPTA by PRophet is positioning itself at the intersection of AI innovation and human analysis.

With this new European Commission contract, the company demonstrates its ability to deliver at scale, on mission-critical topics, and in politically sensitive environments.

The message is clear: in an age of information velocity, clarity, relevance, and credibility in media analysis are not optional—they are essential to effective public communication.

MotionPoint, long recognized as a global leader in website translation and localization, has taken a bold leap forward with the acquisition of GetGloby, an AI-powered multilingual marketing technology platform. This strategic move transforms MotionPoint from a localization provider into a comprehensive multilingual marketing platform, empowering enterprises to connect with audiences across all languages, cultures, and digital touchpoints.

This milestone marks MotionPoint’s continued evolution toward meeting the full spectrum of global marketing needs—extending beyond localized websites to end-to-end content origination, transcreation, and AI-enabled translation.

Strategic Shift: From Localization to Multilingual Marketing Platform

Over the past year, MotionPoint has broadened its business model through:

• Key executive hires with multilingual marketing experience

• The acquisition of Key Content, a multilingual content marketing agency

• Now, the integration of GetGloby’s AI-driven technology

With GetGloby, MotionPoint is positioned as a true multilingual marketing tech platform, capable of managing brand messaging across:

• Owned media (websites, blogs, social content)

• Paid channels (ads, landing pages, campaigns)

• Earned channels (PR, influencer outreach, etc.)

The goal? To provide culturally relevant, in-language content that resonates with local audiences across all marketing channels.

What GetGloby Brings to the Table

Founded by former Google executives, Diego Antista and Juan Fusoni, GetGloby brings a unique focus on US Hispanic and Latin American markets and deep expertise in AI-powered transcreation.

Capabilities introduced through GetGloby include:

1. BrandVoice

• Ensures tone, language, and personality are consistent across all translations

• Enables brands to maintain distinct messaging globally

2. Translation Geo-location

• Automatically adapts content to match regional variations and dialects

• Improves cultural relevance and authenticity in local markets

3. JAGA AI Translation Co-Pilot

• Assists in real-time content translation and optimization

• Combines generative AI with editorial precision for fast yet accurate output

“Creating high-impact multilingual content across platforms will be just one click away,” said Diego Antista, co-founder of GetGloby.

“Our tech was built to solve the biggest challenges faced by brands aiming to scale globally—especially in culturally rich, linguistically complex markets like the US Hispanic segment,” added Juan Fusoni.

A Vision for Global-First, Culture-Forward Marketing

The acquisition supports MotionPoint’s broader ambition to help companies scale international marketing not just by translating content, but by designing it from the ground up to perform globally.

“The future is not just localized websites,” said Evan Kramer, CEO of MotionPoint.

“It’s about fully integrated multilingual experiences tailored to each audience—designed to help brands connect authentically in any language, culture, or market.”

This philosophy of InLanguage™, InCulture™, and InMarket™ is central to MotionPoint’s mission post-acquisition.

Support from Lightview Capital and Future Outlook

Lightview Capital, the private equity partner behind MotionPoint, remains confident in the company’s leadership in the multilingual marketing space.

“GetGloby represents the kind of forward-thinking innovation that positions our portfolio companies for long-term growth,” said Richard Erickson, Partner at Lightview Capital.

This acquisition positions MotionPoint as the first purpose-built multilingual marketing tech platform, capable of delivering:

• Scalable, AI-enabled translation workflows

• Content strategies tailored to regional markets

• Faster time-to-market for multilingual campaigns

• Measurable outcomes across global marketing initiatives

Building the Future of Multilingual Digital Marketing

MotionPoint’s acquisition of GetGloby sets a new industry benchmark. No longer just a website translation service, the company is now leading a category-defining shift toward multilingual marketing transformation—where technology, AI, and cultural insight converge.

With this move, MotionPoint now stands at the forefront of helping enterprises:

• Reach diverse global audiences

• Strengthen brand equity in multicultural markets

• Drive growth through authentic and effective multilingual communication

For businesses seeking to scale globally while staying culturally relevant, MotionPoint is redefining what it means to be truly multilingual.