AdOmni, a global leader in digital-first advertising, has announced the launch of its new program, Smart Video Everywhere, to enhance video advertising capabilities. Designed to address fragmented media consumption, this innovation allows brands to seamlessly connect with audiences across in-home streaming, digital out-of-home (DOOH), and online video platforms.

1. Purpose of Smart Video Everywhere

   • The program addresses challenges of fragmented video inventory and disjointed campaign management.
   • Offers brands a unified approach to reaching consumers across their daily journey—whether at home, commuting, shopping, or on-the-go.

2. Performance Benefits

   • 20% Higher ROI: Cross-channel campaigns deliver increased efficiency.
   • Reduced Media Waste: Enhanced targeting reduces waste by 20%.
   • 50% Unique, Unduplicated Reach: Broadens audience engagement.
   • 35% Higher Ad Recall: Ensures impactful campaign results.

3. Platform Differentiators

   • Unified Cross-Channel Buying: Integrates CTV, Online Video, YouTube, and DOOH for enhanced performance.
   • Premium Inventory: Exclusive access to Netflix, Amazon Prime Video, and YouTube.
   • Holistic Reporting and Attribution: Advanced transparency through cross-channel reporting.
   • AI-Powered Efficiency: Enables smarter targeting and real-time insights for creative optimization.

4. CEO Insights

   • Jonathan Gudai, CEO, AdOmni:
     "Our mission is to simplify how brands connect with audiences using cutting-edge technology. Smart Video Everywhere enables brands to create cohesive stories across touchpoints, resonating at every moment of the consumer journey."

5. Empowering Growth Brands and Agencies

   • Democratizes access to high-quality video inventory and measurement tools.
   • Provides growth brands and independent agencies with resources to achieve better cross-channel campaign results.

AdOmni’s Smart Video Everywhere program signifies its evolution into a holistic video advertising platform, empowering brands to navigate fragmented media consumption with seamless cross-channel campaigns. This innovative solution enhances performance, reduces inefficiencies, and helps advertisers connect meaningfully with their audiences.